Rhetorical Analysis Of An Advertisement

Print advertisement is the use of curious looking visuals that are used to try and sell the products to the intended audience. The image is used to grab the attention of the audience. The picture that is used must look impressive enough to keep the readers attention.

Budweiser is one of the best-known brands of beer in America. Their ads and commercials have always been known for being humorous and entertaining. Millions of people look forward to seeing the Super Bowl half-time commercials mostly because of Budweiser’s notorious commercials. Budweiser takes advantage of its reputation and makes commercials that are witty and fun for people to watch. They incorporate humor and a certain kind of sex appeal into their ads to sell their beer to men and send the message that there is nothing more pleasing in life than drinking Budweiser.

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

The final and the strongest appeal in the advertisement is pathos, the appeal to emotions. Throughout the ad sick children are being shown and getting treated by a doctor or nurse. Showing the family and children laying down on beds who are being diagnosed for cancer. By showing these images the audience feels a sense of loss, fear, pain and grief, even though they do not personally know the children. Also, by not helping these children the audience might feel

The Charity: Water Campaign, the creators of this ad, utilize the three rhetorical appeals to promote donations for clean water. Pathos is the first rhetorical appeal the audience will see in the "Charity Water: Imagine" ad. Pathos is used to appeal to readers', or in this case viewers', emotions. There are many emotions the creators of this ad could manipulate but the main two seen here are compassion and fear.

Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products

The Ad "LICRA Babies Challenge Racism" depicts different ethnicities of children and their assumed stereotypical outlook on life. They use different races of children to show how society, and perhaps even the certain races themselves, views their outlook on life and the slim life options of what their future careers may be. They line up the babies in basic hospital bassinets, basic hospital blankets, and basic hospital toys; the only differences are the babies race and the little outfits they are in. They are calling to attention the point that skin color should not dictate a career or any other aspect of a child's future.

The ad shows her devoting many hours toward her goal, and missing out on family moments. She is missing out on her children playing, burning dinner, and studying in the late hours after her children are asleep. She is sacrificing her present time with her children to make a better future for them. Small children do not understand why this is important. The only thing they know is that mom is absent. Nevertheless, pushing herself towards her goal, she makes it to graduation and is shown working as a successful woman. At her desk of her new job, she traces over the “IT” on the “We Can Do It” poster as a rite of passage and completion of her goal. The ad’s purpose is to gain its target audience to enroll in classes. Its target audience are parents of small children and people who are stuck in a job that is advancing above manual laborers. It instills fear on those most vulnerable, claiming that getting an education is the most attractive approach in this circumstance.

An old saying that comes into play when just glancing at this advertisement, “An apple a day keeps the doctor away.” is an old saying pediatricians would say to their miniature patients. Who would know this could grab attention of people just watching TV? “An Apple a Day” illustrates four Granny Smith apples on one side of the ad while a slice of a Granny Smith apple sits on the other side of the ad. The product the advertiser is selling has more to offer than the other companies which, is shown by the whole apples and the slice of an apple. The small description underneath the Granny Smith apples has a formal, yet demanding tone that provides information about the product. In the fine print, it has some details on how their company is “one of the best. “Then below the small caption is a large, bold black logo followed by the contact information of the company all directed towards drivers. “An Apple a Day” is trying to connect with middle-class drivers looking for better quality insurance for an inexpensive price.

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

These ads reflect a culture of discrimination and blatant bigotry. The blatantness of racism in the 19th century is one of the major differences between then and modern day but in reality some of the ads and media we have today are not too far off albeit more subtle than these ad we’ve viewed. Our media still ha an emphasis on whiteness and portrays people of color in developing countries in a “primitive” way. An example of this is the American Medias portrayal of Africa as a sort of epitome of poverty and complete ignorance to the varying cultures and economies of the different countries within Africa. We gentrify neighborhoods that are predominantly occupied by people of color in an effort to “clean them up” which was in a way the same goal as the colonizers of the 19th century. Though we have clearly progressed from the racist culture of the 19th century we still have a long way to

Georgia Dudman “teen pregnancy” advertisement describes his visual text by using a picture of a small mixed baby boy, who is crying to an audience. This image is bias and disturbing. The photo is saying that if you were born by a teen mother, you will become a failure in life also, they say teen girls are at fault but what about the fathers of those children. Shouldn’t they also be blame? Dudman advertisement includes a visual and textual element that are pieced together. To inform the masses about the negatives of teen pregnancy. In the advertisement, he uses a picture of a baby crying with caption text. That says teen pregnancy can affect children by making the possibility of graduating twice as hard then moms who are twenty-two. At the bottom of the image there’s a text saying not now. Which has multiple meaning about teen sex and pregnancy. Children in the United States are getting born because of teens having unprotected sex. This has led children to have bad lives and a slight chance of graduating and going to college. In the Advertisement there is a baby crying this make the baby looks sad. The main reason for this is because in the Picture it say “KIDS OF TEEN MOMS ARE TWICE AS LIKELY NOT TO GRADUATE THAN THOSE WHOSE MOMS WERE OVER AGE 22”. Does his parents regret having unprotected sex? What effects would being a child of the parents bring? Is there a chance of him going to college? (The words “I’m twice as likely not to

The target audience for this advertisement is parents. It appeals to parents by using the image of a sweet little girl with a broken arm. It also has the words “Your Child” in a slightly bigger font than in the previous line of text, to draw parents into thinking about their child specifically instead of thinking about a child in general. This is how the ad uses pathos to elicit an emotional response from parents in particular, as opposed to a person without children. The thought of a person’s own child becoming addicted to heroin is concerning

if you want to make a change, guess what, together as nation of the poor, we are the wealthy and we have control. I don’t interpret these pictures as objectifying because I don’t see the subjects in the pictures solely as objects, even though that is what they are in the picture. They also tempt men who are in relationships with good women. save your money, make it work for you, change the image that we have moulded for ourselves. In a new video released this month, the campaign spotlights some of these ads, with women sarcastically confronting the images for their harmful depictions.