Rhetorical Analysis Of Anti Smoking

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

One of the ways that photography limits our understanding of the world is through the manipulation of images to trick us. In cigarette advertisements, the picture of the cigarettes is edited with vibrant colors and little details to the point that it starts to persuade the viewer to think that smoking is good. This is how companies manipulate their images to fool us. Others claim that it does not matter because the point that the advertisement is trying to make is that cigarettes are harmful, but this does not go through the viewers heads because

This anti-smoking video begins by showing adult smokers on the street who become very confused when small children come up to them asking for a lighter. Through the use of ethos, pathos and logos, the story display’s a very powerful message to it’s audience. By using these three rhetorical situations, the writer illustrates an important story to persuade the audience not to smoke cigarettes.

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

The ad uses pathos, a rhetoric strategy to target the emotions of its viewers, by using a smoking toddler as the focus of it. Seeing a young child smoking a cigar will draw the attention of viewers of any age, gender, or race. The image will cause its audience to investigate the purpose of the ad. It makes people feel sorrow for the young, innocent child that doesn’t know what he is doing, and to feel disgust for his parents for their irresponsibility. Like most of their ads, PETA caused a lot of controversy with this image. Not only did people feel sad for the child but they were outraged at the ridiculous image. Now that PETA has their attention, they will investigate the purpose of the image. Its purpose could be of many things including: secondhand smoke, insufficient parenting, or cancer. When looking closer, they realize that the ad is meant to stop them and their children from eating animals by claiming that it results in the same physical diseases as smoking does. What they don’t realize is that using such outrageous content is how PETA gets their message across; The more controversial, the more people will talk about it and the more light that gets shed on the purpose of their organization.

The message quickly lets the viewer know that their habit cost more than just a few dollars and their personal health. It can also affect the health of people who have never smoked. This lack of empathy can stem, not from malice, but from

The woman clerk tells her that she needs to give more. The advertisement shows the consequences of smoking because the young woman must give part of her skin in order to pay for the rest of the cigarettes. This advertisement was produced by the Centers for Disease Control and Prevention whom is known for promoting anti-smoking. In this advertisement the CDC shows smokers the consequences of smoking through the visual effects. This is very effective because the advertisements show the three rhetorical appeals.

This is an anti-smoking advertisement geared towards parents of young children. The advertisement is overall plain and simple; it gets straight to the point when you look at it and utilizes a dark theme. This anti-smoking advertisement is trying to evoke a sense of “parental guilt” into parents who smoke. The way the advertisement is able to do this is through the use of an optical illusion, use of text and the use of negative space.

Below the cake there is white bold capitalized letters saying “Smoking causes premature aging” which explains what may have happened to the lady. Then in bottom right corner there is a blue box advertising the product, in the box there are some words reading “Helps you stop smoking”. The target audience of this advertisement are any individuals 18 and above years of age of any gender who smoke, but more specifically the ad is geared towards women that smoke because they showed a woman who is 42 but looks like she is 70. In today’s age many women want to retain their beauty for as long as they can. The author chose this picture specifically for his ad because it illustrates what people today don’t want and that is that they don’t want to grow older faster. The author’s purpose of the ad is to persuade anyone who sees the ad to quit smoking and warn people about the dangers of smoking. The author shows their product alongside the picture because they want the audience to quit and think that only their product can help them quit. Aside from the clear picture that we can see from the ad if you think rhetorically you can see that the author is using ethos, pathos to subliminally persuade you to follow the

Starting off we see emphasis on a marred woman holding a cigarette, along with the alarming text “Warning” at the top of the ad. “When you smoke it shows” is also clear, due to the large text that was used to display it. Placement of such content like this incites the reader to infer that the propaganda is trying to recommend you to not yield to cigarettes. Smoke is repeated throughout the ad many times to keep reminding the audience that’s related

Logos is used because it blatantly points out that smoking is bad for people’s health. In many areas of the world, this is general knowledge. Smoking is generally seen as being very damaging to the body and having a negative view towards it, unlike past decades were smoking was accepted and even encouraged.

Smoking can be considered in many different lights, one of those are in the light of the Health Belief Model (Milyavskaya 2017). This theory of behaviour can be used to explain the reason people do things, even if they know it to be unhealthy. In respect to the health ad in question, using fear, they can ensure that the population understands that everyone is susceptible, it is a serious health concern, the benefits of quitting, and giving them a call to action. These ideas able to give them more reason to overcome the barriers than to continue smoking. To explain, the ad itself is a cigarette carton, and on that carton, it says 1-800 Leave a Gaping Hole in Your Family’s Heart or QUIT-NOW. The message is simple, as the given channel

During the youth ages 12-17, the use of tobacco is consistently established and started. Adolescents who are open to cigarettes attempt to try it and many who try a cigarette move to addictive, regular use. Likewise, the powerful imagery presented in this ad gives the audience a sense of relation

If you have seen antismoking commercials you have probably noticed that they often used former smokers to make the point that smoking isn’t good for you. Many of the antismoking ads we see on television involve former smokers who are enduring the consequences of smoking. Although they are not celebrities, they are living proof of the types of consequences that come from smoking. They are not experts or rich. They are former smokers. Using real people, with their real stories, builds credibility.

One argument for the ban on tobacco advertising is the need to protect public health. According to the WHO statistics, tobacco related deaths rose to 4.023 million in 1998 across the globe. And the main concern lies upon children and youngsters who used to be smokers. Children are attracted to try to smoke cigarette by seductive animated brands of product’s cover.