How To Use Pathos, Persuasion Of Green Arrow And The Flash

The purpose of this paper is to discuss the methods of persuasion that are used in this commercial, and how the use of ethos, pathos, and logos has made the commercial from ASPCA persuasive and successful.

Television advertisements have been a part of pop culture for years, these quick minute long clips gain the popularity of its viewers through humor, shock, or simply good salesmanship. The ShamWow infomercial has become one the most well known television ads in America. Its popularity came from its snappy dialogue, believable offer, and enthusiastic spokesman. But what made this infomercial so successful? Today I will be analyzing how the ineffective use of the appeals of ethos and kairos, and the highly effective appeal of logos and pathos effect the audience in the ShamWow commercial.

The Civil War was one of the most pivotal moments of American history. On a large scale, the Union army fought to reunite themselves with the Confederacy. On a smaller scale, at the beginning of the war, African Americans saw this as a possible way to permanently escape bondage. The abolition movement eventually pushed to the forefront of the Union agenda with the emancipation proclamation of 1863, as African Americans were at long last beginning to get their rights. One abolitionist, Alfred M. Green, called his fellow African Americans to action at the start of the war. Green persuades his fellow African Americans to join the Union forces by reflecting on how strong they are as a group, and inspiring hope.

Logos, ethos, and pathos are essential components used in advertising. By learning to recognize logos, ethos, and pathos in advertising, we are able to understand the message and what is being portrayed. (Albert et al, 2014), suggested that Aristotle postulated that a speaker’s ability to effectively convince an audience is constructed on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. These appeals together form what Aristotle calls a rhetorical triangle.

In 1861, a Northern African American Alfred Green uses a speech about the discrimination against African Americans in the Union to persuade his fellow Northern African Americans to join the Union forces. Through ideals of fighting for the future and religion, Green persuades African Americans to join the Union army.

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

In Neil Postman’s novel, Amusing Ourselves to Death, he argues that rationality in America has become dictated by television. Through the use of ethos, pathos, and logos, Postman demonstrates that his claim is valid and reliable. These are three forms of persuasion that are used to influence others to agree with a particular point of view. Ethos, or ethical appeal, is used to build an author’s image. Ethos establishes a sense of credibility and good character for the author (Henning). Pathos, or emotional appeal, involves engaging “an audience's sense of identity, their self-interest, their emotions” (Henning). If done correctly, the power of emotions can allow the reader to be swayed to agree with the author. Logos, or logical appeal,

Slavery has had its roots deep in the soil that is our American history, dating back to the 1600s in America. After fighting the revolutionary war and obtaining independence from Great Britain, America would soon face another nemesis- The Confederate forces. The Confederate forces or the Confederacy is the name given to the slave-holding states of America which were prominent in the 1800s amid the Civil War era. It started when southern states, in favor of slave labor, seceded from the Union after the election of a more liberal present, Abraham Lincoln who aimed for the abolition of slavery. This marked the beginning of the civil war that lasted approximately fourteen bloody years. For long, African Americans were not allowed to fight alongside their fellow white citizens due to a prejudice climate. In an attempt to recruit African Americans to join the Union Army, Alfred M. Green an African American man himself, used emotional appeal, historical context, and ethical appeal during his speech to create a convincing, and persuasive argument for a better future.

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

Over the last few years public school systems have been slowly decreasing in their effectiveness, causing there to be many students, especially those whose families are struggling financially, to be left behind; while others, who have the ability to enter charter schools, are receiving a better education and are succeeding. The documentary Waiting for Superman, directed by David Guggenheim, is focused on this disheartening truth about the American Education System. Through the use of rhetorical strategies such as pathos, logos, and music, it attracts the audience to the plot and leaves them with an unsettling feeling about schooling that will hopefully cause them to want to take

Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

Among all of the information on the United States education system, one documentary rises to a status above most others: Waiting for Superman. Released in 2010, the documentary is still relevant, and perhaps the most well-known work on the topic of education in the States. Not only does Waiting for Superman provide information and an argument for change, but its renown is proof that Waiting for Superman uses highly effective persuasive techniques and rhetorical strategies to deliver information and to push its argument for change.

Rhetorical Superheroes may be all around the world, but if you take a deeper look at all of them, some might stand out as a little more “super” to you. When I think about Rhetorical Superheroes, there is one off the top of my head that is important to me. His name is Jason Ren and he is currently a student at Harvard University. He was someone who made an impact in the community I group up in through powerful language expressed by his actions volunteering and helping others. I was fortunate enough to know Jason personally as he was a good friend of mine who I played soccer with for many years. We would hang out a lot and have shared many good memories with each other.

“The Dark Knight,” a movie directed and produced by Christopher Nolan, depicts the way a system of justice deals with terrorism. If an archetype is defined as a symbol that exists instinctively in the collective consciousness of the human race, the terrorism in Batman The Dark Knight represents an archetype through the violence, murder of the innocent, mayhem and mass destruction. Governments often lay down laws and procedures for a country to function, and to avoid anarchy. The laws promote wellness, equality, and justice, but sometimes even these entities of justice are forced to break the law for a greater good. In contemporary U.S. history, President Barack Obama, the head of one of the most powerful