Revenue Model Analysis of Passenger Traffic and Cargo Traffic in Air India Ltd

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” REVENUE MODEL ANALYSIS OF PASSENGER TRAFFIC AND CARGO TRAFFIC IN AIR INDIA LTD”

By

N.ANANDRAJ
(21107631002)

A PROJECT REPORT

Submitted to the
DEPARTMENT OF MANAGEMENT STUDIES

In partial fulfillment of the requirements
For the award of the degree
Of

MASTER OF BUSINESS ADMINISTRATION
RAJALAKSHMI ENGINEERING COLLEGE
(Affiliated to Anna University)
THANDALAM
CHENNAI – 602 105

JUNE 2009

BONAFIDE CERTIFICATE

Certified that this project report” REVENUE MODEL ANALYSIS OF PASSENGER TRAFFIC AND CARGO TRAFFIC OF AIR INDIA LTD” with respect to the bonafide work of Mr. N.ANANDRAJ, Reg. No. 21107631002, Final year student of Rajalakshmi Engineering College carried out under
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|1.3 OBJECTIVES |9 |
| |1.4 RESEARCH METHODOLOGY |10 |
| | | |
|2 |REVIEW OF LITERATURE |13 |
| | | |
|3 |PROFILE OF AIR INDIA |18 |
| | | |
|4 |ANALYSIS AND INTERPRETATION |25 |
| | | |
|5 |SUMMARY AND CONCLUSION |53 |
| |FINDINGS OF THE STUDY |53 |
|

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