Rhetorical Analysis Of Budweiser's Use Of Drunk Driving

Anti-drunk driving campaigns are designed to encourage people to reconsider their decision to drink and drive. Although driving while intoxicated campaigns are straightforward, strategies that will effectively accomplish the objective is much more difficult to pinpoint. Many campaigns use fear tactics; however, researchers find that using this method is mixed.

Imagine the idea of a college student driving back to her dorm from the grocery store. She waits patiently for the light to turn green as she sings to her favorite song on the radio. Finally, its time for her to go and she accelerates through the intersection. Little did she know a man that had too many drinks would come flying through the red light. The last thing she saw was the headlights of his car. Drunk driving is a heartbreaking occurrence. Every day drunk drivers are imprisoned, either for traffic violations, dangerous driving, or accidents. People that make the mistake of drinking and driving not only put themselves in danger; they put all of the other people on the roads in danger. Innocent lives may be lost because of another’s

• The awareness of alcohol consumption can be harmful to personal healthiness and society (drunk-driving, violation etc.) may have unfavourable effects on beer companies.

Advertisements posted on the website facesofdrunkdriving.com share multiple stories of people who were unexpectedly struck by drunk drivers. There was one story in particular that stood out to me more than the others and that was Jacqueline Saburido’s. This advertisement makes a powerful statement about how drunk driving can not only kill someone, but can also scar someone for life. The goal of the organization that posted this advertisement is to never drink and drive. It is not worth risking your life, someone else’s life, or putting anyone at risk of lifelong hardships and injuries. They present

How much longer will we be forced to endure the pain and atrocities due to the carelessness of drunk driving? Drunk driving has been a problem in the United States since the introduction of automobiles; however, it did not become an important social issue until the 1980’s. At that time the political atmosphere defined crime in terms of personal choice and individual responsibility. Drunk driving was defined as a problem located within individuals. Drunk driving is illegal in every state. It is not only illegal, but unsafe to operate an automobile if you are under the influence of alcohol.

For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, “Lost Dog.” This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home. There is no dialogue in this commercial aside from the music in the background, but the advertisement shows the distress of the owner through facial expressions and scenes where he puts

Ethos can allow the viewers to see the credibility or reliability of the commercial. In this commercial, the use of the golden retriever dog works as a way to build credibility. The dog works as a way to build credibility because it symbolizes a man’s best friend. Although there is no spoken language in this commercial, the dog is used as the spokesperson to make the audience feel inclined to trust and believe what is being presented to them. Most people know that dogs are quite loyal and protect their owners, so having the dog in this commercial inclines people to believe that what is being show to them is possible. Having the dog as the main character in this commercial establishes common ground with the audience. Everyone that watches this commercial will have different perspectives, but Budweiser uses this dog to find a common point that attracts the

In the instance of drunk driving, the actions of the drunk driver are related to the safety of the drivers within their proximity and therefore affects not only the driver but others as well. Our previous moral experiences allow us to determine what the intentions of the drunk driver might be. Some drivers may choose to drive under the influence of alcohol because they have had an emergency that requires them to be at a certain place and they do not have the means to reach to their destination except for driving themselves. In this case, the context becomes complicated and intricate. However, if the driver is risking his own and other drivers’ safety, it becomes clear that their intentions are based on nonchalance and disregard for others.

Budweiser Beer’s famous TV advertisement, “Friends Are Waiting,” was one of the most popular ads to air during Super Bowl 2014. The advertisement has helped encourage people to drink responsibly by taking into consideration friends and family members that could be affected should they choose to drive drunk. Budweiser has pulled on the heartstrings of many through the bond of love and friendship between a man and his dog. The company uses strong emotions to lure in its viewers but, it ultimately lacks in effective credibility and facts.

This experimental study is being done to better understand the effectiveness of anti-drinking and driving advertisements on university-aged students. “Motor vehicle crashes are the leading cause of death among 16 to 25 year olds, and alcohol and/or drugs are a factor in 55% of those crashes” (Madd, 2013). Increasing the effectiveness of anti-drinking and driving advertisements could be a solution to this critically high mortality rate in young people. The main purpose of this study is to better understand the effect of positive and negative anti-drinking and driving advertisements within different settings and different amounts of times.

In Bud Light’s advertisement for Bud Light Lime-a lime flavored beer-they use persuasive techniques by depicting a giant beer bottle on a sunny island and attractive females around it with the slogan, “Dive into some lime and you’ll have a good time,” in order to get people to purchase their product. The three main persuasive techniques are called: logos, pathos, and ethos. Logos is an appeal to logic as a method of persuasion by reason, while pathos is an appeal to emotion in order to persuade. Lastly, ethos is persuasion by way of ethics and presentation of character. The advertisement for Bud Light Lime includes two of the previously mentioned techniques.

In 2013, 10,076 people were killed in drunk driving incidents. Out of those people, 65% (6,515) were drivers, 27% (2,724) were passengers, and 8% (837) were non-passengers (“Drunk Driving Statistics”). Over half of those fatalities (67.1%) involved blood alcohol levels over .15% (“Drunk Driving Statistics”). The legal blood-alcohol content is .08%. Drunk driving caused 31% of deaths in car crashes in 2013 (“Drunk Driving Statistics”). In 2012, 402 people were killed by alcohol impairment in North Carolina (“Drunk Driving Statistics”). These numbers, though they seem astonishing, have been cut in half since 1991 (“Drunk Driving Statistics”). Even though the number of fatalities has been lowered, that number is not low enough. Most drunk drivers are repeat offenders. Lives are being taken because of the careless attitude of the drunk drivers. Drunk driving is selfish; those who commit this crime do not think about the extreme consequences of their actions. In North America it is estimated that 1-5 drivers has been drinking and 1 in 10 is legally impaired on any Friday or Saturday night (Root). Many groups, including MADD (Mothers Against Drunk Driving), are fighting to stop drunk driving. Unfortunately, drunk driving cannot be stopped. People will always commit this heinous crime. The numbers may go down, but unfortunately there will always be a number. The only way to continually decrease the amount of lives lost is to increase punishments for drunk driving.

Drunk driving is an epidemic that continues to have severe and life threatening consequences for those involved, if we simply take a few steps against drunk driving we can help decrease this epidemic.

Approximately one million people are injured in alcohol-related traffic crashes every year and young people, ages 16 to 24 are involved in 28% of those alcohol-related driving accidents, although they make up only 14% of the U.S. population. On any given weekend evening, one in 10 drivers on America's roads has been drinking and according to the latest statistics, in a family of five the prospect of you or someone in your family being involved in an alcohol-related motor vehicle accident in their lifetime, is an astounding 200 percent. That's a lot of tragic, meaningless deaths that could actually have been avoided.

“Have one drink for the road” was, until recently, a commonly used phrase in American culture. It has only been within the past 20 years that as a nation, we have begun to recognize the dangers associated with drunk driving (Sutton 463). According to the National Highway Traffic Safety Administration, this year 519,000 people, or one person per minute, will be injured in alcohol-related accidents. 10,839 people will die in drunk-driving crashes this year – that is one death every 50 minutes. The heartbreaking part is, every injury and lost life due to driving after drinking can be prevented. Drinking while driving “accidents” are not merely “accidents.” Getting in a vehicle after consuming alcohol, which severely affects the function of