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Rhetorical Analysis Of ' Public Thinking '

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Danny Reyes
Professor Crane
RWS100
28 September 2015
Rhetorical Analysis of “Public Thinking”
Journalist, Clive Thompson in his book, “Smarter Than You Think”, specifically in the chapter titled, “Public Thinking”, published on September 12, 2013, addresses the topic of technology and argues that because of the internet, we are doing more writing now than ever. Therefore technology is helping us think publicly in new and improved ways. He supports this claim by asserting that there is an improvement in our writing, which is happening because of the “audience effect”, he then goes on to say that anything we write changes the way we think, and finally he talks about how the internet builds connections, which is essential to the spread of new ideas. Thompson’s purpose is to inform readers about how the internet is a tool being used to advance our society in order to encourage more people to partake in online, public thinking. He adopts a contemplative tone for his audience, the readers of The New York Times, and others interested in the topic of technology. It is my intention in this paper to analyze the author’s subclaims and use of rhetorical strategies.
In his article, Thompson claims that there is an “audience effect” which is causing an improvement in writing. While talking about the important aspects of the increase in online writing, Thompson states that, “When you write something online—whether it’s a one-sentence status update, a comment on someone’s photo, or a

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