Rhetorical Analysis Essay On Cigarettes

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

This advertisement was clearly designed to conjure a response from its audience, which are both smokers and non-smokers alike. In the non-smoking audience, the image will either increase their distaste of smoking and its negative health effects, or they will be unconcerned because it has little or no effect on them or their lives. The audience it would appeal most to is the people who vehemently oppose cigarettes and smoking. People like this may believe that anti-smoking ads will reach smokers and somehow convince them to quit, but this is probably not the case. To smokers, the image will be a reminder of the harm they are doing to their bodies. But for the most part, they will likely be indifferent to the image because they already know it’s bad for their health, and will continue to smoke because they are either addicted or are just apathetic to the situation. They may even find ads such as this obnoxious and unoriginal because they feel as if it’s repetitive and a personal attack on them and their views and habits. Because smoking is seen as such a bad thing in U.S. society, they may detach themselves from advertisements that contradict what they believe is okay.

This anti-smoking video begins by showing adult smokers on the street who become very confused when small children come up to them asking for a lighter. Through the use of ethos, pathos and logos, the story display’s a very powerful message to it’s audience. By using these three rhetorical situations, the writer illustrates an important story to persuade the audience not to smoke cigarettes.

The woman clerk tells her that she needs to give more. The advertisement shows the consequences of smoking because the young woman must give part of her skin in order to pay for the rest of the cigarettes. This advertisement was produced by the Centers for Disease Control and Prevention whom is known for promoting anti-smoking. In this advertisement the CDC shows smokers the consequences of smoking through the visual effects. This is very effective because the advertisements show the three rhetorical appeals.

Their advertisement is especially tempting to those of the younger generation. It contains bold colors and graphics enticing the crushable capsule located inside the cigarette. It also states that there is a bold, fresh taste involved with those cigarettes which interests people in wanting to try them. I think it looks appealing based on the principles of the blue background,

The electronic was invented in 2003 by Hon Lik, a 52 year old pharmacist and inventor in Beijing, China. (CASAA) It took 3 years before Electronic Vapor Cigarettes was introduced to the United States and since that time there has been lawsuits filed in the United States over the use of Electronic Vapor Cigarettes as a positive alternative to Tabaco use. (CASAA) While some people believe that electronic vapor cigarettes are just as bad for your health as smoking tobacco cigarettes, there are many individuals that use electronic vapor cigarettes as the alternative for smoking tobacco, which helps aid in the reduction of cravings associated with the addiction of smoking tobacco cigarettes.

“Smoking is the number one preventable cause of death in the U.S., killing over 1,300 people per day.” (ALA). I chose to talk about the harmful effects of tobacco products. The commercial from the Centers for Disease Control and Prevention (CDC), because I think it greatly identifies the harmful effects of smoking tobacco. This commercial shows a women that was a former smoker, and the effects she deals with now.

When a doctor is seen smoking a camel cigarette, the ad basically demonstrates that their cigarette is a good product. Little did they know, cigarettes are hazardous to our health.

The key audience the CHF wanted to target were smokers that are also parents. I believe they did a great job with that showing the innocent little girl with smoke wrapped around her. The secondary audience would be young kids. If a young child see’s this advertisement they will begin to worry about their health, and believe they won’t have a long life. Children have no education on second-hand smoke so they don’t know what’s good for them or bad. I believe the primary audience (parents) don’t really care about their children’s health. They think everything will be okay if they are exposed to just some of it. The author puts an emotional thought on these parents putting in perspective if you keep it up they will die sooner than later.

Cancer. A word that touches so many people worldwide. Many people know someone personally or someone close to them that have been affected by cancer. Because of this, most people would want to prevent or stop this disease if they could. So, why is there more than six million people dying each year from lung cancer alone? (Segel). Cigarette smoking is considered the major risk factor for many lung diseases such as chronic obstructive pulmonary diseases (COPD) and lung cancer (Segel). This preventable death has caused many anti-smoking advertisements to surface. These campaigns show explicit photos about how cigarette smoking affects ones life. The advertisement I chose shows a young African American male buying a pack of cigarettes at a convenience store. In the advertisement, the clerk tells the male that he does not have enough for the purchase. Afterward, the male takes a pair of pliers to his face and rips out his teeth. Also in this same commercial, a young female teen pulls off half her face. The message being portrayed asks teens “What are cigarettes costing you?” Along with this, cigarettes are acting as a dominating factor in many young teens lives. Through its descriptions, pictures, and sayings, logos, ethos, and pathos are all used in this advertisement. The vivid images in this campaign not only use vanity to prevent teens from picking up a cigarette, but also inform young teens about the future dangers of smoking.

Alarmingly, almost all smokers begin smoking before they graduate from high school ("Preventing Tobacco Use Among Young People" 125). Smoking amongst children and teenagers has always been a controversial issue. Consequently cigarette companies are under fire from many directions for targeting the young in their ad campaigns. It is commonly wondered what actually makes them smoke. Recent studies have revealed that there might be more to it than simple curiosity. Some experts have even linked it to depression. The health risks of smoking are not widely disputed, but perhaps the numbers of deaths related to smoking are.

Smoking The first article for review is titled Self-efficacy, Health Locus of Control, and Smoking. This article studies how the participants confidence levels and health locus prior to entering treatment predicts results of the quitting program. The program is called "Fresh Start" and was conducted in Victoria, Australia. It consisted of three groups:           (A) those who made an attempt (Stop for one day),           (B) those who met criteria in A, and did not smoke for duration of program,           (C) those who abstained for six months.

Anti-smoking campaigns came to life in the 1960s because the dangers of smoking became more relevant and were brought into the public eye. This ultimately created a large controversy among many American citizens. Actions that were brought forth by the government were largely beneficial, but have not even come close to completely annihilating smoking in the USA. The visual image seen on the first page of this document conveys the argument that smoking cigarettes, or any type of tobacco for that matter, will have a negative effect on a person’s future by decreasing their personal life expectancy. Although there is no clear location of where and when the image was produced, one might believe that it was found in a magazine. The purpose of this visual is that smoking will eventually kill a consistent consumer. The image is made by an anti-smoking advertisement who used a very dramatic format which will be able to impact people on a more emotional level. The development of the image is to scare and intimidate not only people who are starting to smoke but also existing smokers. Also, nonsmokers want the smokers they know to quit because they care about their well-being. This advertisement was also created for the clear purpose that the leaders of the community don’t want these products, that have been proven to be detrimental to citizens’ health, to be used.

Traditionally, many advertisements released by cigarette brands under the Philip Morris label have depicted happy people joined together in friendship (supposedly due to their common habit). Other advertisements attempted to associate cigarettes with sleek mystical figures, sometimes even sexually desirable ones. All this has changed, however, due to recent legal developments in which the cigarette giant was pressured to offer anti-smoking ads, in addition to the usual fictional ones depicting happy mannequins. In no way were they to advertise cigarettes, and they were mandated to help stop youth smoking. These requirements placed Philip Morris in a difficult situation. They needed to satisfy the