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Rhetorical Analysis Of Monster. Com

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Monster.com is a job seeking website here to make your life easier. As you first glance upon the advertising poster with the ballerina in the peachy pink ballerina costume who almost seems to be enjoying herself appears much too unorthodox; however, the ballerina is the reason the picture is an enigma. She is portrayed amid foosball soccer players this juxtaposition is intentionally done by Monsters.com to convince consumers that they need to find the career that they rightfully belong in. This is an efficient use of Ethos to win people over. Ethos is an appeal to ethics and it also a means of convincing someone that you are credible. The term ethos has its roots in Aristotle’s appeals. Ethos is created when the speaker or writer uses a specific …show more content…

It’s a Greek word meaning logic, reasoning that come from already known principles to prove something is valid. In addition to finding the purpose logos is also important for captivating the audience. This advertisement isn’t for people who have finally found their dream job after so many years or for someone who is looking at retirement after working for so many years. The website is mostly directed towards able working young adults who typically just graduated from an institution whether it is high school or college. The picture is asking you to challenge your environment, asking the questions; are you happy where you are? Are you proficient and efficient where you work? Does your occupation make sense? if your answer is no, to any of these questions, then the advertisement is aimed directly towards you and the way you feel about it. The advertisement is asking, what are your …show more content…

The picture shown of the ballerina shows that, although elegant and graceful, she is no position to play a brute sport like soccer. Anyone looking at the picture would feel some kind of pity for her because she seems like a dandelion in an aggressive environment, she needs to be saved and you feel like you should run in there and tell her to get out of there. In the same way monster.com wants that intention to affect you in your current situation, they want you to feel as if you need to get out of whatever career you’re not suitable for and find the correct occupation using their website. I believe feelings have the strongest effect on reasoning, nothing compares to the emotion a soul is capable of, if your able to pull on an individual’s heart strings then you have successfully effected the

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