Rhetoric Neutrality

The website my group choose to do our rhetorical analysis on is CNN. CNN stands for Cable News Network. CNN was founded by Ted Turner and 25 other members in 1980. CNN was originally a tv channel. CNN lasted from 1980-2003 on tv. In 9995 CNN was made into a website. The website attracted growing interest and is now one of the most popular news websites in the world. The widespread growth of blogs, social media and user-generated content have influenced the site.The website CNN helped us find the observations “(what)”, examples “(how)”, analysis “(why)” to rhetorical concepts. We figured out how to use the concepts and how not to use the concepts. The rhetorical concepts are audience, purpose, Ethos, Logos, and Pathos.

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

Visual Rhetorical Theory allows for readers to view a text in a specific light. Symbols, images, colors, fonts, etc. all can play into the overall meaning of a text. Visual Rhetorical Rhetoric as theory allows the reader to analyze visual artifacts to produce a certain meaning that can be different to each individual. The theory can draw to attention otherization of people groups, how consumer culture in America can change poverty around the world, how southern culture can produce obesity and set bad morals for children, and create a call-to- action for the people. All of these examples listed are from a campaign commercial from Compassion International that was produced in 2008. Compassion is an organization that mainly revolves around showing

According to Richard Buchanan, in his article “Declaration by Design: Rhetoric, Argument, and Demonstration in Design Practice,” communication, or more specifically, rhetoric, is a central component of all design. Rhetoric, in this case, means persuasive communication, or an “art of shaping society, changing the course of individuals and communities, and setting patterns for new action.” The rise in technology has caused it to be a vital aspect within design and rhetoric. A more prominent aspect of this article, however, is the three elements of design argument. These elements are logos, or technological reasoning and bridge between natural and social sciences, ethos, or the character and bridge between ethics and politics, and pathos, the

Visual rhetoric is the persuasion through images that appeal to the audience's pathos, logos, and ethos. The magnitude of seriousness about a problem could be depicted through images, such as a polar bear suffering due to global warming affecting their environment. Through these type of images, the reader emotion is stirred and they will understand that action need to be taken to save these polar bears. On the other hand, often times the argument (logos) that is shown may not be as persuasive to some people who can't be persuaded through their emotions (pathos). Therefore rendering the argument and image ineffective, in which case the artist will have to try a different perspective that strike the viewer's value so that they may understand

Imagine discovering the cure for cancer, and then tossing the revolutionary discovery into a blaze of fire. This obliteration has happened to rhetoric, a tool of language that donates life to argument and creates a thriving system of communication for the world. Rhetoric used to be an important aspect of education that could assist students with the teachings of argument and human interaction. Today, rhetoric has become a topic of minimal discussion among ideas that have long since been outdated, and considered archaic to the educational system. In reality, rhetoric exemplifies the human genius and must be taught in schools to further the evolution of human expression.

“People only see what they are prepared to see” is a famous quote by Ralph Waldo. This quote emphasises the fact that the purpose of a text can often be unnoticed and misinterpreted by the viewer. Many people only have a limited world experience, and it’s the Distinctly Visual feature of a text which allows the viewer to gain a better understanding. Distinctly Visual texts use a combination of techniques to create and shape an audience’s point of view or interpretation, and visualising a text requires the responder to interpret all of the images presented.

Among the problematics that guide my understanding of the possibility of visual rhetorics are three. Each might be considered to exists within/bring together the nexus of history, images, and power. This nexus helps to form a framework for an economy of verbal and visual images that, in turn, might become the fabric of a visual rhetorics. The first is what I want to call the "enigma of unrepresentability." The second is that images become especially important for us when they can be read as "self-reflexive." Finally, the third, is the "ideological privileging" of the visual that renders its apparatus, quite literally, hard to "see." Let me briefly elaborate on each.

No one wants to read a boring paper. It will make people tired within minutes. Most textbooks have no word or images that captivate their readers. That’s why people avoid reading them because there’s nothing fascinating about it. Writing about a topic that has conflict and visual literacy will keep the audience interested and wanting to read more about it. In a rhetorical situation, there are tones used for different types of audience. Rhetoric is used for different communities. It needs to be a reliable in a specific topic in order to communicate effectively.

Rhetoric is a course in which students are taught the values of persuasion. And yet, behind this course is the utmost power to corrupt the world, changing it into a world of our own policies. This power, even though seldom discussed, has lead to many intriguing discoveries. One such discovery is how people are able to shape the world they live in simply by choosing the right words. Therefore those who would want the world to be a better place must protect this power. If in the wrong hands this power could cause serious damage. Several authors have striven to protect rhetoric and its power. Few agree on the matter of defining rhetoric, but they know that they must protect rhetoric from dark souls. A single definition of rhetoric must maintain a simplistic nature while incorporating every aspect of rhetoric. However, I argue that rhetoric is a means of persuading audiences of a situation and a particular reality through language and personal appeal. In order to prove this definition I will discuss how rhetoric creates a situation, the shaping of a different reality, the audience, the use of language, and the personal appeal. Finally, I will demonstrate the absolute need for rhetoric.

“Typography is a servant-the servant of thought & language to which it gives visible existence.”

This and other ray gun pieces particular defined the so-called grunge typography movement. He usually explains that design don’t have to be spelled out letter by letter, so to speak. There are so many ways to express your thoughts to the audience without being

Typography design refers to how the printed material is laid out. Is the print copy effective in relaying the message to the audience or does it disrupt or interfere with the message (Kyrnin, 2012).

Meredith Davis’s book “Graphic Design Theory” was published in September 2012 by Thames & Hudson. This book blends a study of historical thinking of design with contemporary / modern approach to it. It also suggests students to critically analyse their work and asks them to adopt the design theories to embellish their practical design work as it will help them construct better work. This book also helps in understanding the consumers and the history of Graphic Design and also talks about a range of theories and introduces a collection of concepts and sources for future use and reference. In this book, Meredith Davis talks about the relationship of visual representation to the contexts of design. It talks about focusing on the broad and long term aftereffects of design and not to design only for the moment and responding to prompt needs.

The adjustments take into consideration the inherent qualities of the medium, the audience to which it is "played," and the ever-changing nature and flow of the communication. Rather than proposing a normative design solution or a positive theory of design, this volume introduces an analytical tool as an "ice breaker" to provoke discussion among designers that may lead to "good" design processes and certainly, improvisational design extends our thinking about expressive digital communication.