Rhetorical Analysis Of Verizon

The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.

My mom is the biggest supporter that I have, and Procter and Gamble (P&G) demonstrates this perfectly in their commercial. This commercial was featured during the 2016 Rio Olympics for a universal audience to see. Procter and Gamble put together a tear-jerking, heart warming, incredibly relatable commercial to promote their products and what they stand for as a company. They appeal to everyone who had a mom who supported them in some way and especially target moms who care for their children and want what is best for them. The usage of ethos, logos, pathos, and kairos play a very important role in ensuring their commercial is effective. Rhetorical fallacies are also important to P&G for making a persuasive and effective argument, although that argument may be false. The usage of

With the location and the community near the ad out of the way, the rhetorical appeals can better be explained. Those being logos, ethos, and pathos. To begin with, logos, or logic, tries to appeal to the intellect and mind of the target audience that they are trying to reach. In the case of this specific ad, the logic of this ad seems quite direct. In that if you prefer to eat chicken, you should visit Chick-fil-A, instead of the alternatives. Which in the case of this ad, it is almost a blunt statement. Since it directly tells the viewer to, eat more chicken. The next rhetorical appeal would be ethos, or appealing to ethics. Which tries to convince you that the author behind the ad is credible and an authority on the topic in question. In

It was the first talking Gecko America had ever seen. The Geico Gecko was a worldwide phenomenon which advertised for Geico's auto mobile insurance starting in 1993. The audience could explain him having “ ..constant good cheer, insatiable need to meet people,...” which any person would love because he resembles a good person who loves their job ( A Word From Our Sponsor ). In 2004, the next catchy advertisement saying came along as “So easy a caveman can do it” ( GEICO History ). People, notably adults, want simple and easy so the advertisement was conformed to that particular audience. Many advertisements, including Gecio’s, use different devices to overall influence and sell their products to a specific market. Geico's advertisements have grabbed the audience's attention for decades, though what about now?

As we have discussed before, the ad is made up of a panda in nature with bamboo sticks as hands in the background. The panda is known to symbolize slowness, while the green bamboo sticks symbolizes nature and growth. We all love to see nature continue to grow and become a precious piece of earth; however, AT&T has created the same illusion of its company growing and becoming the best in the world. The hands, if you pay close attention, are facing in different directions. The point of the hands facing many directions is to alert the audience that coverage is all over the world. If we look at the arm and hands as signal towers, each hand has a certain amount of fingers pointed up, symbolizing "signal bars" that our phone receives when we have service. Our minds are then triggered to believe that AT&T, in fact, has the best coverage around the

With an increasing reliance to cell phone usage in the modern era, there are more potential distractions on the road than ever before. Even with the countless public service announcements urging individuals to not text while driving, there are many people do not take this message seriously. Thus, AT&T has decided to use its influential power and resources to create an advertisement that truly resonates with those who have not heeded the countless previous warnings. The company is making the argument that no post, web search, social media site, etc. is so important that it is worth taking the life of yourself, a loved one, or any innocent bystander.

For the Technical Communications Rhetorical Analysis assignment, I have reviewed two separate memos including; a memo titled confidential memo from the supervisor to the nurse manager based on errors made by a nurse and corrections needing to happen, also the memo titled problem memorandum assignment from an RN to the Senator and chair of New York State 's Health Committee as persuasion so the legislature will support the Registered Nurse Safe Staffing Act H.R. 876. Audience Analysis The Confidential memo has been written by the Director of nursing for a specific audience, the nurse manager, who will have a great impact on the content of the memo. There could be a secondary if it’s decided by the primary audience that they will include

Our logo is an armor shield frame depicts a stylish letter T which stands for the name Tesla. On top of it is the curve line symbolizes high level of reliability and safety driving. For the car logo, Tesla took off the army shield, but keep the letter T and top curve to make it simple, modern and attractive. This design implies Tesla’s unique approach based on electric vehicles’ breakthrough which is also its competitive advantages in the auto market.

Verizon is a major telecommunication provider in the United States. The company is the market leader, with $110 billion revenue and $2.4 billion in profit (MSN Moneycentral, 2012). Verizon has steady revenue streams that are largely based on a subscription model. It has several business segments, including wireless (63.3% of revenues) and wireline (36.7%) (2011 Verizon Annual Report). Most of this report will therefore focus on the wireless business, not only because this is the largest business that the company operates but because it is a rapidly growing and evolving business as well, a function of the rapid pace of smartphone adoption in America.

Moreover, Verizon Wireless also tops their competitors when it comes to how fast their service is. “For the second year in a row, Verizon Wireless takes the crown as America's fastest mobile network by delivering the quickest speeds”(PCMAG). This shows that Verizon Wireless stomps on other big competitors such as AT&T, Sprint, and T-Mobile year after

“We are committed through our actions and the services we provide to positively impact the communities and customers we serve. We strive to conduct business responsibly and ethically, maintaining our reputation for trust and responsibility wherever we operate,” (Verizon. (n.d.)). At Verizon, they engage their employees with challenging and meaningful work; establish the value that would last for the society. They are devoted to place their customers first by providing excellent service and exceptional communication experiences, (Verizon. (n.d.). They are committed and honor their

Due to wide coverage and most efficient customer service Verizon has become the largest Wireless communication company in U.S.

Verizon Communications formed by the merger of two big and successful companies, Atlantic Corp. and GTE Corp., is the largest telecommunication company. The company serves large part of the market in United States. However the company faces certain strengths and weaknesses which affect the way company formulate its strategies.

From a business-level strategy, Verizon Wireless is the leader in customer service, according to consumer reports, with an overall satisfaction score of more than 72 percent.

The insurance company Geico, which stands for Government Employees Insurance Company, uses many rhetorical strategies in their film advertisements to successfully attract viewers and convey positive messages about their company. By developing senses of ethos, pathos and logos, creating symbolism, and using effective cinematography in their ad campaign, Geico attempts to attract young businesspeople to the company. Their use of rhetorical devices in the commercials helps to send the message that Geico relieves stress in tense situations and is the logical choice of insurance.