Rhetorical Analysis Of Pepsi

Budweiser is one of the best-known brands of beer in America. Their ads and commercials have always been known for being humorous and entertaining. Millions of people look forward to seeing the Super Bowl half-time commercials mostly because of Budweiser’s notorious commercials. Budweiser takes advantage of its reputation and makes commercials that are witty and fun for people to watch. They incorporate humor and a certain kind of sex appeal into their ads to sell their beer to men and send the message that there is nothing more pleasing in life than drinking Budweiser.

This SNL commercial was a satire because it showed the three qualities it takes to be a one. Those three qualities are talking about a serious social issue, it is interpretedin a humorous way, and it makes a point. What this satire is talking about is the Pepsi commercial that came out earlier this year. The Pepsi is about a protest that is going on in the streets, and people of all races are apart of this protest. Then, Kendall Jenner comes noticed the protest and walked out of her photoshoot to participate in it. At the end, the protesters and police men face off and Kendall saves the day by giving one of the police men a Pepsi and everyday cheerings. This commercial was very offensive to most protesters. The satire reenact the commercial

When it comes to disputes on executive sales, companies prefer to keep the war on paper, but regardless, the battle can get quite intense. Ira C. Herbert is a representative for Coca-Cola while R.W. Seaver represents the Grove Press Company. Both employees send letters in order to dispute over the usage of the catch phrase “It’s the Real Thing.” Each representative addresses his reasoning behind why each respective company has the right to the use of the phrase. To persuade one another, the use of rhetorical strategies is apparent throughout each letter. Whereas, Mr. Seaver’s letter is straightforward and sarcastic, Ira C. Herbert’s response is more persuasive due to its use of evidence in justifying Coca Cola’s priority in the use of the slogan.

Within society power struggles are inevitable and in the business world it is no different. The letters of correspondence between an executive of the Coca-Cola Company, Ira C. Herbert and a representative of Grove Press, Richard Seaver express their different viewpoints on the use of Coca-Cola’s slogan “It’s the Real Thing”, in an advertisement promoting Diary of a Harlem Schoolteacher by Jim Haskins. Both Herbert and Seaver attempt to out smart each other through their use of rhetorical techniques and strategies.

Michael Pollan's In Defense of Food: An Eater's Manifesto is an eye-opening analysis of the American food industry and the fear driven relationship many of us have with food. He talks in depth about all the little scientific studies, misconceptions and confusions that have gathered over the past fifty years. In the end provide us with a piece of advice that should be obvious but somehow is not, "Eat food. Not too much. Mostly plants." He follows the history of nutritionism and the industrialization of food, in hopes to answer one question….. how and when "mom" ceded control of our food choices to nutritionists, food marketers and the government.

For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, “Lost Dog.” This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home. There is no dialogue in this commercial aside from the music in the background, but the advertisement shows the distress of the owner through facial expressions and scenes where he puts

Gatorade uses the theme song “Hard Work” and professional athletes to show the durability of the Gatorade sports drink. “Winning is…hard work” is used to describe the dedication and the energy it takes to win. By using the phrase Gatorade is showing that their drink provides the necessary resources needed to keep pushing for success. This advertisement appeals to pathos and ethos. Ethos is shown by the use of professional athletes and the Gatorade brand itself. Pathos is shown by the hard work and dedication that people put into their work to stay on top of their opponent.

This paper will examine a particular Apple ad that appeared on television in 1984. The Macintosh was and still is very popular computer that provides a simplistic feel of creativeness and freedom. Freedom is a key concept because the ad expresses the need to have a sense of freedom to do what we want with no restrictions. Apple is well-known all over the world for the sex appeal to its products, like the iPhone, iPad, and the Macintosh series. These products present a color of either silver, slate, or gold that is very appealing to our eyes. And with such unique colors, Apple manages to make the colors of their products to fit in with its surroundings. Although Apple still has to compete against

Red Bull gives you wings, is a world-famous slogan used to sell endless energy in a can. The slogan and advertising campaign of the Red Bull corporation uses many different marketing strategies that utilize weasel words and misleading advertising to increase sales and fool potential customers. In William Lutz’s article, “With These Words I Can Sell You Anything,” readers learn what weasel words are; Lutz explains “Words to appear to be making a claim for a product when in fact they are making no claim at all” (27). The term weasel word is used in the advertising industry because of how weasel eat the eggs of unexpecting animals. New, improved and reformulated are just a few examples of “weasel” words. That companies use to trick the American

Have you ever been in a rush, low on cash, and looking for something to eat so you didn’t really have a choice but to grab a burger with fries at your local fast food place? Have you ever paused or stopped to think about where the burger really came from, or the process that went in to be made? The Food Inc documentary investigates and exposes the American industrial production of meat, grains, and vegetables. Robert Kenner the producer of the film makes allegations in this film and he explores how food industries are deliberately hiding how and where it is our food is coming from. He emphasizes that we should find out where our food comes from and why is it that the food industry does not want us to know. Food Inc. does not only uses compelling images, such as hundreds of baby chickens being raised in spaces where they do not see an inch of sunlight, it also includes the speeches and stories of farmers, families, government officials, and victims of the food industry. The four current problems facing today’s food industry are the reformed usage of the false advertisement within the labeling of products , mistreatment of farmed animals, and the harmful chemical in our meats. The documentary Food Inc uses very persuasive tactics that demonstrates strong elements of pathos, ethos, and logos make an effective appeal, while uncovering the dark side of the food industry.

"When life gives you lemons, make lemonade" this is an old phrase used to inspire hopefulness and an encouraging, positive can-do attitude in the wake of hardship or disaster. Lemons symbolize the inevitable sourness or difficulties in life, while lemonade is the sweet drink that is the product of the lemons. Often life offers trivial disappointments with almost no explanation and sometimes it seems almost impossible to break the misfortunate spell. However, for some people, each mishap in their lives leave them not only perplexed but eager to see the glass half full rather than empty. Beyoncé is a prime example of making the best out of a bitter situation. On April 23, 2016, Beyonce released her groundbreaking fully visual album “Lemonade”. Lemonade debuted as number one album on the billboard charts and allowed Beyoncé to have the biggest first-week sales count. Nevertheless, with greatness comes a few flaws and “Lemonade” was no stranger to faults. To some, “Lemonade” was the cultural awakening that they needed but for many it was the conversation starter that would strike both emotionally and politically which is why it is such a powerful album but an even more important conversational piece.

Coca-Cola has been around for 125 years with the same logo, taste, and design. Making it one of the most recognizable brands in the world. Coca-Cola’s “Mean Joe Greene” commercial was an iconic Super Bowl XIV commercial in 1980. In this commercial, their goal was to persuade the audience that a bottle of coke can bring happiness and a smile. By choosing a notorious football icon, Mean Joe Greene, to play the mean guy was a great choice. Mean Joe Greene is a hall of fame defensive end football player from the 1970’s. He was known for his temper and cruelty on the field. Thus, the name Mean Joe Greene. He was an excellent football player which is why people loved and still love him till this day. By using all three rhetorical concepts, logos (appealing to reasoning), pathos (appealing to emotion), and ethos (appealing to credibility), Coke creates a motto that persuades its audience to “Have a Coke and a Smile”.

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

Throughout the course of this essay a rhetorical analysis will be performed over the subject of the popular soft drink, Coca Cola. Here we will take a look at two documents, both advertisement images, both from Coca Cola, separated by over 40 years. This sweet drink took the world by storm starting in the 1890’s and has been a household name since. With hundreds of thousands of soft drinks all over the world, Coca Cola is just another in a bucket, except with a different set of tactics toward drawing in their consumers.

Pepsi is one of the most popular beverage companies due to its cold, tasty, and refreshing soda that it provides to the consumer. Since Coke has had much success over the past few years with its “Share a Coke” campaign” it made Pepsi decide to give the soda competitor a run for its money with its own unique campaign. For this assignment, I am assessing Pepsi’s original soda beverage for its recent emoji campaign with its slogan “Say it with Pepsi.” Pepsi’s intended audience for their emoji campaign is smartphone users who utilize emoji’s regularly upon sending text messages. This “Say it with Pepsi” campaign is a current campaign that is running through the summer. The summer is usually the time of the year, consumers drink the most