Revenue in Print Media

1648 Words Mar 11th, 2011 7 Pages
REVENUE IN PRINT MEDIA
Print production is measured on its quality, timeliness and effectiveness, whether it's a brochure or packaging or a magazine advertisement. But when something in the production process goes wrong, it can not only cause delays but also increase cost and impact quality. The challenge for print buyers is to manage print jobs efficiently through procurement and production while guaranteeing consistent quality and on-time in-budget completion. This requires specialized expertise.
Digital technology is increasingly competing with print media by opening access to endless sources of news. It may now seem that the need of the reader to buy a newspaper for news and the need of the advertiser to advertise in it, is slowly
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Modern newspapers must be compact, a less-is-more approach would help cut newsprint, printing, distribution and other costs that do not add to the journalism.
As for the revenue to sustain print media, it will have to come from a high degree of integration between the static and the dynamic mediums. For example, a dynamic browser tool-bar may aggregate news from different sources, allowing not only targeted advertising but also for charging micro-payment from readers.
In the true sense of the word no two media can be rivals. New technology rarely replaces the previous technology completely. As both print and digital media is completely dependent on computers for their production process it would be easy for both to be complementary to each other. The wise perspective would be one of digital and print media rather than digital vs print media.
The economic downturn has thrown up a challenge and an opportunity for the print media to transform itself.

Costs involved in production of print media :

Costs of Self-Publishing
• You have to learn about it all yourself. This can be fun. It's also a lot of work, and can cost quite a bit.
• Publishing company startup costs include: o ISBN prefix, equipment and software for layout & printing—approximately $1000 o Learning curve means expensive mistakes. o ~$500-1000 minimum startup promotion per book.
• Minimum economical print run is 2000 copies at $3-10 per book: $6000-$20,000 commitment

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