Rhetorical Analysis

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

Persuasion is a skill that can be acquired and utilized with a mastery of writing. Arguing against the popular belief is one of the most difficult things that one can do. The following essay rhetorically analyzes an article that is written about why the legal drinking age should stay at 21 years old in the United States. The author of the article attempts to argue against the popular opinion that the drinking age should be lowered and is successful by using appeals to one’s logos. The author is an experienced writer and knows how to convey their ideas to convince people of his argument. Understanding why someone is writing a piece, what their motivation is, and how they try to convince the reader of their argument helps gain a more comprehensive grasp of what the subject matter itself is. Personally, I look to argue against popular opinions because it enables me to critically think of a sound argument that can not easily be disputed. This essay helped me

The commercial’s appeal to women relies not only on the attractiveness of the actor and the settings, but to the humor that is based on the idea that such a perfect man can exist at all. Conversely, not only do these commercials reach out to women, but also there are men in the target audience and there is a message for them as well. These ads present an ideal image of how a man should be and what he should smell like. By using a good looking, fit, man for this advertisement, it gives the product an image that men want. The logical fallacy, ad populum, is present in this commercial. This ad almost shouts out the ideas that if you use the product you can look, smell, and be exactly like the man you see on your television. The Old Spice man, Mustafa, does everything better than you do and will give your woman more than you can give her. You can smell like the “ultimate man”, or as the slogan used in the ads says, “Smell like a man”. The ad

This lecture explained the role of a podiatrist doctor and the benefits of going into such career. The speaker emphasised that unlike students going to medical school, students going into podiatric already know what their speciality will be. She also explained that pediatric doctors are specialized not only on the feet but anything under the knee. Furthermore, she went onto explain that feet are very complex mechanical structure that are composed of 26 bones and 33 joints and many filaments. Thus, if one has a foot injury you should look for a specialist in that area to treat your injuries. In addition, the speaker explained that podiatrist doctor are also able to detect any other health problem like a heart disease or diabetes by examining

Media is everywhere nowadays and is an outlet for everyone and anyone in the world to share their opinions. Opinions are nowhere near being the facts, opinions could very easily be twisted facts. That's why people have to be careful with what they see and hear on media. Although you wouldn't think that a newspaper article would be opinion based, it really is. In any public statement there is a bias and a bias is stemmed from one's opinions. At first glance you may think that the media source is solely facts but when you look back on it and dig deeper you get the sense of bias that an author has with their diction and their use of rhetorical devices. Therefore, reading one article on a topic won’t do anything to help you, you have to read multiple

Raina Kelley covers society's issues and cultural controversies for Newsweek and The Daily Beast.’s. In her article “Beauty Is Defined, and Not By You” aims to convince her readers that women success or not is not depends on beauty. “When I’m on m deathbed, I hope to be smiling in satisfaction about all I accomplished, not that I made it to 102 without any cellulite.” One of her goals is to remain all girls do not get influence by this society, just be brave and continue to reject that beauty is the only way to get ahead. Kelley used personal experiences, facts and examples, also counter argument to create a convincing argument.

Water metaphors are often used in public policy discourse as a way to help audiences understand immigration. It is important that the diction used in immigration discourse be studied because word choice is responsible for the context and understanding of various subjects. If audiences don’t dive deeper into metaphorical analysis, they may accept ideas as they are presented, rather than forming their own opinions of controversial topics. In this paper, I will argue that the use of the “flood” metaphor is not appropriate in immigration discourse because it equates immigration to a natural disaster and implies that the United States government has no control over immigration policy. To accomplish this task, I will be analyzing three articles written

In the paper Sharon M. Malley and Lynne B Silverstein wrote entitled Examining the Intersection of Arts Education and Special Education. The pair asked the question of how do we bridge the gap between the arts education and special education fields to insure that students with disabilities get the most effective education available to them? First the researchers gathered the other research on the subject too see what had already been collected by their peers. They found a lack in the type of research that showed just how much the adition of Arts education in the special education classroom could benefit the ESE student. Despite a great deal of pathos supporting their case these papers used to support their cause their meaning fell short.

As today’s world increasingly turns towards new types of media to create and circulate meaning, the role of rhetoric is no longer confined to its textual or oral basis. Visual rhetoric expands beyond initial impression and contains deeper implications of existing power hierarchies, ideological messages, and cultural significance. As a result, theorists such as Irit Rogoff, Sue Hum, and Janice Radway aim to reevaluate the role of visuals in rhetoric. Irit Rogoff examines this shift in his work, “Studying Visual Culture.” Rogoff argues imagery is rhetorical because, “Images convey information, afford pleasure or displeasure, influence style, determine consumption, and mediate power relations” (15). Considering images elicit these responses by those who view them, it is assumed that culture shapes and is shaped by vision.

I believe that Young Living in this ad uses Logo’s by claiming their products are “trusted,” and most people would like to think that the natural solution is better in the long term than pharmaceutical products. We are seeing a huge switch in people views with pharmaceuticals and leaning more on a natural solution. In the case it is essential oils. They use Pathos by stating these products are for the ones that “trust you,” suggesting your family and friends, while having a picture of a mother and daughter in the setting of a home. I don’t think there is a better marketing tactic than to target your family and to give them a way to live better. They also use big bold blue letters for this ad. I think blue suggests a soothing and trusting emotion

In addition, advertising used traditional images to persuade women to work in the house for their families. Soapmakers made specialized soaps for certain purposes, like cleaning, to gain more consumers (Sivulka, “Cleanliness” 48). In their advertising for these specialized products, soapmakers often used the image of a housewife to appeal to the middle class female audience who bought and used these products (Sivulka, “Soap” 226-227). With the image of a housewife next to a cleaning product, the target audience understood that only women used the product. Soap advertisements conveyed the message that women belong at home in order to properly care for their families while striving to remain as beautiful as

Even though the advertisements were made in two different centuries, they both share many commonalities. Neither advertisement contained a slogan. However, both ads are selling Chanel No. 5 perfume and both ads display a design of the perfume bottle. By doing so, this allows the audience to see a visual representation of what they will be getting if they purchase the product. Also, the ad is using beautiful women that are wearing nice

The first advertisement is for the well-recognized detergent brand called Tide. The appeal used here is emotional

Regarding the chic soap, it will be promoted as one of the premium soaps in the market.

Template prepared for “LUX”: Brief product facts: Lux is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as “Sunlight Flakes” laundry soap in 1899. In 1924, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements. As of 2005, Lux revenue is at 1.0 billion euros, with market shares spread out to more than 100 countries across the globe. Today, Lux is the market leader in several countries including Pakistan, Brazil, India, Thailand and South Africa. Lux Developed by Unilever, Lux (soap) is now headquartered in Singapore. Industry analysis: Lux is operating its business in soap industry which consist lots of other brands namely meril, dove, Tibet, sandilina, dettol, lifebuoy, keya, and lots of other imported soaps from around the world. But not all the brands are Lux’s competitor. Among the brands dove and imported brands are real threats for lux. SWOT Analysis: Strengths 1. High brand value 2. Strong distribution network 3. International branding effort Opportunities 1. Growing customer base Weakness