Rhetorical Analysis : Apple Commercial

Most commercials that advertise products often throw them in the viewer’s face. Companies believe that their product is the best and people should buy it because of their many different reasons. Commercials normally share important information about the product; maybe how much it costs, the special features that make it so great, and how someone can get their hands on it. This one is different. The Chevrolet commercial “Maddie” creates positive attitudes and emotional connections to promote its product with a down to earth, heart touching story that audiences can relate to.

Super Bowl 50 brought in 115 million viewers to watch the game, which makes for a great opportunity for businesses to promote their product or service. With there being so many commercials airing during the super bowl each business must make their commercial stand out the most. “Wiener Stampede” is very ingenious as it persuades people that like dogs to use there condiments.

The insurance company Geico, which stands for Government Employees Insurance Company, uses many rhetorical strategies in their film advertisements to successfully attract viewers and convey positive messages about their company. By developing senses of ethos, pathos and logos, creating symbolism, and using effective cinematography in their ad campaign, Geico attempts to attract young businesspeople to the company. Their use of rhetorical devices in the commercials helps to send the message that Geico relieves stress in tense situations and is the logical choice of insurance.

Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products

Pam Tebow, the mother of former college football star Tim Tebow, describes in a Super Bowl advertisement in 2010 by religious organization Focus on the Family the miracle of her son’s birth and the tough journey on why it could have never happened. In the commercial, it starts with Pam summarizes the story of how she refused to abort Tim, despite the pressure by her doctor to do so for her own health. Pam used her heavy religious beliefs to continue to keep Tim and go against her doctor’s advice to have an abortion. The commercial then shows Tim and Pam together, showing evidence that Tim was in fact never aborted and that her “miracle” as Pam calls him was indeed a reality. The organization, Focus on the Family, made an appearance at the end of the commercial that shows the commercial’s true intent; to get their audience

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

Dealing with death and the emotions that come along with it is common to humans. This is especially true when it involves a parent or grandparent. In the commercial, the woman is having to deal with her ill father who is bedridden. This is an event most will have to go through once in their lives and letting go can be difficult. However, there is one thing that can help soothe the process of death and that is the existence of deep love for the person. Despite the commercial presenting this sensitive topic, the advertisement effectively reminds the audience the importance of everlasting love because of the use of pathos and ethos.

Gillette ads have focused on men in all the different ways a man will have to use their product. They have also used heroes from all the different sports played like, Hank Aaron, Mickey Mantle, and Honus Wagner for baseball, also Soccer star Park Ji-Sung, motorcycle champion Kenan Sofuoglu, cricketer Rahul Dravid, and Victor Cruz are just a few of the endorsement. The brand’s natural fit with baseball and tradition has helped the company connect emotionally and literally with its core audience. Taps into a key passion for men and strengthening the connection with

In an Apple iPad Air commercial, Apple uses a quote from Dead Poets Society and shows many people doing their passion to give a message. That message is that you have the ability to do what you love, to accomplish great things in life. Apple’s use of images and words tells the audience this message, and it is very effective in doing so. The audience is left wondering what their verse will be and how they will use that verse to accomplish their dreams.

It is commonly known that individuals seek certainty, love, support, and well being that is often found in their family. When we are searching the shelves of the grocery store, it appears that we search for the same qualities within the brands that we consume. Not only does the product’s taste play a big part in what we reach for, but the nutritional values frequently determine what we decide to purchase. As a reaction, popular companies, such as Cheerios, try to push a healthier impression on their merchandise in ads. By using statistics paired with an emotional message and their trustworthy name, Cheerios is able to effectively convince the audience that they care about keeping your heart

An old saying that comes into play when just glancing at this advertisement, “An apple a day keeps the doctor away.” is an old saying pediatricians would say to their miniature patients. Who would know this could grab attention of people just watching TV? “An Apple a Day” illustrates four Granny Smith apples on one side of the ad while a slice of a Granny Smith apple sits on the other side of the ad. The product the advertiser is selling has more to offer than the other companies which, is shown by the whole apples and the slice of an apple. The small description underneath the Granny Smith apples has a formal, yet demanding tone that provides information about the product. In the fine print, it has some details on how their company is “one of the best. “Then below the small caption is a large, bold black logo followed by the contact information of the company all directed towards drivers. “An Apple a Day” is trying to connect with middle-class drivers looking for better quality insurance for an inexpensive price.

The term `freedom' is often associated with the notion of living free of restraint and having an unfettered liberty to engage in rational actions with a sense that that our actions will not be controlled or interfered with. Given the above definition of freedom and the principles of positive and negative freedom, this essay shall seek to demonstrate that while they do not experience freedom fully, the proles are more free than Winston in Nineteen Eighty-Four. This essay shall also discuss the reasons why we consider freedom to be important with a particular focus on our assumptions of human nature and its components.

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

On December 31st of 1983 an eccentric commercial was introduced, challenging other companies and awaking people all over the country. It has been more than 30 years and people are still talking about Apple’s first Macintosh commercial. Companies use commercials to show the audience that their products are worth buying like Apple did in its first Macintosh commercial. By using themes from George Orwell’s 1984, Apple was able to speak volumes about its product without showing or describing it. Apple visualizes its self as the hero that will save the world and people believed it. Most of us now own an Apple brand. This advertisement is an effective ad because it contains a valuable message that was provided to the viewer by using contrasting visuals and it is about awakening the people and breaking the chains of similarity and loving to be different. Yet, it is ironic because Apple has become one of the most controlling companies in our society.