Rhetorical Analysis : Budweiser

The rhetorical appeals are included in the BudLight ad to persuade the audience to drink BudLight. This BudLight

One of the themes of the novel ‘Animal Farm’ is that people’s ignorance can contribute to their political and social oppression. How does the animal’s behaviour in this novel support this theme?

In “Bring Back Flogging”, Jeff Jacoby addresses the problems within America 's criminal justice system. He gives many reasons why imprisonment simply does not work, and suggests that corporal punishment should be used as an alternative. Published in the Boston Globe, a newspaper well known for being liberal, Jacoby provides a conservative view and directs his argument towards those who strongly support imprisonment and view corporal punishment to be highly barbaric and inhumane. However, in order to shed light on our current situation, Jacoby discusses the dangers that we face though our criminal justice system a nd shows concern that imprisonment is doing more harm than good. In effect, Jacoby looks to the past for solutions, and

Budweiser is known for creating advertisements that convey messages that you wouldn’t otherwise tie with beer. In one of their more popular commercials “Lost Dog”, they attempt to show that your “buds” will always have your back, just as Budweiser will always be there for you. Budweiser managed to relate this life lesson to their notable company and a wide-range of viewers. In the “Lost Dog” commercial they successfully persuade viewers to buy their beer with the use of rhetorical appeals including ethos and pathos, while also lacking in the third appeal logos.

For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, “Lost Dog.” This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home. There is no dialogue in this commercial aside from the music in the background, but the advertisement shows the distress of the owner through facial expressions and scenes where he puts

The insurance company Geico, which stands for Government Employees Insurance Company, uses many rhetorical strategies in their film advertisements to successfully attract viewers and convey positive messages about their company. By developing senses of ethos, pathos and logos, creating symbolism, and using effective cinematography in their ad campaign, Geico attempts to attract young businesspeople to the company. Their use of rhetorical devices in the commercials helps to send the message that Geico relieves stress in tense situations and is the logical choice of insurance.

The commercial had the power to make people feel emotions such as sadness, preoccupation, stress, and happiness. The first use of pathos occurs when the dog gets lost. Budweiser appealed to the emotional sensibility of their viewers. For example, when the dog had to face the wolf the audience could feel the stressful and fearful situation the poor dog was on. Since the dog had not done anything wrong, the audience viewed the puppy as a victim. Additionally, the commercial sets an emotional appeal through the music that is playing in the background. The song that is played is an acoustic cover of “I would walk 500 miles” by The Proclaimers. When the dog gets lost, the lyrics that are played are “...when I go out, yeah I know I am going to be the man that goes along with you” (0:20-0:30). This definitely goes along with the gloomy mood the commercial is trying to set at that moment because the dog is trying to go home. The story of this dog’s struggles and friendship was more effective than Budweiser just stating that beer can be shared with your friends. Budweiser used pathos to truly support their claim and did not use it as a distraction from the main issue, which is friendship and their

When you see a solider in his or her uniform, you are proud that they are serving this country to protect our freedom, securing our country, and defending democracy worldwide. The solider can come from different branches of the Military. The one you might be familiar with is the U.S. Army. These soldiers are well respected and prepared to serve our country whenever and wherever needed, combat-ready at all times, and trained to counter any threat, anywhere. In 2007, the United States Army department published a recruitment ad for U.S.

Love can often cause people to adjust their lifestyle to another person’s. How to Touch a Bleeding Dog shows how a guy who once had a wife that he loved took care of one of her most precious possessions. It’s safe to say the average human being doesn’t have to have mutual friendship (a human) with the dog in order to like him/her. In this case however the main character from this short story says that the dog is not his, but is his responsibility. This responsibility seemed to fall to him due to the passing of his wife. One could even say he seems disconnected from the world from the relationship that is seen between him and his dog.

In May of 1998, Kipland Kinkel brought a gun to his school. Over the course of two days this escalated from: being sent home, to murdering his father and mother, to murdering 2 students and wounding 26, earning a lifetime sentence of 111 years and 8 months in prison. In the court case being examined, the presiding judge addresses the original case, defendants ground for appeal, and the justification for the State’s decision to deny the appeal. Judge Haselton effectively uses ethos, logos, and pathos to support the Higher Court’s decision to deny the appeal because the original sentence was constitutional and just.

Do traffic signals make a difference when drivers are conducting their vehicles? In U.K. the roads have less signs and are smaller roads than in the United States. The United States has great amounts of traffic signals and symbols all over the road to make the driver more aware. In the U.K. accidents do occur but not that often has in the United States. In the Unites States every second there is huge amounts of accidents going on over the nation. John Staddon in his magazine article “Distracting Miss Daisy” tries to persuade that traffic control is making traffic more dangerous because we do not pay attention to the road, but to the signals.

"When life gives you lemons, make lemonade" this is an old phrase used to inspire hopefulness and an encouraging, positive can-do attitude in the wake of hardship or disaster. Lemons symbolize the inevitable sourness or difficulties in life, while lemonade is the sweet drink that is the product of the lemons. Often life offers trivial disappointments with almost no explanation and sometimes it seems almost impossible to break the misfortunate spell. However, for some people, each mishap in their lives leave them not only perplexed but eager to see the glass half full rather than empty. Beyoncé is a prime example of making the best out of a bitter situation. On April 23, 2016, Beyonce released her groundbreaking fully visual album “Lemonade”. Lemonade debuted as number one album on the billboard charts and allowed Beyoncé to have the biggest first-week sales count. Nevertheless, with greatness comes a few flaws and “Lemonade” was no stranger to faults. To some, “Lemonade” was the cultural awakening that they needed but for many it was the conversation starter that would strike both emotionally and politically which is why it is such a powerful album but an even more important conversational piece.

From two perspectives, we see a world plagued by the ignoble aspects of human nature. Through one set of eyes we are shown the global ecosystem imitating the opening motions of a mass extinction, through another we see the inevitable and hellish effects of culturalized greed. In both cases we are treated to the observations of an aggrieved observer, but the means by which these observers show us their perspective on the world are by no means identical. Here we will explore the strategies, expressions, argumentations, and appeals of two authors with intertwining stories to tell.

Pathos is the main rhetorical device used throughout this commercial. Pathos is a quality that evokes emotions. It all begins with the puppy coming out from under the hay and the audience falling in love. Pathos is then used to tug on emotions when the puppy gets lost in the back of the truck. We soon see the emotion of the owner, but also the horse. Then we see the puppy all alone in the rain trying to take shelter. Towards the end, the puppy tries to find a home, but gets himself in trouble with the wolf. We then see the ending, we want, we see the puppy is saved and returns home to end the commercial with the owner enjoying a Budweiser. Throughout this commercial pathos creates a sense of happiness, pride, worry, and then happiness all over

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.