Rhetorical Analysis Of People Magazine

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

Do traffic signals make a difference when drivers are conducting their vehicles? In U.K. the roads have less signs and are smaller roads than in the United States. The United States has great amounts of traffic signals and symbols all over the road to make the driver more aware. In the U.K. accidents do occur but not that often has in the United States. In the Unites States every second there is huge amounts of accidents going on over the nation. John Staddon in his magazine article “Distracting Miss Daisy” tries to persuade that traffic control is making traffic more dangerous because we do not pay attention to the road, but to the signals.

The New Yorker is a celebrated magazine that is known for its reporting, essays, and political commentary. Its exemplary status is also attributed to its cartoons and illustrative covers, which are often satirical reinterpretations of current affairs. The demographic of the people who read the New Yorker provides a clue as to the whom the advertisement’s target audience is. They tend to be on the liberal spectrum, mostly college educated people in their early 30s to late 50s.

1a. Know and understand- to perceive as the fact or the truth; to grasp the meaning of an idea

The article titled "The man with the snow job" appears in the Opinion Pages, The New York Times. Author, Gail Collins, opens her article with the question: “Who is to blame for this weather?” which hooks readers’ attention and makes them curious about what they are going to read. In her writing, Collins talks about the current snowstorm in the United States and how it is used for everyone’s advantage. She also points out how government officials such as Arnold Schwarzenegger, Al Gore, George W. Bush, and Barack Obama use the occasion of snowfall for their own purposes. The author borrows images of global warming effects to discuss some controversial problems in the society these days. She applies the following elements to establish the

In this celebrity endorsed PSA by the Candie’s foundation, features a young actress by the name of Bella Thorne, she has been featured on the Disney Channel and Candie’s TV commercial. She is also well known amongst the targeted audience: teen girls. Candie’s is a well-known junior clothing brand exclusively sold by Kohl’s department store. June 2001, Candie’s launched a non-profit foundation called the Candie’s Foundation. It was founded on the mission to educate young teen girls to think about the devastating consequences of teen pregnancy. In this particular PSA it starts out with a powerful message in bold white uppercase letters, “YOU’RE SUPPOSED TO BE CHANGING THE WORLD… NOT CHANGING DIAPERS.” (Candies Foundation n.d.). The advertisement relevant to teen girls because the PSA uses all three appeals (the celebrity endorsement, the impact of the words, and the statistics) and by the teen being exposed to the PSA the girl will think twice before getting pregnant. The purpose of the ad is to educate girl to not get pregnant at such a young age because they have a bright future ahead of them. Whoever created this advertisement used all three types of rhetorical appeal: Ethos, Pathos, and Logos.

Andy Boxall’s hard news article “THE ALL-SCREEN APPLE IPHONE X IS HERE, AND IT’S THE NEW IPHONE YOU’LL WANT” and Ben Lovejoy’s opinion article “The good news and (mostly) bad news on the iPhone X notch [Poll]” both present information on the new iPhone. Both writers inform readers about the new technology, but how they deliver it and the reasons for it are diverse. Boxall focuses on informing the reader of the release of the phone by integrating facts such as when he explains “Apple’s 10th anniversary iPhone is finally here, and it’s called the iPhone X. The Cupertino, California-based company made it official at an event on the Apple Campus in the Steve Jobs Theater.” Contrastingly, Lovejoy’s purpose is to inform the audience by expressing

In appealing to the pathos, the author uses the story of Helen and goes further by describing what might have happened had she used their product. “No telling how many ships would have been launched then”, directly targets the emotions of women by giving them a hypothetical situation. The company's slogan, “Hail to the V” goes even further in providing a strong message for women to rally behind. The company does not offer any data to prove that Helen of Troy would have forced the launch any more ships than one thousand had she used their product, nor does it state definitively that using their products will actually offer up any actual god's son to kidnap you because of your vaginal health. With this being said, I can not state that this advertisement appeals to the

The ad is geared towards mothers of children who may have gas in their homes. The moms are worried of the effects that gas has on their children's health. The ad makes a good argument that the company only comes to help if you can smell gas, which can be too late.

In the “Tiniest Hugs” ad it persuades parents that their newborn babies will be taken care of if they wear this brand of diapers. The ad states facts of how many babies are born in just one year. Knowing that all babies wear diapers they describe their product as a soft hug for a baby. The ad talks about how the first clothing babies wear is diapers and how you want the first clothing on their skin the be silky, smooth, and non irritating

It is bold and captures the readers attention. The white font on the blue background causes it to pop off the page. Reading the phrase in the middle of the ad Secret wants the reader to know that women work harder then men and that they are under a lot of stress which is why they need a deodorant that will last for a long time. They use a young woman because that is who they are trying too attract to buy there product. The woman has a young, fun and hip style compared to the men who have a bland style. It is almost as if the men need her to change things up and add color to there group. The Secret deodorants blending into the sky represents a sense freedom and freshness. The woman pushing on the cement slab to the top represents how expectations are high for women, and things are made harder and impossible for women. They have to go above and beyond than men have to. The ad shows how things do not come easy for

The model in the ad is an African American woman in a white jumpsuit almost resembles a short space suit, she has a red thunderbolt on the front of her jumper. Her makeup is done in bright colors from the bright blue nail polish to the magenta lipstick, all of which are still colors of the Tide pods product. Although she is a model they are using a woman to sell their product because women are typically the ones to do the laundry and shopping for the household. It may seem little stereotypical but I know I wouldn’t want any of the men in my household to do the laundry, it never comes out to what I feel is right.

Taking the commercial outdoors, an area of higher risk for clothing stains, shows the audience that with Tide, you will not have to fear getting dirty. This is evident when the little girl and the father roll around in the grass. Another feature incorporated is a frog. Frogs have an association with mud, and mud can stain clothing. Not to mention, because the little girl believes she is a princess, this can connect with the story “The Princess and the Frog.” The editor’s choice of a risky setting only shows the audience the confidence the company has in their product.

The visual advertisement(Ad) I will be analyzing is titled “Palmer’s Coconut Oil Formula” that was published in the December 2017 issue of “Essence Magazine” that Kofi Siriboe stars in. The publisher of the Ad is targeting working class, young black females who likes to use nature comprised products. The advertisement above is aiming to convince young black women who like to use natural oils for their skin that Palmer’s coconut oil is best for them.

The ad appeals to, catches the eye of, and amuses all people, regardless if they are a cat owner or not. That is smart advertising. This First Step ad will be remembered and commented on and that is due to savvy marketing advertisers. Fresh Step Cat Litter is an up and coming choice for consumers around the country, you could compare it to Geico Insurance Company and their growth from a small company to one of the fastest growing companies in the United States because of their cute, little lizard. If I owned a cat I would definitely purchase Fresh Step due to the fact that they have hilarious advertisements and it helps to really grab your attention. Rarely, do marketing advertisers understand and grasp the needs of the American people when they “pitch” their ad ideas to their bosses. In this ad, Fresh Step not only understands feline owners needs, problems, and product desires; but they meet and answer them in a visually humorous way that will be remembered and enjoyed.