Rhetorical Analysis Of Public Relations Tactics

Within society power struggles are inevitable and in the business world it is no different. The letters of correspondence between an executive of the Coca-Cola Company, Ira C. Herbert and a representative of Grove Press, Richard Seaver express their different viewpoints on the use of Coca-Cola’s slogan “It’s the Real Thing”, in an advertisement promoting Diary of a Harlem Schoolteacher by Jim Haskins. Both Herbert and Seaver attempt to out smart each other through their use of rhetorical techniques and strategies.

PETA, an animal rights organization, has been known over the past several decades to post racy ads. In June of 2013, PETA launched an ad with the purpose of getting its audience to go vegan. The ad is a photo of a toddler with a lit cigar in his mouth with the quote next to it, “You Wouldn’t Let Your Child Smoke. Like smoking, eating meat increases the risk of heart disease and cancer”. The ad included “Go vegan!” in the bottom right corner with the organizations logo next to it. PETA is trying to send a message to its viewers to stop eating animals. The attention drawing ad evokes an emotional response, contains logical reasoning and is from a credible source.

Rhetorical strategies are techniques writers use for a particular effect. In previous classes, you might have been introduced to them as “literary devices” – others will be completely new to you. When thinking of language choices that we make when writing or speaking, think of it like this -- everyone draws from a “toolbox” of rhetorical strategies as they express ideas and evoke responses in their readers. The more “tricks” of language that you know, the more effectively you can say what you want in the most effective way.

The political spectrum in general, have grasped manipulative rhetoric tactics in gaining the public’s support on both sides of the prominent gun possession issue. As everyone knows, the media exploits a multitude of strategies and tactics to influence the community in a specific direction, depending on what opinions they are trying to press on the people.

Mia, I do agree with your reasoning behind the incorporation and significance of different rhetorical appeals when it comes to a variety of technical communication forms. However, I do believe that "each appeal is as important as the others" despite the heavy use of a single one in a form of technical communication ("Reading: Rhetorical Triangle"). In your example focusing upon art, it is apparent that the rhetorical appeal of pathos is used to emotional grasp the viewer and "establish a 'relationship' with an audience' since art is often regarded by artists as a method to express themselves to the world. However, as viewers and appreciators of art there are often times that we do look upon the artist's appeal to ethos to determine the validity

When determining what I should cover for the annotated bibliography, I knew I wanted to cover rhetoric with the political and public affairs arena. The ability to persuade the masses is truly an art itself. Because the political and public affairs arena is so broad, I narrowed my research down to reading and researching about the president’s rhetoric when campaigning, governing the public, and convincing the other branches of government. The power of rhetoric and the effective usage of it play a vital role in winning the elections, building a level of trust with the public, engaging in good public policies, and delivering on promises. It results from the candidate’s ability to know what to say, how to say it, when to say it, where to say it, and understanding the political environment of the time.

In the article “What We Are to Advertisers,” James Twitchell argues that “different products have different meanings to different audiences.” This is a valid argument because every product today can be interpreted differently by people. Barbie, for example, is viewed as an awesome toy by many young girls; however, few boys purchase Barbie because it is considered to be feminine. Cowboys boots can also be interpreted differently by groups of people. Someone living in an urban city would likely consider cowboys boots to be unfashionable or out of style. Unlike people from the urban city, those living in rural areas may regard the boots to be fashionable and stylish. Another example can be seen in the fragrance industry. Perfume is nearly identical

I am Finn Walter I am attending Estrella Foothills High school. It is my first year attending the school. I am writing to you about your campaign. I have looked through some of your interviews and I have looked at one of your campaign posters. And I have some suggestion that might help reach out to younger voters.

My understanding of the ad’s audience impacted my analysis/explanation of the ad by helping me pinpoint the techniques used to indirectly persuade the consumer to buy the product. Knowing who the ad was aimed for allowed me to build a stronger connection between the advertising agencies and how they manipulated the consumer. For example, if their audience was first class people, then the techniques used were no eye contact, fancy backgrounds, and the absence of prices. Whereas if the ad’s audience were middle class Americans, then discounts were mentioned, additional adjectives, smiling, and eye contact. Therefore, recognizing the audience made it easier to figure out which techniques that appeal to the consumer were used.

In his article “Crazy Horse Malt Liquor,” renowned author Michael Dorris speaks of stereotyping against a culture. Being of Native American descent himself, he refers to many common ways the American people stereotype against Native Americans, often unintentionally offending them for seemingly innocuous actions. He speaks of streets and football teams named in honor of fallen tribes, cartoon images, media generalizations that portray Native Americans a specific way, one that creates distance between the Indians and the rest of the world. Dorris also explains that because of stereotyping against Native Americans, the twenty-first

The publisher used several techniques to promote this advertisement and make it appealing to the audience. The use of black and white color is to make the suite look classy, therefore, the audience will get a feeling of elegance. The image gives the viewer a “you’re not luxurious or rich enough to buy a home in this condominium” type of mood so it would be distinguished as common fears.

Good day and thank you for contacting the Customer Experience Group. I do apologize for the inconvenience this Connect apps (MHE Connect) issue has brought you.

Another issue that comes up is how the culture is portrayed within the media and how people use their culture for “business” purposes. In movies, many stereotypes arise among these cultures. They are portrayed as either “noble” or “bloodthirsty” savages (Tsosie 308). For example, Jeep “Cherokee” is a car brand. Cherokee is a Native American tribe. Natives also claim that people are using their rituals and healing traditions for business purposes. “It is sold, exploited, probed, catalogued and controlled by outsiders in many different markets, both economic and intellectual” (Tsosie 311,312). Individuals sell the medicines and traditions for “spiritual services” (Tsosie 312). With people appropriating the culture for their own benefit Native American people get nothing out of it and it brings harm to them economically and culturally.

Public relations is historically categorised in three stages known as manipulation, information and mutual benefit, with each consisting of a different core set of values, methods and desired outcomes. The manipulation period was known for its continuous abuse of press agentry and publicity stunts to further its “manipulative attempt to gain the attention of the public through the media”. To summarise the manipulation era was infatuated with profit gain and often acted without a moral compass by fabricating elaborate stories to entice the interest of the public, thus furthering their financial success. An essential component and

Only recently being recognized as a discipline in itself, modern day professional public relations practices can trace its roots to the early 1900s where the first public relations firm, the Publicity Bureau, was founded in Boston. In 1923, Austrian-American public relations pioneer, Edward Bernays, identified three fundamental concepts of public relations. In 1984, American theorists, Grunig and Hunt, conceptualized the now-famous four models of public relations and the excellence theory that were generally adopted by public relation agencies across the globe. With so many significant milestones and theories of public relations established in the United States, it stands to reason that public relation practices would naturally adopt a western perspective.