Rhetorical Analysis Of Trump 's Campaign Announcement

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With the 2016 Presidential Election roughly a year away, all eyes and ears are turned towards the candidates, one in particular being Republican Donald Trump. In Trump’s Campaign Announcement, not only did he generalize and insult a country, but he also fed the U.S. public misleading information. Trump begins his speech by rallying the public using “we” as a constant reminder of our universal bond of being U.S. citizens. By using a group mentality, Trump is able to successfully use ethos to invoke a response for the “group” – the United States citizens. In order for Trump to gain the public’s approval, he must first make everyone feel connected with him. For instance, in one of Trump’s opening lines, he attempts to create a crowd frame of mind by saying, “Our country is in serious trouble. We don’t have victories anymore. We used to have victories, but we don’t have them” (Donald Trump Transcript: ‘Our Country Needs a Truly Great Leader). The individuals who wrote the speech for Trump did not say “we” and “our” by accident, their purpose was to persuade the public how Donald Trump – the multi-millionaire business tycoon– can be relatable to anyone in the crowd. Donald Trump then began to walk on a tightrope when addressing immigrants from Mexico. In his speech, Trump begins to test waters about immigrants from Mexico by claiming, “They’re sending people that have lots of problems, and they’re bringing those problems with us. They’re bringing drugs. They’re bringing

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