Review Of ' Reconstruction ' And ' The Ride '

The Ecovia ad ‘Stop the Violence’ from December 2012 shows an image of a woman with a car painted on her cheek; the background is black and gray. To the right of the woman appears to be a man's forearm with a blue car painted on the male’s fist. The image shows the man hitting the woman’s chin. As the male fist is hitting the woman, the image of the red car on the woman’s face and the image of the blue car on the male’s fist illustrates a head-on collision of the two painted vehicles. The woman’s hair is blown back from what appears to be the force of the punch from the male's’ fist. Below this picture is the words, “Stop the Violence, Drive Safe”, and an Ecovia logo in the lower right-hand corner of the ad.This advertisement uses logos, ethos, and pathos to inform viewers of the importance of driving safely and possibly make them aware of the issue.

Each year numerous lives are lost due to careless and irrational driving. The disregard for safe driving has been a predicament to the United States of America for years. Many years Police have relied heavily on speed cameras, breathalyzer tests and heavy fines as a deterrent against unlawful drivers. Over the years fatality rates have increased, so the Department of Transportation and Highway Safety has composed a series of safe driving campaigns. On many occasions the Transportation Department informs and advises the public about the importance of responsible driving. They propagate safe driving through the various channels of the media and

Driving might not look so easy; it’s a very important for you to pay attention while driving. There are many people who lose someone important to them, due to somebody driving like they shouldn’t. The advertisement introduced a young boy sitting on a wheelchair, and there’s a sentence stating, “Drive stupid and score some kickin’ new wheels.” on the top right corner. When you drive and your not paying attention, it might be the last time your able to get behind another wheel. There aren’t many things stating people to be aware on the streets, just little commercials or ads that are informing people not to; but what is that going to do, nothing, we need more help by the communities to stop this dangerous effect on people.

3. On the other hand, motorcycle enthusiasts believe increased fatality rates are caused by the increased number of motorcyclists on the roads; however, the number of deaths has grown faster than the number of registered bikes (Wlazelek 1). Motorcycle fatalities have increased even after the increase in the number of bikers was accounted for. Helmets save lives and there is nothing that can change that fact. Riding 65 mph on an open bike with cars and trucks all around is dangerous in itself, so what is it hurting to take a little extra precaution not to end up dead or with severe brain damage. Fatality rates of motorcycle accidents were declining for two decades until the new law was passed and now they have increased dramatically (Berenson 2).

Another campaign is the “click it or ticket”, although indirect relate with public health, the end result can be that in an accident the victim will end up in a hospital, when he or she did not wear a seatbelt.

According to the Insurance Institute for Highway Safety, the federal government estimates that per mile traveled in 2012 nationally, the number of deaths on motorcycles was more than 26 times the number in cars. Motorcycle deaths accounted for 13% of all motor vehicle crash deaths in 2013.

When creating our commercial, we need to create meaning behind our tagline. We needed to show, that biking isn’t just for exercise or getting from point A to B. There is so much more to it. This being said, we wanted to show that anyone could bike, from a wealthy businessman to tourists (not saying they aren’t wealthy). When we received our client, motivate criteria, we noticed they wanted to target urban dwellers and tourists. This is why we chose the people we did in our commercial. We started off with the businessman in traffic in a taxi going to work. We felt this is a typical city every morning. In the beginning of the commercial, we made watching the tourists through the businessman’s perspective because he was sitting frustrated in a taxi, while the tourists looked like they were about to go have fun. That is when we showed a text message being received by the businessman that he is going to be late for his 8am meeting. Frustrated, he remembers the bikes and realizes he is close to work and can beat the traffic. By making the businessman on time for his work meeting and showing the “mile long traffic,” it demonstrated

The aim of the ad ‘Speeding – no one thinks big of you’ was to make speeding socially unacceptable. In NSW, speeding is a factor in about 40% of road deaths each year. From 2004 – 2008, there were 874 speeding related fatalities. Speeding is the biggest road safety issue and young males are at greatest risk. The primary target audience for this campaign was male drivers 17 – 25 years; however the campaign was able to reach the wider community as well.

As a motorcyclist’ in the U.S. you have to ride defensively 100% of the time to avoid the mistake of the other guy driving a car. Statistically more motorcycle riders die than do car drivers by a wide margin.

Over the years a debate has arisen about the necessity to wear motorcycle helmets. One side of the debate is adamant that wearing helmets should be a free choice, while the other is certain it should be a mandatory precaution. Helmets provide multiple layers of protection for the control center of our body, the brain. Riders who refuse to wear a helmet are 40% more likely to suffer a deadly infirmity form a motorcycle accident. Therefore, in order to prevent fatal injuries, I believe motorcyclists should be required by law to wear helmets.

However, the utilization of fear advertising to promote road safety and to discourage speed violations remains conspicuous. Some behavioral scientists and scholars are of the view that fear advertising should be avoided completely or should be used with extreme levels of caution if there is a severe need of its usage (Williams, n.d). On the contrary, there are others who contend fear-advertising to be very effective in enhancing road-safety (Witte & Allen, 2000).

The advertisement I received is “Hunted on the Road”, the picture consists of bike handles on a hunting trophy. The picture is trying to show us what kind of world we live in. How backwards we are becoming because of selfishness and the power technology has over people. Others might say, who cares about the death of cyclists. What if the cyclists are at fault here. The motorists could be saying the same the thing about cyclists. What if it's that the cyclists needs to get more entwine with technology. And that becomes the problem technology, people start to forget about the value of life and how we are sharing this road with other people, who believe that technology isn’t everything. Motorists are getting extreme with trying to get rid of their

Hazards on the road today may include everything from poor weather to drivers under the influence, novices behind the wheel, those who are tired, speeding, failing to signal, and generally negligent. And even though more and more attention is being given in the media to what we need to do to stay safe on the roads, the numbers of crashes have been escalating, resulting

Bicycle accidents happen more often than you might think. Typically, the small bike accidents do not make the front pages or even the back pages of the newspaper. Rarely, does a news reporter cover a bicycle accident, unless it is fatal. Moss & Hovden is a California personal injury law firm and Long Beach bicycle accident attorneys that handles bicycle accident cases all the time. This is a common accident that happens to people that like to cycle out on the urban streets and even on country roads. Let's face facts. The open roads are a dangerous place for the bicycle enthusiast. Some car drivers are very reckless. They do not pay attention to signs. They drive and text or talk on cellphones. Long Beach bicycle accident attorneys are called

Overall, the advertisement has successfully used the elements of color, line and language feature correctly to spread awareness and warn the audience about the importance of wearing a seatbelt and to avoid consequences such as car incidents, injuries and death. Wearing seatbelts can reduce fatalities when driving in a motor