Rhetorical Analysis Cheerios Commercial

This paper will examine a particular Apple ad that appeared on television in 1984. The Macintosh was and still is very popular computer that provides a simplistic feel of creativeness and freedom. Freedom is a key concept because the ad expresses the need to have a sense of freedom to do what we want with no restrictions. Apple is well-known all over the world for the sex appeal to its products, like the iPhone, iPad, and the Macintosh series. These products present a color of either silver, slate, or gold that is very appealing to our eyes. And with such unique colors, Apple manages to make the colors of their products to fit in with its surroundings. Although Apple still has to compete against

It was the first talking Gecko America had ever seen. The Geico Gecko was a worldwide phenomenon which advertised for Geico's auto mobile insurance starting in 1993. The audience could explain him having “ ..constant good cheer, insatiable need to meet people,...” which any person would love because he resembles a good person who loves their job ( A Word From Our Sponsor ). In 2004, the next catchy advertisement saying came along as “So easy a caveman can do it” ( GEICO History ). People, notably adults, want simple and easy so the advertisement was conformed to that particular audience. Many advertisements, including Gecio’s, use different devices to overall influence and sell their products to a specific market. Geico's advertisements have grabbed the audience's attention for decades, though what about now?

In the world today, media is one of the major ways that companies and businesses sell or inform the society about their products. Television specifically uses commercials to get the attention of their audience by using language, sound, visuals, and persuasive strategies. The commercial, “A Boy and His Dog Duck,” was created by the company IAMS. This commercial is meant to persuade their target audience into buying IAMS food for not only one stage of their animal’s life, but for all stages of its life. The commercial that IAMS created, is quite effective for middle-class new mothers wanting their children to have a long-term companion.

Geico is a car insurance company who appeals to potential customers through the use of rhetoric appeals, so that they can sell their brand and remain one of the best, successful and competitive businesses. This Geico advertisement used all the rhetorical appeals in my perspective. The ad showed ethos because it portrayed how Geico is the “2nd largest private passenger auto insurer in the United States,” has “97% customer satisfaction,” and has “24/7 licensed agents.” This shows that the company is one of the main and leading companies in insurance. It also shows that several people trust Geico and that the company is indeed reliable.

The video I have chosen was a 2016 Cheerios commercial displaying father’s dancing with their children. I personally feel the world is overfilled with marketing and advertisement schemes however, something about this commercial I enjoy seeing. It portrays pathos through its cheerful song and dance among happy, healthy children and their fathers. The audience, receives feelings of happiness, love, care and fun upon viewing it. The commercial is placed within the bright homes of several different families. Where they, with energy and happiness, present their own father and child dance routines. A healthy long living life, spent with family is a message everyone desires. It creates a connection with its targeted market; families and older adults. This connection is created through showing everyday families having breakfast and making the most out of the time they spend together. This also can also

Arguments between business due to copyright reasons has been primarily seen throughout history. Although, have the conversations held between these two businesses ever been seen? Of course, many of these conversations include sarcastic remarks and understatements of the situation. One example of this conversation would be the letters exchanged between the Coca-Cola company and Grove Press Inc. over an advertising fraud. Both representatives of each of the companies had a different way of creating an argument and explaining their reasoning. Ira C. Herbert, the representative of the Coca-Cola company, has a more official as well as cordial tone when writing to the Grove Press Inc. Although, Richard Seaver, the representative of Grove Press Inc, uses an ironic and sarcastic tone when responding to Herbert's letter. However, Richard Seaver has a more persuasive argument for why the advertising fraud did not to be emphasized as much as it was. Seaver used irony and allusions in order to create a credible argument as well as a strong argument.

The GEICO, Pinocchio as a Motivational Speaker commercial advertisement, is possibly of one of the most memorable advertisements that GEICO made for their current ad campaign. The main aim of the ad is convincing the public that moving from their original car insurance company to GEICO will save them 15% on the insurance and as well as to saturate the airwaves with their funny and catchy advertisements (Wikipedia, 2014). Despite the fact that the ad is eye catching, it has very many flaws. Firstly, GEICO does not put any effort to assure the viewers that they will save the 15% or more money by migrating (Creativity, 2014). Rhetorically, the advertisement just tries to convince the viewers without providing them with any tangible evidence. The ad begins by a middle aged man and his pre adolescent child having a

The time period of this commercial was set in the mid 1800’s; when Adolphus Busch was a German immigrant who came to America in the mid 1800’s. Adolphus came to America to sell his kind of beer. The culture in the Budweiser Commercial was to show how Americans did not want to give their jobs to the new immigrants. The audience for this commercial was mainly targeted to blue collar workers or people who were working class in factories. The purpose of the commercial was to not give up on the American dream. Mr. Busch wants to sell beer in the Budweiser commercial demonstrates its mainly targeting men.

The Rhetorical aspect of this commercial requires understanding so that the audience is conscious of why the commercial was created. In today’s society with updated technology, such as cellphones, there has been an increase of accidents. In an interview before AT&T released their ad, Close to Home- It Can Wait, the company stated “7-10 people engage in cellphone activity while driving”. AT&T specifically targets teenagers through middle aged people to persuade them to put down the cellphone while driving. A little glace doesn’t only effect the driver, it effects the passengers, the people in the other vehicle, and possibly bystanders. A simple glace is not worth the effects.

Pathos is the main rhetorical device used throughout this commercial. Pathos is a quality that evokes emotions. It all begins with the puppy coming out from under the hay and the audience falling in love. Pathos is then used to tug on emotions when the puppy gets lost in the back of the truck. We soon see the emotion of the owner, but also the horse. Then we see the puppy all alone in the rain trying to take shelter. Towards the end, the puppy tries to find a home, but gets himself in trouble with the wolf. We then see the ending, we want, we see the puppy is saved and returns home to end the commercial with the owner enjoying a Budweiser. Throughout this commercial pathos creates a sense of happiness, pride, worry, and then happiness all over

Towards the end of the ad, the two generations body language changes, their body language changed from laughing among themselves to tears thinking about the kid's answers to the question. After seeing the two generations body changed as a viewer, we almost feel gloomy because we wondered how our parents felt when raising us. Maybe they thought they were missing out on what's out there? This question leaves an uneasy feeling in your system because the ad use pathos to make us feel this way, it draws us in to think about our

This video began with a Cheerios commercial, which displayed a young girl of mixed race asking her Caucasian mother if Cheerios are actually good for your heart. Later, the little girl goes over to her father, who appears to be African American, and dumps the Cheerios on his chest. Next, children of different ages and races are questioned about their observations of the commercial. I immediately laughed at this commercial because it was so cute how the little girl thought the Cheerios would literally help her father by dumping them on his heart. This commercial was intended to portray a happy family that many viewers became upset about because of an interracial marriage being shown on public television. I enjoyed watching the kids react to

Although seeing one’s favorite celebrity on television can be exciting for children, it can lead to a misunderstanding between the child and the representation of the product. For example, in the article “Kids Finally Speak on Celebrity-Based Ads for Food and Beverages,” the authors state that children can misunderstand a product that is unhealthy for them as a product that can make them as fit and healthy as their idol. Although celebrities are useful in the marketing strategies used in business on a daily basis one must look closely at the impact the advertisement will have on the target audience. This impact includes health impacts on the children today and the future generations to come. For the reasons that follow, celebrities should not advertise or endorse products that are unhealthy for children or teenagers because the motivation of the celebrities to endorse such products are in question and children are

Coming up with advertising ideas is not as easy as it might sound. Sometimes two or more companies might come up with the same slogan causing a conflict between them. That’s the case between the Coca-Cola Company and the Grove Press Incorporation. Both used the slogan “It’s the Real Thing” to describe their products and the Coca-Cola company was not in agreement with that. A company executive from the incorporation and a worker from the company, Ira Herbert, addressed this issue through a letter. Mr. Herbert, used a demanding tone, repetition, and pathos in order to get the Grove Press incorporation to stop using the slogan. On the other hand, Mr. Seaver, the person from the incorporation is the most persuasive due to the use of a serious direct tone, anecdotes, and sarcasm in order to explain to the Coca-Cola company that they have the right to use the slogan.

Beginning in 1923, Kellogg’s, a cereal company, located in Battle Creek, Michigan, created PEP, a whole wheat cereal. Significantly, Pep cereal became the first cereal to be fortified with vitamins B and D, in the 1930s. As a result, it began the cereal industry’s food fortification or adding of minerals and vitamins to enhance the nutritional value. Numerous advertising-supported brands and helped to increase the popularity of the product to the public. The company focused extensively on advertising and sponsoring in order to continue to sell their unique product until it was discontinued in the late 1970s.