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Rhetorical Analysis Of How To Buy Happiness

Decent Essays

Elsa Del Valle
Oscar Gonzalez
ENC1101
25 October 2017
How to Buy Happiness? A Harvard study conducted across 100 countries found that whether rich or poor, people who give to charity are happier. Perceived happiness increases, even more, when we see the impact of our gift has on someone.
--According to Tony Robbins, writer at Robbins Research Organization, Inc.
Michael Norton, the TED Talk speaker, discussed “How to Buy Happiness.” Norton is a professor of business administration at Harvard Business School; he has also studied psychology. Furthermore, Norton did research on whether spending money on oneself or on others can make a person happy. According to him, people who spend money on others are happier than those who spend money on themselves. He wanted to convince his audience that happiness is in sharing or giving to others. First, he gained the attention of his public by starting his speech with humor. Similarly, he has conducted various surveys on how two groups of people, who felt differently, spend money on others like charity or giving gifts from different countries like Uganda and Canada. Although Norton’s attempts at stablishing credibility were somewhat ineffective, his arguments were mostly effect because of his use of logos and pathos.
Norton’s used ethos in his speech but not very effectively. He had a good appearance, he was dressed simple but at the same time he looked formal. Besides this, he gave an enthusiastic and sincere look. His tone of voice throughout his speech was friendly and reality-based and he chose simple vocabulary as well, his body language was clear and bold while interacting with his audience. He looked credible because he provided evidence, but he did not really stablish himself as an expert of happiness; he said that he was in a business school but he does not convince his audience that he is credible in this way.
Michael was successful in convincing his point of view through the use of pathos. His audience was enjoying his speech because of the touch of humor in his talk. He started his speech with rejecting a common belief, this was a bit surprising as well as funny at the same time. He explained that “we see it in religions and self-help books: money can’t buy

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