Rhetorical Analysis Of Consumerism In The Brave New World

Brave New World by Aldous Huxley depicts a future world that has mechanized and removed all sense of life to being human. In this world, people work for the common good of the community and are conditioned to dislike what, today, we would consider common and healthy relationships with people and environments. The story follows a man, John, not born into the culture and his struggle with the unfamiliarity with the “Brave New World”. Published in 1932, Brave New World often leaves roots back to the world Aldous was in when he was writing the novel. I believe the genius of Huxley’s writing was his ability to effectively select the traits of 1930’s society that would later become a staple for Americanism in the coming century and, in time, allowing for a relatable story to the modern day while giving us warning to the future.

Producers are always looking for a new way to make money. They research ways to produce their merchandise more cheaply. “...‘appliances’ designed to wear out quickly and be thrown away.” (Berry) If people were more concerned with function and not money then America would have a lot less waste and Americans would waste a lot less money. Producers also research new products they can make money from. “Consumer wants can have bizarre, frivolous or even immoral origins, and an admirable case can still be made for a society that seeks to satisfy them.” (Gailbraith). Producers encourage and scheme ways to get you to buy their product. Producers know that the economy controls everything.

Adolf Hitler once said, “The best way to take control over a people and control them utterly is to take a little of their freedom at a time…until past the point at which these changes cannot be reversed.” The motif of governmental control manipulates the individuals in Brave New World by Aldous Huxley. Society within Brave New World is conditioned to follow specific guidelines and to possess the same beliefs. The bureaucracy dominates the population of the New World socially, mentally, and physically. The motif of executive authority and domination assists in establishing characters, mood and atmosphere, and the additional theme of using technology to manipulate characters.

In the novel Brave New World, Aldous Huxley creates a scenario where the government has control over the people and their ideas. Throughout the novel, we are shown the different methods and techniques the leaders utilize to control the lives of the people. After reading the story, we can point out similarities of government control from our world and the book. Huxley has a message for us about government power and what it could do to us.

In both the World State, and our own society, our economy relies on consumerism. In Brave New World, the inhabitants are conditions as infants to like and buy products that allow the economy to flourish. In Chapter 3 of Brave New World, “the nurseries, the Elementary Class Consciousness lesson was over, the voices were adapting future demand to future industrial supply. I do love flying," they whispered, "I do love flying, I do love having new clothes, I do love…” (Huxley) The lesson taught in elementary class consciousness conditioned the children to enjoy and consume products that will be beneficial to the community. Like our society, the World State needs the people to consume as much as they possibly can so that there will be plenty of jobs for everyone. While we are not conditioned to adapt to the future demand of things, we want and desire material

Aldous Huxley’s repeated phrase and title “Brave New World” represents the climax of an unprincipled society in which technological advances changes the lives of many.

In Brave New World Aldous Huxley, creates a dystopian society which is scientifically advance in order to make life orderly, easy, and free of trouble. This society is controlled by a World State who is not question. In this world life is manufactured and everyone is created with a purpose, never having the choice of free will. Huxley use of irony and tone bewilders readers by creating a world with puritanical social norms, which lacks love, privacy and were a false sense of happiness is instituted, making life meaningless and controlled.

In Aldous Huxley’s Brave New World, human beings have been engineered and conditioned to have detailed traits and castes in society; however, the birthing methods of the world state seem virtually full proof, some characters in the novel deviate from this standard. Bernard Marx and Helmholtz Watson both alpha plus males; share a dislike for the world state. Bernard abhors it because of his physical defect, Helmholtz because of his psychological surplus.

Throughout the novel brave new world consumption plays a vital role in their economic and political system. However the role consumption plays in the world state isn’t much different from the role consumption plays in our society. People may be encouraged to buy things in a different manner, but both systems end with the same product.

In his novel Brave New World, Aldous Huxley confronts the way in which mass production and capitalism serve to disempower the individual by cementing a self-reinforcing system of consumption and production wherein the individual is reduced to his or her utilitarian function. Although the novel touches on a number of ways in which the individual is disempowered and commodified in contemporary society, from pacifying drugs to an overreliance on technology, Huxley's critique of capitalism remains the most prominent, if only because the novel includes explicit references to the father of modern capitalist production, Henry Ford. Huxley's critique of capitalism becomes most apparent in the third chapter of the novel, when the tour group is taken over by Mustapha Mond, "his fordship" and the Resident Controller for Western Europe. Examining Mond's discussion of the time before the institution of the World State, Huxley's creative demonstration of capitalist reduction, and the function of the individual within capitalist society reveals the ways in which the novel seeks to highlight the dangers of unrestrained capitalist and the consumer culture is perpetuates.

Imagine a society in which its citizens have forfeited all personal liberties for government protection and stability; Aldous Huxley’s Brave New World, explores a civilization in which this hypothetical has become reality. The inevitable trade-off of citizens’ freedoms for government protection traditionally follows periods of war and terror. The voluntary degradation of the citizens’ rights begins with small, benign steps to full, totalitarian control. Major methods for government control and censorship are political, religious, economic, and moral avenues. Huxley’s Brave New World provides a prophetic glimpse of government censorship and control through technology; the citizens of the World State mimic those of the real world by trading

Brave New World, acknowledges government control which results in the failure of a society. It is a world created where everything is under control, being observed, and synthetic. The society was manufactured in a test tube therefore, it was factory made. The people were born and developed in the test tubes, so their human nature became adapted so an individual cannot identify or approach it. Every little detail of a person's life is prearranged. These people's lives revolve around their community, their existence, and security; never their individual happiness. They are basically living for their society as a whole. This society was designed to be successful but it failed to give people their individuality. The individuals sacrificed

When these and other questions weigh upon his mind he begins to realize that something is fundamentally wrong with the world he is living in. In Brave New World the main character, Bernard, is set apart from society by physical differences, which, in a society of ‘engineered’ people is extremely inhibiting. It is these ‘defects’ which cause him to look for a deeper meaning than the drug induced happiness forced upon him. These characters, although alienated in the novels, are believable and rational. The acts of their questioning in their search for the truth and real emotion persuade the reader to do the same thing. It is in this manner that the utility of these novels becomes apparent; through the demands they make of the reader personally - a superior social commentary, one that demands interaction, is born.

“Aldous Huxley’s ‘Brave New World’ is largely about what we got – a consumerist post God happy land …” This quote from Kyle Smith in his article about Brave New World is an example on how the world is becoming the dystopia that Aldous Huxley created in Brave New World. In Brave New World people are taken away from reality by a drug called soma, the belief in Henry Ford as a God instead of a person, the technological control from birth that changes what a person wants to something that the government wants the citizen to know, the fear or an all powering state, and the alienation of people forced into a society they don’t want to be in or are not wanted in.

The formative years of the 1900’s, suffered from communism, fascism, and capitalism. The author of the Brave New World, Mr. Aldous Huxley lived in a social order in which he had been exposed to all three of these systems. In the society of the Brave New World, which is set 600 years into the future, individuality is not condoned and the special motto “Community, Identity, Stability” frames the structure of the Totalitarian Government.