Rhetoric And Rhetoric

2851 Words Nov 30th, 2014 12 Pages
Rhetoric is the art of discourse that is aimed at improving the speakers or writers’ ability to motivate, persuade and inform audience in specific situations. Rhetoric has played a central role in European tradition as a subject of productive civil practice and formal study. Rhetoric provides heuristics for developing, discovering and understanding arguments for particular situations. The five canons of rhetoric which were first coded in classical Rome help a speaker to design a persuasive speech. The five canons of rhetoric are delivery, memory, style, arrangement and invention (Blake, 2009). Alongside dialectic and grammar, rhetoric is one of the ancient arts of discourse. Rhetorical theories can be traced back to the Roman and Greece period where true rhetoric philosophers provided a contemporary discipline which forms the foundation of today’s communication. Rhetoric theories are meant to improve communication. The great rhetoric speakers of the present and those of the past used communication in ethical and honorable ways in order to persuade, motivate and influence the actions of the audience (Blake, 2009). This is important since communication flourishes in the environment that respects and honors the freedom of thoughts and speech.
History of rhetorical theories
Classical rhetoric The formal study of rhetoric began in 5th century B.C.E in Greece with Sophists who was a good teacher and a philosopher of communication, followed by Plato, Aristotle and Isocrates. The…

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