Rhetorical Analysis Of 'Time' By Ferdi Rizkiyanto

The purpose of this paper is to discuss the methods of persuasion that are used in this commercial, and how the use of ethos, pathos, and logos has made the commercial from ASPCA persuasive and successful.

The advertisement by WWF uses rhetorical strategies such as an establishment of ethos, and an appeal to logos and pathos. WWF establishes ethos by being a world wildlife program who “is at work in more than 40 countries...and collaborating with governments and coastal communities,” which demonstrates their credibility. They appeal to logos by offering statistics such as that “ten million people in sub-Saharan Africa make a living fishing,” and that the “number of fish in their waters has declined by 50 percent.” By offering these concrete numbers and statistics, WWF establishes a logical advertisement. Pathos is appealed by this advertisement by including phrases such as “Protecting the Future of Nature”, “protect marine populations,” and “ensure

The final and the strongest appeal in the advertisement is pathos, the appeal to emotions. Throughout the ad sick children are being shown and getting treated by a doctor or nurse. Showing the family and children laying down on beds who are being diagnosed for cancer. By showing these images the audience feels a sense of loss, fear, pain and grief, even though they do not personally know the children. Also, by not helping these children the audience might feel

Ronald Reagan’s speech “A Time for Choosing” was a very effective persuasive speech that may not have gotten Barry Goldwater elected as president, but it did have a profound impact on the American people. This speech more than likely led to Ronald Reagan’s interest in politics and election as President of the United States in 1981. He communicated facts that may not have been known to the American community and additionally brought into perspective invalid statements that were said about Barry Goldwater. Reagan easily connected to his audience and was successful in convincing people to join his side of thinking through various persuasive techniques.

The Charity: Water Campaign, the creators of this ad, utilize the three rhetorical appeals to promote donations for clean water. Pathos is the first rhetorical appeal the audience will see in the "Charity Water: Imagine" ad. Pathos is used to appeal to readers', or in this case viewers', emotions. There are many emotions the creators of this ad could manipulate but the main two seen here are compassion and fear.

In addition to all the examples of pathos, they express a lot of ethos in the ad. This is mostly shown through Sarah McLachlan. Not only does McLachlan speech throughout the video in a soothing tone but she is also the one singing “Angels” in the background of the video. They don’t directly say it, but you can tell from the context that Sarah McLachlan is a huge advocate for the BC SPCA company. This is most likely because she is seem sitting on the couch petting a rescued dog and you can hear the sadness and pain in her voice. Sarah McLachlan is a famous person and when people see the commercial and recognize her they will want to help and donate just like she is. Sarah McLachlan is probably a role model to many and a lot of people want to follow in the footsteps of their role model. The people who see this commercial they will trust it because of Sarah McLachlan. The positive to this is that more people will want to donate to BC SPCA.

Approximately twenty percent of adults in the United States smoke cigarettes, it is this habit which is the number one cause of death that is easily preventable. Anti-smoking advertisements are seen throughout our society, usually showing the harmful effects of tobacco through graphic pictures or other shocking images. The advertisement I chose is a black and white image, showing a young man smoking a cigarette, with the smoke from it forming a gun pointed at his head. Off to the side appear the words, “Kill a cigarette, save a life. Yours.” The advertisement makes use of the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a strong sense of danger and bring awareness to the deadliness of smoking.

Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

In the book night, the author uses many different kinds of tones but the tone that stands out to me the most is like scary.

Zinczenko appeals to those whom perhaps do have health issues relating to obesity or diabetes since he puts himself in their situation giving this audience a more likable view on his idea. It becomes seemingly ideal to see that those with health issues like diabetes or obesity would most certainly not want to blame themselves and therefore appeal to what Zinczenko says; however, due to the logic used in his arguments in forms of data and studies he is able to appeal to more than just the people that are sick. Zinczenko asks questions beyond what the reader may think through his essay in order to communicate his arguments and in a way direct the reader to believe his perspective. Ultimately he asks the question that sets up his whole perspective

This advertisement also uses major topics in today’s society to draw people in. In the first section of the commercial, it uses whale extinction and McCarthy trying to save them. Secondly, it uses deforestation and the efforts to save the trees as another environmental draw-in. In the third slot, it focuses on global warming and the melting ice caps. And lastly, the commercial uses the extinction of rhinos (K. 2017.). This establishes Ethos by showing that the company is aware of the problems in the world today. These environmental issues have been a problem for several years, and there are many people that are concerned for them. By using them to pull people in, they are opening their audience to not only people who like the outdoors, but also to people who want to be heroes.

Environmental issues such as climate change affect life on Earth every day. As Leonardo DiCaprio discusses in his speech during the Paris Agreement for Climate Change Signing at the United Nations, the only way to diminish global warming, one of the most critical issues of this generation, is to take unprecedented action. By informing the audience with an effective strategy, DiCaprio persuades the delegates to make the right decision that will mold the future. His evidence compliments the coherent use of ethos, logos, and pathos. Climate change is a universal matter that can either persist, or be put to an end.

Time has overtaken the minds of society today in a multitude of ways. Daily tasks such as visiting family members, attending meetings, and paying bills all incorporate the substantial importance in tracking every second of a person’s life. In addition to scheduling, time is often denoted as a system of counting down until an indefinite end occurs. In an advertisement by Ferdi Rizkiyanto, a digital artist, an hourglass is used to represent time before the fate of humans concludes due to global warming. Within the hourglass, sand has been replaced by the water of melting icebergs, and the droplets trickle into the lower level containing the homes of modern day society. The global warming hourglass ad attempts to emphasize the importance of immediately solving earth’s impending environmental problems by appealing to the emotions of fear and pity, but the awaiting disaster used in the visual is ineffective because it will not occur during the audience’s lifetime.

Thesis Statement: Global warming is a growing concern of scientists and researchers who believe that it is a serious problem for our planet. The concerns and research have also been questioned and have even been called myths. Millions of people find themselves affected by these weather pattern changes and are concerned for their futures. Activists on both sides of the argument are very passionate and not afraid to attack each other in every way they can. There are many questions that are still not answered, however, we continue to see drastic weather changes to Earth. We must go beyond the arguments and learn as much as we can to stop what could possibly lead to the destruction of our planet, our way of life and our future.

In recent years, the controversial subject of global warming has been more predominantly brought to our attention. Is the threat of global warming real? Is it man-made or is this just a natural cycle of earth? Does it really affect earth’s inhabitants? Should action be taken against it? If so, what kind and to what extent? It cannot be only a coincidence that the alarmingly rapid climate change coincides perfectly with the increased amount of pollutants that humans release into the environment. The once stable climate has in recent years begun to skyrocket, thus altering the delicate structure of earthly life. This proves to be hazardous to the future of the planet; some people worry that many of the resources the environment provides that