Rhetorical Analysis Of Lyndon B. Johnson's Daisy Girl Ad

However, between the 1950’s and 1970’s, campaigning was slightly different. Presidential candidates did not have a Twitter account to occupy the news channel it attacked the opposing candidate with subtlety, and in some instances addressed real issues. In other words, the presidential race in the decades of the 50’s, 60’s and 70’s was to some extent cleaner than it is now. As a result, after reviewing different campaign commercials from 1950's one can conclude politics, especially campaigning, by the 1950’s Television ads became its most utilized political weapon.

Most commercials that advertise products often throw them in the viewer’s face. Companies believe that their product is the best and people should buy it because of their many different reasons. Commercials normally share important information about the product; maybe how much it costs, the special features that make it so great, and how someone can get their hands on it. This one is different. The Chevrolet commercial “Maddie” creates positive attitudes and emotional connections to promote its product with a down to earth, heart touching story that audiences can relate to.

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

The advertisement that was chosen for this project covers that of gun issues, especially with the increase of school shootings over the years. Right off the bat with the advertisement come at full force with the message it wants to spread and the change it wants to bring. On the left side there is a young boy holding a Kinder egg; which is banned in the US as a hazardous toy. Whereas on the right there is a small girl who is holding a rifle of sorts. Both children hold a steady and grim gazes as they stare at the viewer; it is meant to be in a way unsettling and putting off because we never want to see children in any sort of harm's way.

In the reading Advertisements R Us, Melissa Rubin expands upon her analysis of Coca-Colas’ 1950 magazine advertisement, and brings many points to light about how the company uses cleverly crafted advertising tactics to appeal to a specific group of Americans. By clearly communicating her evidence to back up the analysis of the advertisement, Ruben composes a thoughtful and persuasive paper. For example, Rubin explains how simple details, such as the use of their slogan on the vending machine pictured which reads “Drink Coca-Cola - Work Refreshed”, and the placement of “Sprite Boy” in the ad, all work together to send a message that makes consumers want to buy their product. Consequently, because of the evidence presented in her writing, Rubin has crafted a paper that I find logical and persuasive.

The filmmakers’ main ideas are that the government misled and lied to the people of the U.S. so that they would believe that the atomic bomb would have no effect on their health and security, that we should question if the government should have lied to the American people, and to make us question whether or not the citizens of the U.S. would continue to be as naive as the people of the 1950’s.

Lyndon B. Johnson orchestrated a strong, strategic speech on the day of March 15,1965. His speech was striving to persuade the nation to pass a bill which would give African- Americans additional rights to vote. Throughout his speech, Lyndon B. Johnson demonstrates all men are equal and should have equal rights through his utilization of repetition, pathos, and rhetorical questions.

Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products

First, the subject of the commercial deduced after watching it is one, which cannot be ignored. Almost everyone was affected by the September 11 attack and paid attention to any opportunity that shows respect for the victims. Secondly, the audience only realized that it was an advertisement at the end of the commercial when the company logo is shown. But more influential is the use of rhetorical appeals.

This ads use of the startling image in contrast to the small words proves highly effective to the reader in swaying their opinion on the issues of war. By using the color scheme they also prove able to get people on there side on a comfort level too. So the startling but yet subtle nature of this ad turned out to be highly effective in making people think more about difficult topics and also convince them to do something about the

The commercial also incorporated a presentation of the country's varying sprawling landscapes and metropolitan areas, along with Americans of different ethnicities, races, and families partaking in real life activities. With these elements: a patriotic song, playing on emotion, and an invocation of profound imagery, we see several of the tactics mentioned in both articles tackled in Coke's commercial. So why did Coca Cola receive such monumental uproar, if it made use of some of the fifteen basic appeals that make ads effective?

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

The young girl, whose hair is in pigtails- which helps illustrate innocence, is looking up into the skies, which are almost heaven-like. She is shown to be a portrayal of the happiness and relief that the Germans are feeling when receiving the support that Douglas Aircraft is providing. The advertisement states that milk is the “New weapon of Democracy”, this helps reinforced the image of fighting the battle without weapons, instead they are fighting it with the dropping of life-giving supplies, for the greater effort of freedom and democracy. The Douglas Aircraft Company tries to soften their image of air-raiding planes by using the slogan ‘Serving Mankind Around the World.’ After World War II, American’s most likely viewed air-raiding planes in a negative way, due to the dropping of the atomic bombs in Japan. This ad helps soften the company’s image and helps dismiss the negative judgments that air-raiding planes may have had.

Mass media plays a great part in our lives. Television, newspapers, magazines surround us everywhere every day of our lives. All of them are stuck with different kinds of ads. But how often do we pay attention to the real sense of those ads and the ways the advertisers try to sell various products to us? We see dissoluteness and challenging behavior every day in life and we got so used to it in, at first sight, such small pieces of film, and apparently of our day routine, as advertisement, that we hardly notice the big picture. For over twenty years, Jean Kilbourne has been writing, lecturing, and making films about how advertising affects women and girls. In her essay, "‘The Two Ways a Woman Can Get Hurt':

Beginning in 1923, Kellogg’s, a cereal company, located in Battle Creek, Michigan, created PEP, a whole wheat cereal. Significantly, Pep cereal became the first cereal to be fortified with vitamins B and D, in the 1930s. As a result, it began the cereal industry’s food fortification or adding of minerals and vitamins to enhance the nutritional value. Numerous advertising-supported brands and helped to increase the popularity of the product to the public. The company focused extensively on advertising and sponsoring in order to continue to sell their unique product until it was discontinued in the late 1970s.