Rhetorical Analysis : Analysis Of Ekburg.ru 's Advertisement

1321 Words Dec 12th, 2016 6 Pages
In order to have an interesting essay it is important to grab the attention of the audience. This semester I learned that audiences determine lots of parts an essay has. Mainly, rhetorical strategies are the easiest ways to grab the attention of audiences. Pathos, ethos, and logos are all strategies that appeal to different groups of people and different kinds of subjects. For example, in my essay Image Analysis of EKBURG.RU’s Advertisement “Think of Both Sides” I target my audience with appeals. Pathos is my main appeal. I hope to analyze the image, but also help the audience understand the deep meaning in this advertisement. I use a picture and facts to appeal to the emotions of the audience and grab their attention. My audience is targeted to people driving over the holiday and anyone with a child because that is the main focus of the analyzed ad. I also wrote in a very serious manner because this is a serious subject. Clearly, this audience is of an older age to understand the meaning of my essay. Throughout my essays this semester I stick to a purpose and have always learned to direct my attention back to that purpose. In order to write with a purpose my purpose must be clear and explained throughout my essay. One way I make sure my purpose is clear is through a thesis sentence. I have learned how to properly create a thesis sentence through this course and to explain my thesis through steps in each paragraph, then sum it up at the end with a conclusion. For example, in…
Open Document