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Rhetorical Analysis Of Steve Jobs Speech

Decent Essays

Throughout time, speeches have been remembered because of how they connected with their audiences: “Ask not what you can do for your country, but what your country can do for you.” “I have a dream…” The message that was presented to the listeners of these two famous speeches was presented in a rhetorical manner in which it associated with the people and has lasted through time.

“Stay hungry, stay foolish.” That is a quote that has been taken from Steve Jobs’ speech he gave to Stanford’s graduating class of 2005. What does that mean exactly? His rhetoric used must have created some link between his message and the intended audience. Specifically through his ethos, pathos, and structure of his speech, Jobs’ rhetorically backs his arguments.

In most arguments today, facts are given to support claims; however, in Jobs’ case, he presents only his opinion and history as evidence. Even though this is all he offers, it creates rhetorical backing in ethos. Through his stories, he creates a persona for himself. He makes himself out to be a person who carries on even in the darkest of times and who has overcome many obstacles when things didn’t look good. When trying to teach the audience that failure can sometimes be good, these are important pieces of his persona to establish. He is known as a successful man and role model already. Developing this persona allows him to connect with his audience even more.

By describing his life events, he creates a person someone would want to become. If the fact that he was famous didn’t make the audience listen to him, making himself seem more “human” will. He breaks down the wall of the marginal thinking that successful people have just been lucky and have reached the point they are at in their lives because they were handed things on a silver platter. Developing this persona not only creates an argument of ethos, but allows him to win his audience over. The audience only knows a successful man standing on that stage, not the humble one that is willing to admit the road has been tough.

Sharing his hardships and developing his persona not only creates a rhetorical backing of ethos, but a rhetorical argument of pathos. He tells the story of how he was fired from

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