Right or Wrong: A Rhetorical Analysis of T-Mobile Dropped the Balls T-Mobile, also known as the “Un-Carrier”, is said to be one of the world's best phone carriers. This commercial was released during the Superbowl solely to introduce to the audience watching, how much more greater and how many more LTE towers they have than any other phone carriers. By using proven statistics “T-Mobile - Dropped The Balls” persuasively encourages the responsible aged audience to join the carrier with the most LTE towers. This Ad is started by a spokeswoman providing facts. The facts that were provided to the audience are not accurate, primarily because it was used to catch the eye of the ones watching. Steve Harvey, The man that is known worldwide due to the fact that he crowned the wrong Miss Universe in 2015, was brought out to fix the mistake made by the spokeswoman since after all, she did announce the old T-Mobile stats. After apologizing for a mistake that was not made by himself, Steve Harvey quickly corrected the mistake made by the spokeswoman, by saying that he was going to read the “correct” facts of off his notecard. …show more content…
They had reason as to why they are greater than any other phone company too, ”AMERICA’S FASTEST 4G LTE NETWORK With the fastest nationwide 4G LTE and doubled LTE coverage in the last two years, T-Mobile is the only network that is built for unlimited data” is what they what they want to be known as and what they claim to
The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.
My mom is the biggest supporter that I have, and Procter and Gamble (P&G) demonstrates this perfectly in their commercial. This commercial was featured during the 2016 Rio Olympics for a universal audience to see. Procter and Gamble put together a tear-jerking, heart warming, incredibly relatable commercial to promote their products and what they stand for as a company. They appeal to everyone who had a mom who supported them in some way and especially target moms who care for their children and want what is best for them. The usage of ethos, logos, pathos, and kairos play a very important role in ensuring their commercial is effective. Rhetorical fallacies are also important to P&G for making a persuasive and effective argument, although that argument may be false. The usage of
The commercial contains ethos likewise, it is aimed at other phone companies to appeal to their guilty emotions having not living up to their expectations when it comes to their customers. Also, commercial gives imagery to the audience imagining themselves enjoying whether it's their cell phone or tablet while using these plans that T-Mobile has to offer and not having the worry about how much data their using or how much it's going to cost. The commercial is aimed towards the person who is technology savvy and enjoys purchasing phones and data packages at great deals. It also aims at children and teens who need or want a cell phone. Being that this commercial is for the super bowl, it can also reach out to the football
With the location and the community near the ad out of the way, the rhetorical appeals can better be explained. Those being logos, ethos, and pathos. To begin with, logos, or logic, tries to appeal to the intellect and mind of the target audience that they are trying to reach. In the case of this specific ad, the logic of this ad seems quite direct. In that if you prefer to eat chicken, you should visit Chick-fil-A, instead of the alternatives. Which in the case of this ad, it is almost a blunt statement. Since it directly tells the viewer to, eat more chicken. The next rhetorical appeal would be ethos, or appealing to ethics. Which tries to convince you that the author behind the ad is credible and an authority on the topic in question. In
In the article “Hold The Phone”, written by Kristi York and Liz Hasting, the two authors debate the use of phones and other electronic devices during their children’s extracurricular activities (i.e. gymnastics, ballet, swimming lessons). Both of the writers have a firm standpoint on either side of the argument, with York being against, and Hasting being for the use of phones in the situations described. They direct their disputation towards a parent-based audience, especially at the parents who transport and are involved in their children’s activities. The purpose the authors are trying to portray in the piece is their personal opinions topic with the use of their individual writing tone or voice. York about the topic with the use of their
Eric Schlosser shows the audience a very clear picture of how McDonald's has dominated not only the fast food industry but also has made its way onto other business fields. McDonald's is the biggest buyer of beef, pork, and potatoes. The company is the largest owner of retail space in the world, the biggest private operator of playgrounds, and one of the country's major toy distributors. "The fast-food industry now stands alone atop a massive food-industrial complex which has gained control of American agriculture," writes Schlosser.
I saw a comercial for Toys R Us on one of the TV's they had ,in the electronics department, and it said that they were hiring people to work at one of thier locations. They used bright colors to attract peoples attention and also a professional spokesperson to read thier message for them. It stated that working there would provide money above minimum wage and would provide good benefits. I think they said that to get peoples attention. It definitely caught my attention because at the time I was looking for a job. The audience was anyone who heard it and needed a job. It was made to inform and persuade people to work there instead of other places.
It was the first talking Gecko America had ever seen. The Geico Gecko was a worldwide phenomenon which advertised for Geico's auto mobile insurance starting in 1993. The audience could explain him having “ ..constant good cheer, insatiable need to meet people,...” which any person would love because he resembles a good person who loves their job ( A Word From Our Sponsor ). In 2004, the next catchy advertisement saying came along as “So easy a caveman can do it” ( GEICO History ). People, notably adults, want simple and easy so the advertisement was conformed to that particular audience. Many advertisements, including Gecio’s, use different devices to overall influence and sell their products to a specific market. Geico's advertisements have grabbed the audience's attention for decades, though what about now?
Today’s world is filled with advertisement, whether it is in public areas, automobiles, or even on television. The world is filled advertisement and it has been part of society’s everyday life. The advertisement being presented today is AT&T, an American multinational telecommunications corporation. The advertisement takes up an entire page. The visual shows an AT&T cell phone along with a panda bear surrounded with bamboo sticks. The cell phone is located between the bamboos and takes up approximately ⅕ of the page. The panda is hiding behind the bamboo, but the panda’s face is still visible. It appears that the panda is looking at the phone with amazement. Excluding the cell phone and the panda, the colors that are shown in the advertisement are green with a mixture of yellow. The bamboo has designs of hands and some have more fingers raised than others. Some fingers are even longer than others. The bamboo also has the hands facing in all different directions. On the bottom fifth of the page, the text says “More phones that work in more countries,
The director of this commercial aimed to get his point across effectively while making every second of the commercial count. The commercial immediately jumps into showing results as the opening image is text that reads “A better network as explained by colored balls”. Then the commercial proceeds to show the results of a wireless performance test in which were reflected by state wins. Verizon in the commercial was believed to have the most with 153 state wins, at&t 38, Sprint two, and T-Mobile none. As the ad continues along it is said that verizon won first in the United States for data, calls, speed, and reliability. While AT&T only won 1st in text, the spokesperson in the ad then goes on to state “Stuck on an average network join verizon and we’ll cover your cost to switch”. The commercial then concludeS with visual text stating “better matters” with the company logo beside it.
T-Mobile is a well-known U.S enterprise with a good reputation in the wireless industry because of good practice of business ethics. Under the leading of John J. Legere, in 2012, the company was recognized as one of the world’s most ethical enterprises (T-mobile Makes Ethisphere’s Most Ethical Companies List, 2012). The firm’s core value includes “respect and integrity drive our behaviour”, “customer delight drives our action”, “I am T-mobile - count on me”, etcetera (T-mobile, 2016).
Writing rhetorically is often a hard task for writers to do, it’s also one of the best ways for the people reading your work to understand visually the message you are trying to describe to them. When writing in general the best thing you can do for the readers of your work is to describe the visual elements for them in a fun and intuitive matter. And Gustavo Arellano the author of “Taco USA: How Mexican Food Became More American Than Apple Pie” did exactly that. His use of different visual elements throughout the story was very well done and added a lot of great qualities to the text itself.
Arguments between business due to copyright reasons has been primarily seen throughout history. Although, have the conversations held between these two businesses ever been seen? Of course, many of these conversations include sarcastic remarks and understatements of the situation. One example of this conversation would be the letters exchanged between the Coca-Cola company and Grove Press Inc. over an advertising fraud. Both representatives of each of the companies had a different way of creating an argument and explaining their reasoning. Ira C. Herbert, the representative of the Coca-Cola company, has a more official as well as cordial tone when writing to the Grove Press Inc. Although, Richard Seaver, the representative of Grove Press Inc, uses an ironic and sarcastic tone when responding to Herbert's letter. However, Richard Seaver has a more persuasive argument for why the advertising fraud did not to be emphasized as much as it was. Seaver used irony and allusions in order to create a credible argument as well as a strong argument.
In 2011, New York Times executive editor, Bill Keller, wrote an article entitled, “The Twitter Trap” in which he uses the social media site to discuss its’ impact on society, and the negative ramifications. The article attempts to illustrate the potential dangers of social media on relationships, the functioning of the brain, as well as the education and intelligence of current and future generations. He claims that social media can be dangerous because “innovation comes at a price” and Keller’s concern is that “the price is a piece of ourselves”, which becomes the basis of his argument throughout the article (Keller). Keller’s is directing his article, and consequently his argument towards the New York Times readership, and even more specifically those who are parents of children on social media, as well as general Twitter and social media users.
In today’s telecommunication market there is a lot of competition by industry giants such as Sprint,