Rhetorical Analysis Of Steve Jobs Speech

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The keynote speaker of the evening approached the microphone to address the 114th graduating class of Stanford University. He was ready to give these soon-to-be graduates advice for their transition into the real world where they will face hardships. This distinguished speaker was one of the most famous entrepreneurs in history, had dealt with countless roadblocks during the course of his life, and never gave up on his technological passion. Some of the brightest students in the world eagerly stared up at Mr. Steve Jobs, the founder of Apple and Pixar Animation. Little did anyone foresee that this fifteen minute speech would later become viral and motivate millions around the world. The speech entitled “How to Live Before you Die,” delivered in 2005 by Steven Paul Jobs, successfully conveyed his exigence of tenacity through his usage of pathos by narrating sorrowful and arduous steps of his life, ethos by expounding on his different entrepreneurial endeavors to date, and logos by reasoning through topics like death and the inevitable misfortune some will face during their pursuit of success. Steve Jobs’s commencement speech was chiefly aimed at inspiring the Stanford graduates to follow their dreams once they go out into the real world. Jobs looked to guide his primary audience with him “[wanting] to tell [them] three stories from [his] life” to teach them lessons about starting up, love, loss, and death. Aside from the principal audience, the orator also geared his speech toward the thousands of entrepreneurs who aim for prosperity. He explained in multiple instances where he “didn’t know what to do,” but later bounced back and his life got “better and better.” Furthermore, Jobs appealed to millennials when he purposely incorporates jokes about “Windows [copying] the Mac” and mentioning that he was “very publicly out” of his own company. These news stories engage millennials because they would have knowledge of these moments through word of mouth or different news outlets. With over twenty-seven million views on this speech to date, Steve Jobs conveyed his encouraging message to multiple rhetorical audiences who sympathized with Jobs’s hardships. Right from the start, Steve Jobs effectively used the
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