Revenue and Timberland

2793 WordsDec 7, 200512 Pages
Introduction Timberland has a long time history of providing quality products that are made to be both comfortable and protective. The company can be traced back to a one-man shoe repair shop in 1918 run by Nathan Swartz. His products were very successful and led the beginning of Abington Shoe Company in 1955. Mr. Swartz continued to run the business his son Sidney became involved as well. Together they created the first truly waterproof boot that come to be known as the "timberland boot". As popularity for the boots grew, the name became attached. The company officially changed its name to Timberland Co. in 1978. Sidney Swartz took control of the company two years later with great success. Presently Timberland is run by Sidney's…show more content…
The Timberland Co. has five main goals that their company wishes to achieve. The first is becoming the authentic outdoor brand of choice. Timberland will try to accomplish this by coming up with new and innovative products that are constantly being demanded. Their next goal as a company is to be the business partner of choice by providing value to their customers. It is not enough that they get their product to their customers. It is of greater importance to Timberland that the quality of the shoe or boot being made is accepted and that the cost for their footwear is affordable. The third goal of Timberland is to be one of the top employers of choice internationally. Around 25 years ago was the first time Timberland went global, creating stores in Italy and around Europe. This international presence is one of the reasons that Timberland is the footwear giant it is today. International sales represent 40% of their total assets (1). The final two company goals are to be the reference for socially responsible business worldwide
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