Rhetorical Analysis Of Enter Post's Alpha-Bits Cereal Commercials

No matter where children are or what they are doing they’ll always find some sort of advertisements. It can be when their casually watching television, reading a magazine or just playing games on their computer. Advertisements are different forms of communication whose purpose is to make their product known to the public. Marketers aren’t partial to certain people; they target anyone and every age group, but recently there has been an upsurge of advertisements aimed towards children. In Eric Schlosser’s article, Kid Kustomers, he demonstrates how child advertising has boomed by the tactics marketers use to get children to want and demand certain companies’ products.

Every parent's biggest fear is losing their child, and Nationwide knows that. The well known car insurance company aired their annual super bowl commercial that left viewers feeling scared for their children. Nationwide uses a scare tactic to leave its viewers feeling as if they don’t have this car insurance their children will die.

In 2006, Kellogg’s launches Special K forest berries and Special K honey almond. A year later, Special K Advantage (fibre) appears in Australia. The last flavor is Special K chocolatey flakes, launched in 2009. The packaging has barely changed since its creation: white background, to represent the purity of the product, and the milk, the big symbol in the middle for the product identity, and some flakes on the right side, for the product representation. There has been an evolution of the nutritional information: now the main compositions are on the front side of the package (sugar, fat, calories). It is part of the strategy to position the product as a partner in weight loss. Te product is considered as a good quality, thanks to its characteristics (benefits for the consumer), and the “Our guarantee to you”, a little section on the left side of the box, explaining that Kellogg has a quality system that assures the highest quality standards to deliver the best product to the consumer. The target of Special K is women, from 20 to 40 years old. Women who try to look and feel good, who are working or raising their children, who want to conciliate their activities with their femininity. Women are represented next to the mention “99% fat free”, and on the back side of the box. Usually they are slim, active and happy. The strategy of Special K is to accompany women all day long, with different products, and to propose them to eat cereals not only for

The audience feels emotional triggers when viewing the commercial due to the continuous use of humor, compassion, and amusement. The initial way they pull at your emotions is through tenderness and innocence. The commercial uses a curious little girl with an adorable voice and her concern for her father's well-being, causing a heart-warming sensation within the audience. Also, the commercial consist of a humorous story of the oblivious little girl pouring the cereal on her dad’s chest while he was sleeping because she was told Cheerios are good for the heart. In turn, audience feels light-hearted, relaxed, and amused because of the cute little girl’s compassion for her father. Furthermore, the commercial uses a bright yellow for the color of the cereal box intended to generate happiness, joy, warmth, and affection. Overall, the emotional appeal within the commercial adds the most allure.

The purpose of the cereal box lesson is for us to see how advertise work and how it’s made the effort on our lives. We believe in ads and buy almost everything that seem benefits to our live. Cereal box has so many things that can determine our health. Each cereal targeted on different consumer such as gender, age range, economic background, social background, group membership, and etc… If I were an entrepreneur selling products for women, my goal is to produce an attractive packaging for my promotional tool. Can a real gentleman eat Honey Comb’s and he doesn’t like concert or teenage

An excellent example of this is a Frosted Mini-Wheats television commercial aired in both 2008 and 2009. Frosted Mini-Wheats is a Kellogg’s-brand frosted wheat cereal. As found on the webpage, the nutritional value states that there are eight layers of whole grains, that are rich in fiber and iron (Mini Wheats Nutritional Info, 2016). Furthermore, during the commercial, the cereal claims that, “A clinical study showed kids who had a filling breakfast of Frosted Mini-Wheats cereal improved their attentiveness by nearly twenty-percent” (Munck, 2010). From this, both parents and children will understand that this wonderful cereal will enhance their ability to memorize things and pay attention. The commercial provided the idea that this specific cereal would be better, and more beneficial than any other cereal they may purchase.

Every parent's biggest fear is losing their child, and Nationwide knows that. The popular car insurance company aired their annual super bowl commercial that left viewers feeling as if they had lost a child as well. Nationwide puts in place a scare tactic to leave its viewers fearing that if they don’t purchase this car insurance their children will die too. Advertisers in general use manipulating tactics such as fear, to scare certain groups into buying their products.

My mom is the biggest supporter that I have, and Procter and Gamble (P&G) demonstrates this perfectly in their commercial. This commercial was featured during the 2016 Rio Olympics for a universal audience to see. Procter and Gamble put together a tear-jerking, heart warming, incredibly relatable commercial to promote their products and what they stand for as a company. They appeal to everyone who had a mom who supported them in some way and especially target moms who care for their children and want what is best for them. The usage of ethos, logos, pathos, and kairos play a very important role in ensuring their commercial is effective. Rhetorical fallacies are also important to P&G for making a persuasive and effective argument, although that argument may be false. The usage of

In the past years advertising through media has significantly impacted the marketing industry. Industries have successfully accomplished impacting children through media by simply incorporating the four p’s of marketing, product, place, promotion, and price according to The American Marketing Association (EBSCO1). Nevertheless, companies thoroughly research information to learn what comes across as appealing to children. For example, companies advertising media incorporated attention grabbers including flashing banner ads, contests, sweepstakes, google sponsored links that matches the individual’s search history, tv commercials, are sneakily capturing the youth’s attention (Media). Cartoon network and Nickelodeon devote all their time entertaining and

The time period of this commercial was set in the mid 1800’s; when Adolphus Busch was a German immigrant who came to America in the mid 1800’s. Adolphus came to America to sell his kind of beer. The culture in the Budweiser Commercial was to show how Americans did not want to give their jobs to the new immigrants. The audience for this commercial was mainly targeted to blue collar workers or people who were working class in factories. The purpose of the commercial was to not give up on the American dream. Mr. Busch wants to sell beer in the Budweiser commercial demonstrates its mainly targeting men.

It too, has a patriotic look to it with the reds, whites, and blues which is an engaging look for audience members to notice their cereal box. The women notice the U.S.A. colors which again is an attractive look for most people because it is our country's colors. However, once the women are already attracted to the colorful box as a whole, that is when they begin to notice the separation of colors with specific health facts that draw them in even more. Special K has a light and subtle color along the whole box with “red berries” written in darker red, “fiber” highlighted in green, and “taste” highlighted in blue. If a woman is trying to lose weight, all the seperate colorful health facts is what will draw her into purchasing the cereal because they instantly want the gratification of knowing they are making a healthy choice like the advertisement tells them they are. They all draw effect on the important health benefits in hope to result in customers choosing Special K as their “healthy and tasty

According to iSpot, the advertisement is commonly shown during television shows that you would expect to be shows that parents or families watch together, such as Modern Family, Roseanne, and news programs (“General Mills TV Spot”). The company shows the ad at this time because they know that it will be one of the most common times for parents to be watching television. The audience is pulled in by witty remarks from the children right away, and when parents realize how the company has recently made changes to their products that make them safer for their children to eat, they will be more likely to want to purchase General Mills for their families. The parents are targeted directly when the advertisement appeals to the real humor of the real children, making the advertisement relatable to the families watching. General Mills most likely chose families as their target audience due to the fact that they are reintroducing their brand to fit in with the health fads of the now.

The intended purpose of this commercial advertisement is to try and encourage the audience to drink the product Diet Coke. Connecting, a readily available soda beverage to a popular, well- known singer is a powerful tool used by Coca-Cola. The advertisement persuades the audience to drink diet coke by including kittens and Taylor Swift, both objects that a large population finds appealing. Not only does the advertisement attract new customers, but it encourages

In the article “Can Cinderella and Elsa convince kids to eat vegetables?”by Abha Bhattarai, the author discusses how Disney and other food companies are hoping to influence the way families around the world eat. Disney and other companies have designed ways to encourage families with children to change their eating habits. These companies’ strategies are to put characters who will appeal to children on food items and will cause parents to buy the product.

Beginning in 1923, Kellogg’s, a cereal company, located in Battle Creek, Michigan, created PEP, a whole wheat cereal. Significantly, Pep cereal became the first cereal to be fortified with vitamins B and D, in the 1930s. As a result, it began the cereal industry’s food fortification or adding of minerals and vitamins to enhance the nutritional value. Numerous advertising-supported brands and helped to increase the popularity of the product to the public. The company focused extensively on advertising and sponsoring in order to continue to sell their unique product until it was discontinued in the late 1970s.