Rhetorical Analysis Of The Wiener Stampede Commercial

Advertisements go through a long process before being filmed. Many factors are thought of when creating an advertisement that stands out and appeals to the audience. They bring in factors like ethos, pathos, and logos to attract the audience and make the commercial interesting. Specifically, The Teddy Bear Duracell commercial leans more towards pathos and incorporates ethos and logos to back up their claims. They created their advertisement in order for their audience to feel emotionally connected while watching it.

The appeal logos, is probably the rhetorical strategy that lacks the most in this commercial. There are only a couple instances in the commercial that I believe Budweiser was trying to use logos to persuade the audience. Throughout the advertisement the producers of the commercial try to create an image of friendship between the horse, dog, and the man (the owner). They also portray the qualities of trustworthiness and pride through the golden retriever. By portraying these qualities through the dog, they furthermore reflect those qualities in the company, Budweiser. Since they used a dog as their spokesperson, they had to get the audience to appeal to the puppy in order to understand the message presented by the company. When the commercial

The commercial has excellent Kairos. As Americans, the Super Bowl is the closest thing to a cultural event that we can claim. A Budweiser commercial during the Super Bowl is already going to have extreme effectiveness. Beer and football is already a perfect mixture, but they add puppies which basically demonstrates all three of the things American’s love the most. Budweiser knows exactly what they are doing while targeting the Super Bowl audience. Not only are

In both ads A and C, Geico utilizes symbolism to imbue the commercials with positive values and associations, as well as create a sense of pathos. In ad A, in which the

In February 2015, Budweiser released a commercial named “Lost Dog.” Unlike many other commercials, “Lost Dog” tells a story of an incredible friendship between two different animals. This friendship successfully catches the audience’s attention and captures their hearts. The commercial effectively persuades the audience to purchase their beer through the use of pathos, logos, and ethos. Although Budweiser uses the fallacy of non-sequitur, the commercial still works in their favor to prove their point. Through the use of different rhetorical strategies, Budweiser’s commercial was able to triumphantly make their audience feel several emotions in just one minute.

This paper will examine a particular Apple ad that appeared on television in 1984. The Macintosh was and still is very popular computer that provides a simplistic feel of creativeness and freedom. Freedom is a key concept because the ad expresses the need to have a sense of freedom to do what we want with no restrictions. Apple is well-known all over the world for the sex appeal to its products, like the iPhone, iPad, and the Macintosh series. These products present a color of either silver, slate, or gold that is very appealing to our eyes. And with such unique colors, Apple manages to make the colors of their products to fit in with its surroundings. Although Apple still has to compete against

Budweiser has produced many commercials for marketing purposes. However, none of those are as iconic as the one they used to pay tribute to the victims of the September 11. Known as the Budweiser commercial, some of the television viewers only had a chance to watch it from YouTube because it was aired just one time February 3, 2002, during the Super Bowl. The one-minute commercial shows the iconic Budweiser Clydesdales moving to New York City (Taylor, 2016). They then show a sign of respect to the victims by bowing before the lower Manhattan skyline. Choosing to use a commercial

When looking the commercial on a broader sense, the viewer only sees certain key aspects of the commercial, but by using rhetorical analysis, it is much more complicated than that. By using rhetorical analysis in the context of a commercial, the people that should care about it are the viewers of the commercial themselves. By using rhetorical analysis, you can infer of the aspects that the makers of the commercial used to make their product or service seem much more interesting. Sometimes, a maker of a commercial or any work use a key aspect it to make the product or service more intriguing. For example, one of these aspects for the Tebow commercial is that of the usage of emotional appeals by Pam, when addressing the story of the near abortion of her son Tim, a well-known college football and religious figure.

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

The average person will watch approximately 2 million commercials throughout their lifetime. In this technologically driven environment, it’s the most effective method of appealing to an intended audience. However, there is a lot more to an advertisement than meets the eye. There are numerous methods being used in order to appeal to the audience. Corporations and businesses focus on rhetorical appeal when it comes to creating a successful advertisement.

The Popchips commercial was very unique, in the way it was trying to sell its product. When the ad first begins it starts off as a dating website called worldwide lovers. The ad wanted to give the idea that Popchips was made for everyone in the world. The whole reason they used a fake dating website in the commercial was to utilize the different types of people liking Popchips. The commercial used one man, Ashton Kutcher, to play different types of people in the world. All the

Another illustration of marketing strategies is that of high profit corporations such as Pepsi, Budweiser, Microsoft, and others, which use TV advertising to promote products and services expending millions of dollars. Some of these companies use air time during programs such as the Super Bowl in which companies have paid over 20 million dollars to promote their products in just a 30 second commercial within a 4 hour event timeframe. A company will expend exorbitant amounts of capital for advertising because they believe in the brand and quality behind the product acquired for years in the market.