Rhetorical Analysis Of A Humorous Campaign

In 2004, Obama walked up to the podium at the Democratic National Convention as a political novelty. The speech he delivered established Obama as a natural leader and transformed him into a future presidential candidate. Rich in demonstrative rhetoric, its purpose was to unite the American people through nationalism. The exploration of his rhetoric and style throughout this paper will cement why the speech was beneficially identity transforming for Obama's political career.

The Truth is well known for its quit smoking campaign. It's known for phrases like "Don't get played while they get paid," and "Be the generation that ends smoking." The Truth campaign gears it's commercials towards young adults and teens to quit smoking. When I watched Nickelodeon, I would often see The Truth commercials pop up between the shows I watched.

This postcard builds suspense in the reader’s mind. Alex saying that this adventure could kill him makes the reader interested in finding out more. “If this adventure proves fatal and you don’t ever hear from me again I want you to know you’re a great man.” (Krakauer 3).

Jonathan Swift uses humor in his essay ‘A Modest Proposal’ in the form of satire. His writing style specialized in gaining entertainment and humor from the issue that is being criticized. Jonathan Swift was a satirist who is famous for his ‘Modest Proposal’, in which he proposed a shocking but humorous remedy to satirize the false modesty of British pamphlets and the government during eighteenth century.

“McCandless didn’t conform particularly well to the bush casualty stereotype.” Jon Krakauer, in his book Into The Wild, argues that McCandless was a unique personality who yearned for adventure. He supports his claim by the usage of epigraphs, interviews with McCandless’s acquaintances, and various maps that are indicative of where the protagonist travelled. Krakauer's purpose is to use an argumentative structure in order to convince the audience that McCandless was more complex than previously known. He uses a nostalgic and commanding tone in order to emotionally appeal to an audience who may have originally had different opinions on McCandless. In Into The Wild, Krakauer employs techniques of ethos and speaker in order to thoroughly convey

Nonconformity allows people to go against a prevailing rule so that they may do as they please.

Many people wish they can drop everything important to them and isolate themselves from society; very few people will even attempt this, but Chris McCandless breaks societal norms to accomplish this goal. In Into the Wild, John Krakauer tells the story of this young man’s life to inspire the audience to chase their dreams through the use of logos, involved sentence, and anecdotes.

I am beyond honored for your invitation to address this Joint Session of Congress in the astonishing country that can promise freedom and liberty to all. I would like to think of this moment as a success in the work of my people as we make our contributions toward this prosperous country.

So, the Republican National Convention is finally over! And I may sound like a broken record, but this really, bothered me. As you all have probably heard already, the whole thing was basically about fear.

 How does your essay challenge something about the way most people think about this topic?

New Balance comes at its audience in this new ad on YouTube.com with intent of drawing in multiple groups of patrons to their gear with the simple message “Beta”. Beta is defined on the webpage of the commercial as, “Beta is a state of being. A choice to never stop. Driven by the relentless desire to improve. Beta means constantly innovating. Evolving. And Pushing. Beta means improving upon yesterday. And always being better tomorrow”(). The advertisement that sells the product of New Balance is effective because of its rhetorical appeals: logos, ethos, pathos, and its logical fallacies: bandwagon and weasel words.

The first rhetorical strategy I used in my descriptive paragraphs was word choice. I bring this up first because without it, the reader has a vague perception of the story. Although if used accordingly, it revives the story and the reader can fully grasp what you want them to see. The best use of this in my positive paragraph was “spacious”. I wanted the reader to visualize a vast and roomy drive thru while reading my paragraph. Although I could’ve used other words like “large”, or “big” they wouldn’t have had the same effect because a place can be big and still be constricting. As for my negative paragraph my best word choice would have to be “snatched”. I used snatched in this context because I believe it gave readers the most negative visual about how the money is taken from the customer’s hand. Other words that I could have used like “taken” or “grab” would have failed to leave the same impression of negativity in the reader. Sentence structure is another rhetorical strategy that also leaves an impression on the reader.

Hillary Clinton uses the pathos rhetorical appeal more than the other two. When she says “ Isn’t he forgetting? Troops on the front lines. Police officers and firefighters who run towards danger.” (Farley, Robert). This shows pathos because she is appealing to the families of the people who risk their lives, and she cares about the people who work hard to make this country better. She also uses pathos when she says “I want you to know, I’ve heard you. your cause is our cause. Our country needs your ideas, energy, and passion.” (Clinton, Hillary). This uses this rhetorical appeal because it shows that she will take our ideas and what the people of the United States have to say and use them when she becomes president. She makes it seem like

The editorial 'The good, the bad and the ugly' appears in The Daily Tribute on the 16th if July 2006 regarding the vandalism on personal property and the lack of support provided by the local council. The editor contends that vandalism is a community issue which must be dealt by the local council who are not providing adequate assistance to resolve it. Readers of The Daily Tribute can be expected to be interested in community news, welfare and affairs. In order to persuade the audience, this editorial examines the issue of vandalism, and the impact it is having on the community, thus employs a critical and accusing tone in conjunction with various persuasive techniques.

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political