Rhetorical Analysis Of St. Jude Children's Advertisement

The commercial by ASPCA has one message, and that is to protect and better the condition of life for national, farm, and wild animals. ASPCA is a non-profit organization dedicated to preventing cruelty to animals. They have a mission, that is to rescue, save and help animals all around North America because there are way too many cases of animal cruelty and neglect. Sarah McLachlan makes an argument about animals being abused and neglected, and how we can change that by a mere donation. This argument persuades the audience with the small videos and pictures in the background showing sad, hurt, and neglected animals that need a home with owners who will love and take care of them.

Ethos is a rhetorical appeal used to grab the attention of the audience’s morals or ethics.

The first, and most prominent, reasoning behind the commercial is emotion, or pathos. An argument should include an emotional connection to the audience to make logic and credibility more humanizing. The two-minute video primarily includes clips of previously abused animals, the staff caring for them, and singer Sarah McLachlan talking about how the viewers can help. Reason one that the argument is effective in the use of emotion would be the use of animals. The clips used include dogs, puppies, cats, and kittens whimpering or looking “sad.” These were meant to evoke an emotion to the individuals, and hopefully ignite the compassion needed to donate to ASPCA. It gained popularity from the sadden reactions of people, and for good reason. To quote

Watching the commercial for the first time, keeping in mind how it used pathos, ethos, and logos, I noticed that it does not utilize ethos nor logos to promote the commercials product. The commercial relies heavily on pathos to connect with its audience. The commercial plays on such emotions as: patriotism, encouragement, and inspiration. The advertisement also speaks to a comprehensive

The ASPCA announcement featuring Sarah Mclachlan is an extremely well known artifact that vividly portrays images of many different animals. The ASPCA is an organization that works to rescue animals from abuse, pass humane laws, and share resources with shelters nationwide. The first scene in the advertisement is a shaking dog in a cage that appears to be sad and terrified. From the first scene on it is clear that the advertisement has a very sad mood to it. The ad then fades to text that says, “Everyday in America thousands of animals suffer from cruelty and neglect.”

In order to complement the montage of pathetic puppies, their situation must be explained- why they’re there, how often this happens, and what the next step is. This is all explained in between the short clips using a simple format: black screen with white words in a simple font that appear to get closer. The effect of this is alarm in the viewer by focusing on the stark reality of the animal’s lives. The tradeoff between shots of the sad cats and dogs and the distressing facts lead up to the climax of the commercial with Sarah McLachlan speaking about the mission of this shelter. She explains the sad stories behind each of the animals and presents a simple solution: these animals are in trouble and you can help them by donating. It is as easy to comprehend as cause and effect, which makes it easier for the audience to donate since it takes out unnecessary comprehensive

Geico is a car insurance company who appeals to potential customers through the use of rhetoric appeals, so that they can sell their brand and remain one of the best, successful and competitive businesses. This Geico advertisement used all the rhetorical appeals in my perspective. The ad showed ethos because it portrayed how Geico is the “2nd largest private passenger auto insurer in the United States,” has “97% customer satisfaction,” and has “24/7 licensed agents.” This shows that the company is one of the main and leading companies in insurance. It also shows that several people trust Geico and that the company is indeed reliable.

The advertisement uses Logos by telling the audience “98.8 cents of each dollar donated goes to help the needy”. This uses the statistics of how much of each dollar is donated to logically explain why the audience should donate to their charity and is useful because potentials donors will view logic and statistics as concrete.

The World Health Organization is a very reliable source for medical knowledge and shows the immense danger that driving can be. This makes the reader believe the advertisement and persuade them to take even more caution when driving. Another use of ethos is that it makes the Frontier Post, which is the publisher of the article, makes them seem more virtuous. This may make the reader, after taking the driving into consideration, pick up a copy of the newspaper. A person viewing this ad will be more likely to view the Frontier Post in a positive sense, due to the fact that the ad really doesn’t have anything directly connected with the Frontier Post.

Since 1962 St. Jude Children’s Research Hospital has been the second largest hospital to help children that suffer from catastrophic pediatric diseases such as cancer and AIDS. I will be discussing how developing and launching new offerings caused this organization to move forward with a program called Cure4Kids. You will see how an idea was generated and tested to use IT to transfer medical

These adverts normally show families in LEDC’s like Kenya for example, that are in extreme poverty with barely and food or clean water, so they are struggling to survive, they show this normally at a time when families in the UK are sitting at home eating their family meal, so when they see this family with no food whatsoever they begin to have sympathy for them, and seeing that for just £3 a month they could sponsor this charity so the family they can see on their television could eat a satisfactory meal or at least food to survive.

While working at Tufts Medical Center this past week, I had the opportunity to help the oncology clinic with a donation and was introduced to Tony Stoddard. Tony Stoddard is the father of a 5-year-old boy, who passed away almost 4 years ago from neuroblastoma. Since his son passed away, he has been working to promote awareness of Childhood Cancer in hopes there will be more research and better funding for childhood cancer in the future. Stoddard brought boxes filled with toys, band aids, and other distraction tools to Tufts Floating Hospital. We helped by transporting the boxes from the parking garage to the oncology clinic. As we helped, he was able to tell me his story and his goals for the future. Back in 2013, he contacted various officials

The video also includes special effects that captivated the feeling of happiness by using bright lighting that made each scene very sunny, and casted a feeling of warmth. Ethos is a proof that the commercial does not use. Ethos is used to persuade using character and morals. Ethos persuades a message using

An old saying that comes into play when just glancing at this advertisement, “An apple a day keeps the doctor away.” is an old saying pediatricians would say to their miniature patients. Who would know this could grab attention of people just watching TV? “An Apple a Day” illustrates four Granny Smith apples on one side of the ad while a slice of a Granny Smith apple sits on the other side of the ad. The product the advertiser is selling has more to offer than the other companies which, is shown by the whole apples and the slice of an apple. The small description underneath the Granny Smith apples has a formal, yet demanding tone that provides information about the product. In the fine print, it has some details on how their company is “one of the best. “Then below the small caption is a large, bold black logo followed by the contact information of the company all directed towards drivers. “An Apple a Day” is trying to connect with middle-class drivers looking for better quality insurance for an inexpensive price.

Another problem involves the increased time required to identify a given issue, as well as the best practice to formulate and pass a given message. Finally, the hospital faces negative perception by the local patients, which is generated from individual beliefs and perceptions. To curb these challenges, the SickKids Hospital has developed a suitable financial base such as appropriate shareholder and investor inclusion to raise funds for their physicians, communication platforms, and education to alter the perception of the local individuals (Wong, 2012). Together with the inclusion of varying investors, the hospital has broadened its services to include indulgence in charity work. This enables the hospital to develop suitable corporate social responsibility strategies that boosts its finances. In additional, the charity work enables the hospitals to develop a suitable consumer environment that links its operations to its performance and productivity objectives. Donations and Christmas gifts have also contributed largely to funding the SickKids Hospital. Corporate programs within the hospital have been developed to ensure that donations and gifts are accepted at a specified time with suitable compensation for individuals who offer the