Rhetorical Analysis Of 'The Onion'

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Do you have sore feet? Do you feel like there is nothing that can stop or prevent your foot pain? MagnaSoles are new shoes inserts for people just like you who have sore feet! Did you fall for these tactics? Companies use these marketing tactics everyday to convince people just like you to buy their product. In The Onion’s press release, the author demonstrates the cohesive rhetorical triangle, bold diction and syntax, and vivid imagery to explain how Americans fall for marketing tactics companies use. First, the author utilizes strategies from the rhetorical triangle to create a stronger argument about how the company of MagnaSoles convinces customers to buy this product using scientific research. The text includes ethos to point out how marketing strategies establish the credibility of various speakers within the text. The author includes a thought from Dr. Arthur Bluni who is “[…]the pseudoscientist who developed the product for Massillon-based Integrated Products.” By appealing to credibility, companies attract the consumers attention and convince them to buy this product. The author uses logos to describe why customers should buy MagnaSoles. “[...] features more than 200 isometrically aligned Contour Points,” states Dr. Arthur Bluni. This quote describes how the company convinces people to buy this product with the use of scientific research, which makes customers feel that the product will be effective. The use of the rhetorical triangle helps demonstrate how the
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