Rhetorical Analysis Of Verizon

The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.

Moreover, Verizon Wireless also tops their competitors when it comes to how fast their service is. “For the second year in a row, Verizon Wireless takes the crown as America's fastest mobile network by delivering the quickest speeds”(PCMAG). This shows that Verizon Wireless stomps on other big competitors such as AT&T, Sprint, and T-Mobile year after

“At the end of the day, the purpose of advertising is to sell. Marketers who ignore this fundamental usually get into trouble.” (Chimoff, 2014) Verizon has been a strong competitor in the electronic communication arena for years. Verizon totes that consumers are looking to get the latest devices, but these devices are only as good as the network they are on. They boast to be the network with the most coverage availability and fastest internet speeds. Fiber-optic technology provides the most efficient and reliable way to transmit data to your home. As the largest national provider to offer 100% fiber optics straight to the home, Verizon’s FiOS delivers a faster entertainment and communication experience simply by transmitting data as pulses of light through hair-thin bundles of glass. While other cable companies connect to homes using copper, FiOS stands alone using the latest technology that can support future innovations in communication and

T-Mobile says they have more LTE towers than Verizon because they doubled their towers since last year. Also, they say that T-Mobile’s towers reach more places than Verizon. This appeals to the consumers need for facts because hearing that T-Mobile has better coverage than Verizon is intriguing, and they might think about switching. The last line in the advertisement which says, “Join the millions that switched” is especially appealing because if some people have switched and enjoyed it, other people will as well.

The company, I'm representing is Verizon. Verizon offers consumers many products and services for the home, business and even wireless products. Verizon's products that are offered for the home includes but are not limited to FiOS Internet, FiOS TV, FiOS Digital Voice, Standard DSL and home phone, Internet security, text support, and many wireless options to choose from ("FiOS - High Speed Internet, FiOS TV, Digital Voice | Verizon"). The target market for Verizon's customers is everyone! Verizon wants to be a brand name in the home of family and provide all families needs from the cable they watch to the mobile device they speak on. Verizon's goal is to ultimately own the home of consumers.

Virgin’s current products and services range consists of telephone, soft drinks, trains, planes, broadband, directory inquiries, television packages, and many others. The time that it takes a product to be released, can effect greatly the overall success of the launch and consequently to the product itself. Nonetheless, Virgin products’ demand remains pretty much continuous throughout the year and that makes their competitors’ actions the main factor that they are dictating their product’s launching time. Because Virgin wants the launch to be successful, they make their promotional material be released at the right time to increase awareness and raise the product’s demand. As Virgin wants to enter the broadband market, is using various promotional ways to increase the consumer’s awareness on a mass scale so that their objective of increasing the number of sales can be achieved. One of these promotional ways that Virgin are using to show the quality of their broadband, is by highlighting the adaptability of the service by showing three very different internet users that are using the broadband in an incredibly positive way. The message guarantees that the consumers know that the product has numerous applications which are fit for a number of different purposes. Moreover, they have designed their broadband HUB in such a way that it appears stylish and sleek, to highlight its fast speed and technological developments that were made. By developing their

T-Mobile also did a different ad for NBC's free live-stream featuring Rob Riggle and a vulture. The idea is that he got data vultured cause his wireless carriers scavenge back the data he doesn't use. So things went wrong when

Due to wide coverage and most efficient customer service Verizon has become the largest Wireless communication company in U.S.

People are able to customize the ads are shown to you to fit the needs and preferences as well. This is the advertising that working best because of the free internet access offered and the special offer and discount price which every one is looking for. For example, I just order one while I am doing my research because I saw "everywhere internet access and the discount prices.

The prominent method of advertising for the iPhone 8 is the internet. Most potential customers are already smartphone users and are technologically literate, who like to browse social media and video sites daily. On one hand, for those seeking a modern portable device, Apple uses bold and colorful video advertisements to showcase the design and beauty of iPhone 8. On the other hand, for enthusiasts that care about the performance and features, Apple hosts product events that demonstrate the iPhone 8’s latest features such as Augmented Reality. For social media lovers and photographers, apple also promotes user-generated content. By featuring photographs taken on iPhone 8 using the hashtag #ShotoniPhone, customers get a chance of being featured

Both the triple play ad and the x1 ad are targeting customers who are considering moving to DirecTV or AT&T. However, their approaches are vastly different. The triple play ad tries to use humor while also informing the customer how much their product costs, while the X1 ad tries to use a different style of humor to point out their competitors’ flaws. It is imperative that we don’t make assumptions based upon one ad. If we did that with the X1 ad, we would just take it as gospel that Xfinity is better than DirecTV and AT&T. If you are resorting to disparaging your competitors rather than talking about your own positives, there is a good chance that your own product might not be the best.

The ABC ads were bright and humorous and they were a response to the steady decline of network viewership. Since 1990 viewers have been turning away from the big four networks -- ABC, NBC, CBS and FOX -- and instead watch more cable channels or watch less TV overall. ABC's statement is that "television" is good; not "ABC" is good.

Mobile network operators make all sorts of claims in their non-stop marketing: fastest network, most reliable network, largest network. Cut through the marketing fog, and what's the truth? The latest report from RootMetrics provides some answers, and it paints Verizon as the clear leader in the U.S.

In analyzing Verizon's strengths, it is apparent that they have strong brand recognition in the market and industry. They are not only the leader in market share for wireless presence in the U.S., they were also ranked at the top for branding and customer loyalty in the wireless phone category and received the 2005 BrandWeek Customer Loyalty Award as a result (Verizon Customer Satisfaction – Award & Recognition, 2005). In addition to strong brand recognition, Verizon is ranked the

The commercial, for Sprint PCS, was meant to convey the spontaneity and reach afforded by the wireless world's latest craze, the camera phone. But what Mr. Burke saw was the peril.