Rhetorical Analysis Of The Onion

In today’s competitive market, companies rely on unique advertising slogans to market their product. Company slogans and trademarks have increased in popularity over the years. However, it sometimes becomes a challenging task to determine who has the right to a certain phrase. Such is the case evident in the exchange of letters between Mr. Herbert of Coca-Cola company and Mr. Seaver of Grove Press. Apparently, both companies utilize the slogan, “It’s the Real Thing,” to advertise their products causing a conflict regarding who has the rights to that slogan. Although Mr. Herbert of Coca-Cola delivered a professional and respectful sound and cordial argument using historical data, ethos, and logos to describe his points concerning the dual use of the slogan, Mr. Seaver thoroughly refuted his letter piece by piece in an ironic, sarcastic, and clever

Companies desire to keep the originality of their products so they can appeal to their consumers positively. Ira C. Herbert, an executive for the Coca Cola Company, presents himself as a notable person with authority. On March 25, 1970, Herbert wrote a letter to Mr. R. W. Seaver asking him to “stop using the theme or slogan in connection with the book” (line 7). The writer is contemplative throughout his letter in order to clarify the issue that he wants resolved. Herbert speaks for the company when he writes, “We believe you will agree that it is undesirable for our companies to make simultaneous use of It’s the Real Thing” in connection with our respective products”(lines 8-10). In other words, the author suggests the expression

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

Proactiv is an acne treatment that was made by two famous dermatologists named Dr. Katie Rodan and Dr. Kathy Fields. In this advertisement, Katy Perry persuade people to buy Proactiv. During this commercial Katy Perry uses emotional appeal by sharing a personal story about how acne has affected her and made her feel insecure about her face. At the beginning of this commercial they show Katy Perry being a hyper and energetic person who might seem to have perfect skin when the camera is far away from her, but as the camera gets closer to her face the audience will notice that she has a lot of acne. In this commercial, Katy Perry stated that, “I (She) have tried all the acne products but nothing seems to work for me, until I used Proactiv.” After three weeks of using Proactiv, Katy Perry said that, “All her big acne has gone flat.” Watching this commercial, there were a lot of unique techniques that Proactiv used to captivate the mind of their audiences. In this commercial, Proactiv uses the Greek philosopher Aristotle’s Ethos, Pathos, and Logos to persuade consumers that their product is valid. This rhetorical analysis essay demonstrates how Aristotle’s method is used in the Proactiv c

The Onion’s satirical press release of the new, exciting “MagnaSoles” revealed the ploys and tactics of how products are advertised to a consumer population. Exposing the fallacy and manipulative power of ads, it uses a satirical tone throughout the article through inflated diction, absurd reasoning, coupled with false testimonies and counterfeit professions to discredit

Do you have sore feet and feel like there is nothing that can stop or prevent your foot pain? MagnaSoles are new shoe inserts for people just like you who have sore feet! Did you fall for these tactics? Companies use these marketing tactics everyday to convince people just like you to buy their product. In The Onion’s press release, the author demonstrates the use of the rhetorical triangle, bold diction and syntax, and vivid imagery to explain how Americans fall for marketing tactics companies use.

St. Jude Children's Research Hospital is asking for help from parents to support the hospital’s funding. This hospital was established in February 4, 1962 and their purpose “is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment” (StJude.org). The survival rate has arised and children are able to stay at no cost due to donation. They have raised survival of childhood of cancer from 20% to 80%. The St. Jude Children’s Research hospital advertisement is highly effective because it uses three different rhetorics. Firstly, it uses ethos to appeal to the credibility of the hospital by using doctors in the advertisement. Secondly, it uses familiar logos as a means of instilling confidence through brand recognition, and thirdly, it uses pathos to stimulate an emotional reaction by showing sick children lying on the bed.

Award winning journalist and author, Jon Krakauer, in his book, Into the Wild, analyzes the life of Chris McCandless as well as the events that ensued his death. Krakauer’s purpose is to inform the reader about how and why Chris McCandless decided to embark on a journey into the wilderness of Alaska. He adopts an empathetic tone in order to impart to his readers that Chris McCandless was a very misunderstood young adult.

Advertisements are an extremely prominent part of American society. Very few places exist that an individual can go without being exposed to some form of ad. From product placement to billboards, advertisements exist in nearly every facet of life. Marion Nestle discusses what she considers to be one of the more heinous forms of advertisement in her essay, “The Supermarket: Prime Real Estate.” Nestle uses several persuasive techniques to convince her audience of the evils of supermarkets. Her use of emotionally charged phrases paired with her more logical assertions help to drive her point home while her clear bias and lack of supportive source detract from her overall argument

Advertising is all around us. Companies of all sorts rely heavily on internet, television, print, and various other types of media outlets as means to reach their audience. Advertising aims to bring in more customers and thereby, more profit. All of this is complicated by the fact that, out of the vast number of products and services available, companies want to prove that theirs are the best. From this is born the tricky and unique language of advertising. In their respective articles, With These Words, I Can Sell You Anything and The Language of Advertising, both William Lutz and Charles A. O’Neill discuss popular ploys used by marketing advertisers to rope in the most customers. Lutz takes a

The effective rhetorician uses pathos to evoke emotions from the audience. The object then is telic. Through pathos, the rhetor compels the audience to react—or respond—in a particular fashion that is based on feeling and sentiment. Taking the election results as a referent, author Gail Collins becomes the agent who uses her article—Always Look on the Bright Side Finding Good News in the Election Results—as commentary to direct “the audience’s emotional engagement” toward a satirical sense of comfort and relief in spite of the election results (Hauser, 2002, p. 168).

television advertisement companies, main intention is to captivate the audience in other to purchase their product that they are portraying. In this essay, I will be analyzing these two ads, “Whale” (Old Spice) and “Susan Glenn” (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to pathos. Through this essay I will analyze the rhetorical effects that help bring these commercials to life.

For example, when the author talks about the doctors and student emotions of “acute stress, social isolation, pre-existing mental illness and substance abuse… aspects of medical culture that might push troubled residents beyond their reserves of emotional resilience” (Sinha, 2014, para. 4). The author creates an image of tired doctor that works intensely and has no assistance with them, then the author explains that the audience of the authorities of the medical school and hospital making it difficult for them. With the image, the author was able to appeal to audience emotion of sympathy. However, the strategy was not effective for the reason that their audience would just be sad and will not wish to know more about depressed, ill doctors, hence made no protest to change the rules in the school and hospital to benefit doctor or students of the deadly results. Likewise, when Sinha (2014) speaks about her first two months that “were marked by severe fatigue, numerous clinical errors… a constant and haunting fear of hurting my patients and an inescapable sense of inadequacy” (Sinha, 2014, para. 9). The Author uses the words of “constant fear” for the audience to see the doctor have an issue, that need to be solved and using pathos to appeal

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical