Rhetorical Analysis: It's The Real Thing '

Mrs. Seaver of Grove Press creates a much more convincing and persuasive argument through his compelling rebuttal of Mr. Herbert’s original letter. Although Mr. Herbert’s argument may seem logical in itself, Mr. Seaver mocks the argument and ultimately demonstrates the absurdity and triviality of the initial complaint. At the time the Coca-Cola representative wrote the initial letter, the company did not possess a patent declaring it had any legal rights to the slogan “It’s the Real Thing,” making the slogan fair game for Grove Press to exploit in its advertising. Mr. Seaver’s sarcastic tone, although much less professional than Mr. Herbert’s, also leaves a more lasting sway in the minds of readers. By exactly repeating certain convincing phrases and statements from the Coca-Cola letter, such as “dilute the distinctiveness” and “diminish the effectiveness,” and subsequently integrating them into his own argument, Mr. Seaver undermines their validity in the first

Companies desire to keep the originality of their products so they can appeal to their consumers positively. Ira C. Herbert, an executive for the Coca Cola Company, presents himself as a notable person with authority. On March 25, 1970, Herbert wrote a letter to Mr. R. W. Seaver asking him to “stop using the theme or slogan in connection with the book” (line 7). The writer is contemplative throughout his letter in order to clarify the issue that he wants resolved. Herbert speaks for the company when he writes, “We believe you will agree that it is undesirable for our companies to make simultaneous use of It’s the Real Thing” in connection with our respective products”(lines 8-10). In other words, the author suggests the expression

While Herbert uses logic, historical allusions, facts and above all power to aid him in persuading Seaver to discontinue the use of the slogan, Seaver relies on other rhetorical techniques such as sarcasm, pathos, alliterations, irony, and hyperboles in his defense. Seavers opening statement in the first paragraph “We note with sympathy your feeling that you have a proprietary interest in the phrase “It’s the thing”, and I can fully understand that the public might be confused by our use of the expression, and mistake a book by a Harlem schoolteacher for a six-pack of Coca-Cola” exudes sarcasm. Though Seaver pretends to have sympathy for the situation, he makes it clear from the start that he thinks Herberts request is preposterous because the two products are completely different, and the

In “Bring Back Flogging”, Jeff Jacoby addresses the problems within America 's criminal justice system. He gives many reasons why imprisonment simply does not work, and suggests that corporal punishment should be used as an alternative. Published in the Boston Globe, a newspaper well known for being liberal, Jacoby provides a conservative view and directs his argument towards those who strongly support imprisonment and view corporal punishment to be highly barbaric and inhumane. However, in order to shed light on our current situation, Jacoby discusses the dangers that we face though our criminal justice system a nd shows concern that imprisonment is doing more harm than good. In effect, Jacoby looks to the past for solutions, and

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

When you see a solider in his or her uniform, you are proud that they are serving this country to protect our freedom, securing our country, and defending democracy worldwide. The solider can come from different branches of the Military. The one you might be familiar with is the U.S. Army. These soldiers are well respected and prepared to serve our country whenever and wherever needed, combat-ready at all times, and trained to counter any threat, anywhere. In 2007, the United States Army department published a recruitment ad for U.S.

Ira Herbert attempts to use logic and historical context to convince Seaver that the slogan is for Coca-Cola use only. Herbert tries to address the topic seriously by using logic that “There will always be likelihood of confusion as to the source or sponsorship of the goods…”(10) Herbert addresses this topic to attempt to make Seaver realize that due to the same slogan he can lose money. This device is not effective because the connection is not reasonable. Herbert also uses historical context to inform seaver of their

Ira C. Herbert, an executive of the Coca-Cola company, and Richard Seavers, a representative of Grove Press, are the speakers of their own respective letters and they both focus on the motto “It’s the real thing”. Herbert’s purpose is to convince Seavers to stop using the motto “It’s the real thing” and to use a different one and Seavers purpose is to address Herbert’s concerns about the motto and defends his company’s right to keep using the motto. Herbert adopts a friendly tone in order to point out what Seaver was doing, using the same slogan Coca-Cola uses. Seaver adopts a serious tone to guide Herbert what had happened to Herbert and the company of Coca-Cola. Herbert and Seaver use different rhetorical strategies in order to persuade

When Herbert writes phrases such as “ask you to stop using this theme slogan” (Herbert), it shows the Seaver that she is being calm and sympathetic. This is important because she knows the request could get turned down, and she needs to be as respectful and considerate as possible in order to see to it

In May of 1998, Kipland Kinkel brought a gun to his school. Over the course of two days this escalated from: being sent home, to murdering his father and mother, to murdering 2 students and wounding 26, earning a lifetime sentence of 111 years and 8 months in prison. In the court case being examined, the presiding judge addresses the original case, defendants ground for appeal, and the justification for the State’s decision to deny the appeal. Judge Haselton effectively uses ethos, logos, and pathos to support the Higher Court’s decision to deny the appeal because the original sentence was constitutional and just.

Advertisements are an extremely prominent part of American society. Very few places exist that an individual can go without being exposed to some form of ad. From product placement to billboards, advertisements exist in nearly every facet of life. Marion Nestle discusses what she considers to be one of the more heinous forms of advertisement in her essay, “The Supermarket: Prime Real Estate.” Nestle uses several persuasive techniques to convince her audience of the evils of supermarkets. Her use of emotionally charged phrases paired with her more logical assertions help to drive her point home while her clear bias and lack of supportive source detract from her overall argument

The Letter written by an executive from Coca-Cola conveys a snobbish tone throughout his body paragraphs. He writes, "there will always be likelihood of confusion" between the novel and the company of Coca-Cola. He truly believes the consumers will confuse words from a book and a pack of Coca-Cola. Herbert comes off as a demanding, corporal voice

The president, Barack Obama gave a speech at Howard University commencement ceremony. Speaking to the graduating class about the need to keep pushing for change he gave the students at the historically black university advise on how to shape your own future and to always strike for better. The president argues that the U.S and the world is becoming a better place than when he was a collage student. However, there is still work to be done when it comes to employment, achievements, and justice for African Americans. The president also mentions to be confident in your heritage and to aim for greatness. Also that empathy should be extended to all people who are struggling to achieve success or a goal. Furthermore, the president advised the grad

From elementary school to high school, I was taught that my writing had to be structured and follow strict criteria. After I arrived in Mr. Mukherjee’s ENG 102 class, I was given the opportunity to express my creative freedom through words and graphical pictures. It can often be difficult and challenging to improve upon my own writing abilities unless motived with an idea in mind. When looking back on my time at ASU, I thought about the goals that I wanted to address for myself and the course goals that my instructor had set for the class. These goals include ones that I had accomplished to the best of my ability and ones that I need to address as well as improve.

In the TED talk entitled "How Augmented Reality Will Change Sports And Build Empathy," speaker Chris Kluwe discusses the immense possibilities of new technology. He explains how augmented reality will significantly impact the NFL (National Football League) because it will allow people to understand what it is like to be a football player. He states, “With Google Glass, we can put that underneath a helmet, and we can get a sense of what it's like to be running down the field at 100 miles an hour, your blood pounding in your ears.” (Kluwe 0:52). Here, Kluwe is describing how people would truly be able to experience a football game with augmented reality. They would be able to understand the feeling of adrenaline that players feel out on the