Rhetorical Analysis : Apple Commercial

1230 Words Feb 28th, 2016 5 Pages
Rhetorical Analysis: Apple Commercial This paper will examine a particular Apple ad that appeared on television in 1984. The Macintosh was and still is very popular computer that provides a simplistic feel of creativeness and freedom. Freedom is a key concept because the ad expresses the need to have a sense of freedom to do what we want with no restrictions. Apple is well-known all over the world for the sex appeal to its products, like the iPhone, iPad, and the Macintosh series. These products present a color of either silver, slate, or gold that is very appealing to our eyes. And with such unique colors, Apple manages to make the colors of their products to fit in with its surroundings. Although Apple still has to compete against …show more content…
She wanted to make a change that would impact everyone. While she was running down the aisle towards the television screen, guards were chasing her, and people in prison clothes watched in amazement. When the hammer was thrown towards the television and broke it, the strict society of 1984 was changed forever. Prisoners were astonished that one of their own fought back against the dictatorship that was taking prisoners’ lives. I find the iconic scene of breaking the television screen to be of great importance because it symbolizes how just one person wants to put an end to dictatorship and wants to make a new society that would be based on fairness, justice, and freedom. Apple introduced the Macintosh computer because it was symbolic item that would change the course of human history. No more boundaries, no more rules, and no more breaking the bond of privacy. When Steve Jobs started Apple, he not only introduced first-class technology, but he wanted everyone to feel a sense of their own privacy. He didn’t want people to give permission for Apple to monitor everything being done on Macintosh computers, or he didn’t want anyone to give access to other people through remote desktop that would allow people to work on each other’s computers (Cook). Privacy was a number one concern for Steve Jobs and it still is for Apple’s current chief executive officer, Tim Cook. At the beginning of this paper, I stated that freedom was a key concept in the

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