Revlon Inc Case Study

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1. REVLON INC. EXISTING VISION AND MISSION

Vision Provide glamour, excitement and innovation to consumers through high-quality products at affordable prices

Mission To emerge as the dominant cosmetics and personal care firm through the twenty-first century by appealing to young/trendy women, health-conscious women (skin care), and older women with its variety of brands

2. NEW VISION AND MISSION STATEMENTS FOR REVLON INC.

Vision To be wellknown and accepted as the high value provider by constant innovative and improvements products to keep pace with the changes in consumer lives.

Mission To earn customers ' trust by constant improving and innovating in producing the products which is safe and beneficial to be
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|8 | |0.05 |1 |0.05 |
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|TOTAL |1.00 | |2.85 |

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4. REVLON INC 'S INTERNAL FACTOR EVALUATION (IFE) MATRIX

|KEY INTERNAL FACTORS |WEIGHT |RATING

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