Rhetorical Analysis Essay By Nike

The Centers for Disease Control and Prevention (CDC), is a government website that provides information about various diseases, disabilities, disorders, etc.. The CDC provides multiple webpages about Attention Deficit/Hyperactivity Disorder (ADHD) that list and provide information about causes, treatments, variations, and signs/symptoms of the disorder. On their informative pages, they use rhetorical devices to better portray their message. The CDC effectively uses the three rhetorical devices, pathos, ethos, and logos, to reach their goal of informing their target audience and providing a clear perspective on Attention Deficit/Hyperactivity Disorder.

“Shitty First Drafts” by Anne Lamott, is a hilarious must read for junior high school students and any other aspiring writers. Her essay inspires comfort and confidence in writing a first draft. It concretes that all writers experience the “shitty” first draft. Anne Lamott wrote this instructional information in 1995, but it is timeless information. She blows the idea of writing an immaculate first draft out of the water. Anne supports the idea that bad first drafts will almost always lead to better second, third and final drafts. She symbolizes the first draft to be like a child. Where you put all your thoughts and emotions out there in words on paper, you go all over the place, you say all kinds of ridiculous things, and all with the

A college education is valuable and its quality is of the highest importance to most Americans. In his essay, “On the Uses of a Liberal Education: As Lite Entertainment for Bored College Students,” Mark Edmundson utilizes ethos, pathos, and logos to effectively deliver his argument that the current educational system, especially in college, revolves around consumerism which in turn has negatively impacted students, teachers, and universities in general. However, although Edmundson presents an overall logically sound argument, there are few instances throughout the article that may hinder the reliability of his claims to the audience.

In the commercial, there are different camera views depicting areas in which sports are generally played such as: tennis courts, basketball courts, and track fields. The point of these images was to demonstrate the idea that Nike has products that can be used on any of those courts, in addition to the message that even though all of these playing fields have lines and sidelines, there still wasn’t any boundaries. Wow that’s deep, right? Now of course the purpose of the lines on these courts are for having an out of bounds area and to mark different locations on the court. The literal message was trying to prove that there were no racial boundaries on the courts. To make

The advertisement is geared towards teens focusing on how they should “just do it” and not allow anything to get in the way of their dreams. Bonin states, “The fact some of the pro-athletes kept referring to the boy as “kid” was symbolic in the sense even a youngster as himself could compete in the big leagues with world-renowned all-stars – well, someday.” The image that teens see of their favorite athlete is usually the image that appeals to them the most. They believe that if they gear up with the Nike apparel of their favorite athlete, it would help them be one step closer to that reality which the advertisement portrays. Each scene in the advertisement shows different athletes playing various sports that appeal to different people. More importantly, the advertisement symbolizes that no matter which sport we choose to focus on Nike is always there to provide us with the best athletic apparel to help us on the path that we paved for ourselves. There are a few scenes where the events doesn’t clearly represent the message of the advertisement. For example, the advertisement’s use of a pro sumo wrestlers doesn’t appeal with their theme. Sumo wrestling is a sport intended for two people nothing more nothing

Skey says, “They clearly have a strong and emotional brand for young people.” Her quote benefits the idea of the use of emotional connections with their audience in the advertisements Nike uses. Leonard states in the Shoes, Diplomas, And The American Dream article that “Nike does have a message to market. The company is selling high-school and college athletes the prospect of not just a career but a future.” It is also stated in the article that people are “Willing to invest – to bet on – the future because of the seductive allure of the American dream” (Leonard). The products Nike sells can assist in the success of an athlete due to the use of the product. If a runner was to use crappy shoes, they may lack in their abilities due to the poor quality of the shoes. Another point is that if one is successful with a Nike product, they would stay with that product or upgrade when a better quality of the product by the same company, Nike, comes out. When success is found within one company, a customer is more likely to stay within the company product

The advertisement overall is effective to attract the male gender. It is very common that since men are very competitive and confident, Nike would create this ad to praise men. Although, the ad is also being effective to the individual who is not fit but wants to participate in the competition which this includes running using Nike shoes. Therefore, the ad is excellent at using pathos, and logical appeal in order to persuade its purpose.

In the essay, “What You Eat is Your Business”, Radley Balko writes to tell his audience about how the government is trying to control people’s health and eating habits by restricting food, taxing high calorie food, and considering menu labeling. Balko includes in his essay that government restricting diets and having socialist insurance is not helping the obesity problem, but it is only making it worse because it not allowing people to take their health in to their own hands so they have no drive to lose weight or eat healthy. In his essay, Balko is targeting society, including those who may be obese, he is trying to show them that the laws our

Many people in today’s society tend to believe that a good education is the fastest way to move up the ladder in their chosen. People believe that those who seek further education at a college or university are more intelligent. Indeed, a college education is a basic requirement for many white collar, and some blue collar, jobs. In an effort to persuade his audience that intelligence cannot be measured by the amount of education a person has Mike Rose wrote an article entitled “Blue Collar Brilliance”. The article that appeared in the American Scholar, a quarterly literary magazine of the Phi Beta Kappa Society, established in 1932. The American Scholar audience includes, Company’s , Employees,

In ‘Here’s Why Legalizing Marijuana Makes Sense’, Alex Newhouse, a lawyer who resides in the area of Sunnyside, Washington addresses the controversial issue of the legalization of cannabis. The sole purpose of Newhouse’s article is to persuade readers and voters that marijuana should be legalized. Throughout his article, Newhouse focuses on the use of ethos and logos, while also slightly focusing on the use of pathos, to help persuade his audience. The incorporation of such rhetoric strategies allows Newhouse to change the opinions of individuals with views opposing the opinions he, himself, holds.

Logos: It is an appeal to the mind with the use of logic, rationality and critical reasoning to persuade the audience. The author uses logos in his article to make a logical connection with the topic. For example, the author uses the explanation of ideas in the article and employs lots of diagrams in each parts of the topic to show the visualization to support his evidence which is very informative because the visuals give lots of information about what the article is about and that to get attention of the audience.

At first the ad shows a ground level view of gray asphalt, an overcast sky, and farmland on the sides. As a runner, I enjoyed the unique perspective from the opposing ground view; when I run I’m always looking out and the unique camera angle gives the ad an introspective view. Instead of looking forward like most runners the ad looks backwards almost like a personal trainer jogging backwards waiting for their athlete to catch up. The unique angle also gives viewers an inside look into the mind of the athlete and his thoughts while running.

In Marjane Satrapi's word-specific panel about refugees fleeing north on page 89, she indicates the perilous situation of the war through taxis escaping flaming iconography. The bombing of border towns in the Iran-Iraq war forces residents to abandon their homes and belongings in the hope of finding refuge in the northern cities. The foreboding, chaotic scene underscores a period of turmoil in Iranian history. The words of the panel state, “After Abadan, every border town was targeted by bombers. Most of the people living in those areas had to flee northward, far away from the Iraqi missiles.” Satrapi sets the backdrop of warfare with intense, slightly militaristic words such as “targeted,” “flee,” and “far away”. This being a word-specific panel, the graphic

Both advertisements are targeted towards United Kingdom residents as the channels’ coverage is limited to this region of the world. This is evident in the Olympic advertisement in its incorporation of popular UK landmarks and symbolism to appeal to UK residents. There is a clear focus on lovers of sports and competitive physical contests between individuals and teams of people. In both advertisements there are many scenes of sporting skill with close up and slow motion shots. The Paralympic advertisement also incorporated patriotic imagery focusing on athletes training and competing in British colours. This was a target for both disabled and non-disabled people showing the incredible things that these disabled people can do in the sporting

David Ogilvy, know for advertisement was quoted to saying ”never stop testing and your advertisement will never stop improving.” Nike’s “Dare to Dance” advertisement broadcasts negative stereotypes about females like creating an ideal image of a woman, having sexual innuendos and sex sells. Using these negative gender related stereotypes could damage the idea of a person and make someone believe in the fantasy of an ad instead of a real experience.