Revlon Case Study Essay

This paper is intended to shine a light onto distribution channels, both direct and indirect, as well as, provide a better understanding of channel levels. It will also deal with the different channel organizations, including conventional, horizontal, vertical and multichannel marketing systems.

1. REVLON INC. EXISTING VISION AND MISSION Vision Provide glamour, excitement and innovation to consumers through high-quality products at affordable prices Mission To emerge as the dominant cosmetics and personal care firm through the twenty-first century by appealing to young/trendy women, health-conscious women (skin care), and older women with its variety of brands 2. NEW VISION AND MISSION STATEMENTS FOR REVLON INC. Vision To be wellknown and accepted as the high value provider by constant innovative and improvements products to keep pace with the changes in consumer lives.

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Sources of information:Bevan J, Dransfield R, Coupland-Smith H, Goymer J and Richards C – BTEC Level 3 National Business StudentBook 1 (Pearson, 2009) ISBN 9781846906343Bevan J, Goymer J, Richards C and Richards N – BTEC Level 3 National Business Student Book 2(Pearson, 2009) ISBN 9781846906350Coupland-Smith H and Mencattelli C – BTEC Level 3 National Business Teaching Resource Pack(Pearson, 2009) ISBN

REI, an American retail corporation that sells sporting goods and outdoor recreation gear, has shocked the world of retail and made the decision to close all of its stores on Black Friday this year and pay its multitude of employees to “head outside”, according to REI’s President and CEO, Jerry Stritzke. The company is describing this decision as “a stand against the commercial madness that has characterized the day after Thanksgiving for at least a decade and a half”. While this decision comes with high risk, due to the fact that all REI stores will be closed for what most would say is the busiest shopping day of the year, it is clear that REI is more concerned with the message it is sending to consumers and its employees.

with employees and customers with an aim of providing good quality of goods and services to the employees

To: C. Tangeman, Vice President, PersonnelFrom: D. Gates, Media DivisionDate: October 25, 2017Subject: New Podcast for Rebel FMIntroduction and RecommendationDuring the October brainstorming session held last week, it was brought to the staff’s attentionthat we need a new platform to net viewership for the station. After two weeks of deliberation wefelt that we should maintain a platform like that of our existing radio station. The biggest hurdlewas deciding what would be both cost-effective and refreshing to newcomers and our currentaudience. The second concern was how to effectively fill the new space in the Houston studio,which is almost finished with the mandatory Harvey renovations. We thought it would be a gooduse of resources to solve both issues and create a

Brewer and Associates, LLC is a full-service certified roofing and building contractor that is located in Oklahoma City, Oklahoma. Brewer and Associates, LLC possesses more than ten years of experience in all aspects of the roofing trade. This roofing and building contractor specializes in roofing, construction, renovation, and restoration. Brewer and Associates, LLC is an expert in residential services as well as commercial services. Their residential specialties include construction, guttering, insulation, residential roofing, remodeling, and siding. Their commercial expertise includes commercial roofing and commercial windows and doors. Brewer and Associates, LLC furnishes emergency services. The residential roofing services they render

A channel of distribution is a network of organisations that, combined, perform all the functions required to link producers with consumers. Retailers need to offer right product at the right place at the right time. If the product that a consumer wants is not available then 31% of consumers will buy from a different store, 26% will buy a different brand and 24% will delay their purchase, or not purchase at all.

Revlon Inc is one of the leading companies in cosmetic production and other personal products industry. This company produces and markets their products under brand names of Revlon, ultima, Charlie, Almay, jean nate, mitchum and Gatineau. The categories of product are cosmetics, personal product and skin care products. Revlon has used food stores, chain drug, owned shops or large volume retailer in marketing their product.

According to the Best Places to Work Institute, the main trait of the best place to work is positive atmosphere at an enterprise that makes excellent day-to-day relationships between employees and managers (“What is a Great Workplace?” par. 2). People may be sure that their working place is the best if 1) they trust their employers, 2) are proud of what they do, and 3) enjoy cooperating with their co-workers.

The Revlon Beauty Company is a global and classic brand. An advertisement found in Glamour Magazine, promotes the sales of Revlon’s well-known nail polish enamel. The ad features a man with a woman’s hands draped over him to promote new nail polish colors. Revlon attempts to convince readers to purchase beauty products, including nail polish, through the use of colorful imagery, diction, and appeals to pathos and ethos; overall the ad is fairly effective at convincing the target audience of women ages 18-40.

Revlon, Inc. was founded in 1932 by brothers Charles and Joseph Revson and Charles Lachmann with a $300.00 investment and one product which consisted of nail enamel. Revlon now has a 75 year history of providing high quality products to women. Revlon products are sold in more than 100 countries around the world with sales outside of the United States making up 43% of sales in 2006. Their product categories include skin care, cosmetics, personal care fragrance and professional products. Some of the companies most recognized brands are, Revlon, Ultima II, ColorStay, Almay, Charlie, Flex, Mitchum, Jean Nate’ and Color Silk.

city univeRsity of hong kong Part-Time BA (Hons) Business Administration and Management Cohort January 2013 Module Title Business Research Issue and Anylysis (Module code BAMG 2104 ) Assignment Topic/ Title

In the partial fulfillment of the requirement of Master of Business Administration (M.B.A.) Program (2002-2004) Hemchandracharya North Gujarat University, Patan.