Depaul Advertising

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

This is because people will imagine that happening to their own loving pet and it pulls on their heartstrings to help. People do not want to see animals, which are pets hurting like they are in this commercial. They fear for these animals and want them to feel that love that they give to their own animal. They use three different but major appeals in this as well, the first being logos. The advertisement tells us that an animal is abused every hour. They used this so we could put it into perspective just how often it happens. The next appeal they had used is ethos because they used someone who is famous to help build the credibility of ASPCA. If it is someone we know, we as humans are more likely to listen to what they have to say. The last major appeal they used was pathos. Pathos was used in many forms in this commercial from the song that was used, to the pictures that scrolled across our screen, to the fact that no pet owner want to see a pet hurting and in pain as the pictures showed. The words the Sarah said as well played into the appeal of pathos, by saying “these animals NEED your help”. This appeal is the one that is suppose to pull on ones emotions and it does just that in this

Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products

Throughout our lives we have most likely witnessed hundreds of commercials that try to persuade us to donate money. A great amount of advertisements exist to persuade their audiences to donate to a specific organization our cause. The ASPCA is an organization that works to rescue animals from abuse, pass humane laws, and share resources with shelters nationwide. The ASPCA has many different campaign commercials that all have a singular purpose. The ASPCA announcement featuring Sarah Mclachlan that vividly portrays images of many different animals, is probably the most well known of all of the ASPCA commercials.

Envision the average American household having a lovely time watching advertisements on the television when suddenly a commercial about animal abuse plays and they hear “Angel” by Sarah McLachlan. It’s the famous commercial that tugged at everyone’s heartstrings back in 2007 (http://www.redbookmag.com/life/pets/news/a41805/sarah-mclachlan-aspca-commercial/), but the reason for its popularity can be described with the elements of an argument. Indeed, an argument is being made with those sad puppy eyes, and it is one that’s being made to appeal the crying audience. The animal cruelty video by the ASPCA featuring Sarah McLachlan is an example of a successful advertisement for these reasons: it’s use of emotion, logic, and credibility.

An animal shelter is a place where stray, lost, abandoned, or surrendered animals, mostly dogs and cats and sometimes sick or wounded wildlife, are brought. Animal shelters are essential in the United States because of inattentive pet proprietorship and uncontrolled breeding of animals. People often get pets without a full understanding of the time, money, and space that they require. Regrettably, that recurrently results in pets being abandoned or abused by these owners. Apart from accountable breeders, owners should spay or neuter their pets to stop the serious overpopulation problem, which is happening in the United States. Shelters do not treat or stop the problem of unwanted pets but without them the stray pet population would be astronomical. There would be more problems with disease spread and an increased incidence of stray animal-induced injuries. A shelter should also be a domicile where animals could be benign and feel loved and taken care of; not just a drop off. The shelter in my community tries to do their best with their animals, but I feel that the shelter needs to be able to do their jobs better and for the animals to feel comfortable.

Central Idea: In order to control the overwhelming population of homeless pets, we need to stop throwing our “family friends” away.

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The ad created by The Catholic Charities of Chicago demonstrate the likely privilege of their audience by comparing them to an unprivileged and famished child and persuade them to make a financial donation to the charity. Many people say, “God, I’m starving!” when they’re hungry, but they’re not really starving. However, other people who say it are actually starving. The creators of the advertisement want the advantaged readers to donate money to ‘The Catholic Charities of Chicago’ in order to help “victims of unfortunate circumstances”, including the hungry.

Well, luckily, there are shelters in different places that help animals that aren’t able to take care of themselves. Did you know that every year 3.3 million dogs and 3.2 million cats enter animal shelters in U.S.? If you think that figure was huge, now imagine around 1.5 million of them are being euthanized every year because the shelter doesn’t have enough money or volunteers (ASPCA) to take care of them. However, this number can be significantly reduced if we start to make a change. With my speech, I would like to persuade you to from now on look for pets in a shelter instead of a pet store. In order to do this, I will provide information about the differences between shelters and pet stores, reasons to adopt a pet, and how to do it.

The first advertisement, The Humane Society uses diction to motivate their audience to adopt their pets. The text states “Be a hero for animals”, the word “hero” makes the audience feel like they could have a powerful role in helping these animals find a home. The second part of the text says, “Don’t let another animal be a victim of cruel and senseless abuse”. The Humane Society puts the blame on the audience by implying they have been allowing animals to be abused. The text makes it seem like if the audience does not act now, animal abuse will continue. The audience will feel guilty if they do not adopt a pet. As for the second advertisement, it states, “Her life is in your hands”. Instead of putting the blame on the audience like the first advertisement, it puts pressure on the audience to donate to the ASPCA organization. However, similarly to the first advertisement, it incorporates guilt toward the audience. The text suggests the dog’s life is the responsibility of the audience and if they do not donate they would feel guilty about refusing to help abused animals. In the third advertisement, Peta says “If you wouldn’t wear your dog please don’t wear any fur”. It brings the audience to the realization that animal fur comes from defenseless animals like their own dogs. It does not bring guilt since it does not talk about the consequences of wearing fur; it simply suggests not wearing it. Near the end of the first advertisement, it says “act now” with an arrow and if it is clicked on gives the audience access to their website. The Humane Society does not specifically state what they want the audience to do to support animal rights but they leave a link with more information on how to contribute. The second advertisement does not suggest a specific way of standing up for animal rights. It gives the audience the choice of acting upon the situation. On the other hand, the third

An old saying that comes into play when just glancing at this advertisement, “An apple a day keeps the doctor away.” is an old saying pediatricians would say to their miniature patients. Who would know this could grab attention of people just watching TV? “An Apple a Day” illustrates four Granny Smith apples on one side of the ad while a slice of a Granny Smith apple sits on the other side of the ad. The product the advertiser is selling has more to offer than the other companies which, is shown by the whole apples and the slice of an apple. The small description underneath the Granny Smith apples has a formal, yet demanding tone that provides information about the product. In the fine print, it has some details on how their company is “one of the best. “Then below the small caption is a large, bold black logo followed by the contact information of the company all directed towards drivers. “An Apple a Day” is trying to connect with middle-class drivers looking for better quality insurance for an inexpensive price.

Countless lives locked away in cages and forgotten about have overwhelmed our society, it has left blood stains on our history as a species and if history has taught us anything, it’s that we have a choice to change our ways of adjusting to situations. A war which was fought in pursuit of ending such criminal means, yet we as human beings do little to nothing to end the horrific crimes of animal deaths in shelters. It is no secret that this world has become infused with problems that have extended from one side of the globe to the other. Amongst these problems lies a terrible truth: nearly every year, sums of almost eight million cats and dogs have been placed in shelters around the world. Out of these vast numbers, half will be

This advertisement for Mr. Cleans cleaning products is presented on a blue background on one whole page. The whole right side of the page is taken up by the dashing, clean-cut Mr. Clean himself. More towards the middle is an outline of a house with Mr. Clean’s products being used to clean up ordinary everyday messes. The most conspicuous part of this ad, however, would be the fact that every mess in the house is being cleaned up by a woman’s hand, while the product is presented by a man. Mr. Clean’s ad presents both an appeal and at the same time a stereotype towards and against women. This advertisement is suggesting that women are supposed to like muscular, hygienic men and are supposed to clean messes in their free time. The claim to a stereotype is suggested by the woman’s hand

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical