Rhetoric Fallacies In Advertising

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

We see advertisement everywhere from left right. Ads are seen on devices and while just driving around. Advertisements are used to get people to purchase a product. Got milk “was an American campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners.” Got milk ads have many inspirational celebrities to model their company. Such as famous singers, dancers, athletes, actors, talk show host, and models. I’m analyzing a got milk ad of Hayden Panettiere from 2007. The ad’s strategy is to show how each celebrity drinks milk. The ad plays an audience towards teens, both boys and girls by offering them to choose a healthy lifestyle. By choosing a healthy lifestyle, teens

Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products

In the article “What We Are to Advertisers,” James Twitchell argues that “different products have different meanings to different audiences.” This is a valid argument because every product today can be interpreted differently by people. Barbie, for example, is viewed as an awesome toy by many young girls; however, few boys purchase Barbie because it is considered to be feminine. Cowboys boots can also be interpreted differently by groups of people. Someone living in an urban city would likely consider cowboys boots to be unfashionable or out of style. Unlike people from the urban city, those living in rural areas may regard the boots to be fashionable and stylish. Another example can be seen in the fragrance industry. Perfume is nearly identical

As I got into chapter 3, I realized there's a lot more steps to write logical arguments. Claims, sound reasoning, relevant evidence persuading and knowing your audience and presenting counterclaims and objective responses. Additionally, I learned that there's in different ways of presenting your message. Such as using, the rhetorical triangle, including logos, pathos, and ethos. There are ways you can use them individually or altogether to communicate in an argument. If you really think about it commercials are written to attract certain customers and the the rhetorical triangle is used as strategies to get to people's hearts, open customers' minds and emotions, and trying to build credibility with customers and what their product in their company to come off trustworthy. So I think

Everywhere a person looks they can seed advertisements (ads) all around them. Companies will use ads and other techniques to promote their new product. They convince the buyer how the new product is somehow better than the older version. Many companies use television ads or conferences to introduce a new product to the market. Others might pay people to promote it, or place billboard ads buy the highway. It is amazing how companies find new forms to convince the targeted buyer to purchase their new product.

There are many factors that contribute to the overall influence that an advertisement can have on an audience. In May 2005, Carl’s Jr. debuted the controversial ad featuring a bikini-clad Paris Hilton writhing sensuously on an expensive Bentley luxury car while enjoying a large burger. This ad’s effectiveness relies on trendy, sexualized imagery, and specific language choicest appeal to the young teenage to college age male.

The Rhetorical aspect of this commercial requires understanding so that the audience is conscious of why the commercial was created. In today’s society with updated technology, such as cellphones, there has been an increase of accidents. In an interview before AT&T released their ad, Close to Home- It Can Wait, the company stated “7-10 people engage in cellphone activity while driving”. AT&T specifically targets teenagers through middle aged people to persuade them to put down the cellphone while driving. A little glace doesn’t only effect the driver, it effects the passengers, the people in the other vehicle, and possibly bystanders. A simple glace is not worth the effects.

DePaul created an advertisement to showcase how underfunded those who are homeless are in the United Kingdoms. The advertisement features a homeless couple curled up together on the street wearing animal costumes, with the words “sometimes we’d rather be treated like animals” in white text beside them (DePaul, n.d.). In addition, the advertisement has the words “5 billion is spent on pets every year” and “0.2 billion on the homeless” written above the couple (DePaul, n.d.). This advertisement is effective in its message, those who are homeless are treated and funded worse than animals, due to the ethical, emotions, and rational appeals it uses. As it illustrates how people without financial support would rather be treated like animals than humans, shows how their basic human rights and needs have been taken away, and appeals to its viewers through the logic on spending more on pets than other human beings.

In advertising, fallacies are often present. These fallacies are usually not obvious and are used to connect to a certain demographic. The ads of Axe hair and body products are notoriously sexist and assert their products only for a certain kind of man. The ads target, for example, men with lower self esteem implying using Axe in their hair and body will make them more attractive to women. In this particular ad, many fallacies lay underneath the surface. The fallacy most notable in this photo is a false dilemma. It is distinctly

From this advertisement, the pepsi, a food company convinced the customers to purchase their products-coke. The pepsi used a Chinese famous star to attract those people who liked him. And the color of blue symbolized the hope. The company wanted to persuade people that if you purchased their coke, you would accomplish your dream. And this advertisements is ethos, owing the fact that pepsi used a music star to try to convince people, after drinking the coke, you will success, like the

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

According to Bassham et al. (2002), a logical fallacy is “an argument that contains a mistake in reasoning” (p. 140). There are two types of logical fallacies, fallacies of relevance, and fallacies of insufficient evidence. Fallacies of relevance happen when the premises are not logically relevant to the conclusion. Fallacies of insufficient evidence occur when the premises do not provide sufficient evidence to support the conclusion. Though there are several logical fallacies, four logical fallacies commonly found in advertising are amphiboly, appeal to authority, appeal to emotion, and non sequitur.

reasoning”(Axelrod and Cooper 620). They can be persuasive and sometimes deceive buyers from the truth, just to get them to buy a certain product or follow a certain fad. From commercials on T.V to magazines, fallacies are around us. Although there are many logical fallacies, the four

For example, the “Leo Messi on the road to the 2014 FIFA World Cup™ - Fast” commercial advertises a pair of Adidas soccer cleats. Furthermore, the ad is trying to persuade young athletes to buy this product. The appeal is to ethos because the ad relies on the credibility of a professional athlete. The next ad in this time slot is from Old Spice, “The Man Your Man Could Smell Like.” This is in the demographic category of gender as it appeals to both men and women. Men will be great if they wear the product. Also, women should buy the product so their man will smell great.