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Rhetorical Analysis Hard News Article

Decent Essays

Andy Boxall’s hard news article “THE ALL-SCREEN APPLE IPHONE X IS HERE, AND IT’S THE NEW IPHONE YOU’LL WANT” and Ben Lovejoy’s opinion article “The good news and (mostly) bad news on the iPhone X notch [Poll]” both present information on the new iPhone. Both writers inform readers about the new technology, but how they deliver it and the reasons for it are diverse. Boxall focuses on informing the reader of the release of the phone by integrating facts such as when he explains “Apple’s 10th anniversary iPhone is finally here, and it’s called the iPhone X. The Cupertino, California-based company made it official at an event on the Apple Campus in the Steve Jobs Theater.” Contrastingly, Lovejoy’s purpose is to inform the audience by expressing …show more content…

People involved in the IT industry and people who use technology, including current Apple users, affluent young adults and adults who have money to spend on a new phone have been targeted by the authors of the texts. Boxall’s text appeals to all as it is a factual article, whilst Lovejoy’s opinion text appeals to those interested in his subjective viewpoint. Boxall’s text is factual and he provides unbiased information such as “The screen, which takes up the whole of the phone’s front panel, is made from surgical-grade stainless steel, with glass on the rear panel. It’s water- and dust-resistant, and available in space grey and silver.” By stating these facts, his information is directed towards technologically savvy people who understand the phone’s complicated features and functions and are appreciative of the information. On the contrary, Lovejoy’s opinion is negative and his audience is people who desire an expert’s opinion on Apple’s new release. This is clear by Lovejoy including critical information such as “The first piece of bad news is photos. 16:9 photos are fine, as those are just centred on the screen. But display a wide-aspect photo horizontally on an iPhone X, and… the notch intrudes into the side of the photo.” With Lovejoy’s

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