Rhetorical Analysis On Domestic Violence

Since the emergence of advertising in American culture one thing that has remained constant is the visible truth that men and women are portrayed differently. In consideration to the evolution of man kind gender roles have evolved immensely throughout time, although advertisements have not kept up with this process of evolution. Companies to this day use their tactics and skills to reach out to specific genders such as pretty fonts with a stylish message, while advertisements towards men portray the character as strong and intimidating. The typical viewer can easily spot the difference in the portrayal of genders. Men are portrayed this way because the viewers look up to these characters, they want to be

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

Picture a long, stressful day where an avalanche of work completely exhausted your energy. The only thing worth looking forward to is coming home to relax while tuning into your favorite television show. In between the show, a commercial comes on to propose an energy drink built to help overcome those prolonged and demanding days at work. Advertisers are known for creating the most influential and effective way to launch their products to the general public. In the article “Men’s Men and Women’s Women”, author Steve Craig suggests that advertisements rely on stereotypes in order to manipulate consumers. Likewise James Twitchell, author of “What We are to Advertisers” strengthens Craig's reasoning by discussing the methods of persuasion that capture their respective audience’s attention to create a good commercial and sell a product. Both authors focus on the different techniques used by the advertising industry. Through their supporting demographic and psychographic evidence, they utilize advertising to show a strong correlation between each other. By using subtitles both authors explain the distinctive stereotypic profiles that are formed just from advertisers constantly examining the target audiences in order to create a connection with the product and the consumer. Twitchell reinforces Craig's position by introducing the different types of profiles advertisers target and be recognizing the effects of the method pathos and logos has

This type of ads reinforces and puts pressure on young male adults of how they are supposed to look. Male is pressure to look a certain way so they won’t consider weak. In our society, we used to tend to believe that males aren’t supposed to show signs of weakness that they have to be strong to be a man. This type of ads just reassures the stereotypes of man that they have to buff and a macho.

Steve Craig, in his article Men’s Men and Women’s Women especially define how different sexes in advertisement can influence a particular audience towards a product; one stereotypical method he describes is “Men’s Women” (Craig).One such ad using sex appeal, and a basic structure of “Men’s Women” to bring in customer was made by BMW in 2008 to sell their used cars. BMW, which is a world-renowned company known for its performance heavy automobiles, targets a male audience by comparing a gorgeous woman to their cars.This ad by BMW, who no doubt make amazing cars, degrade women through its message, and it enforces Steve Craig’s “Men’s women” tactic, but this ad also goes a step further and displays the ever-present patriarchy in advertisement overtly.

I chose to respond to Sacks and Smaglick. When I think about the way men are portrayed in advertisements, I think about guys making small, but funny mistakes. One commercial that immediately comes to mind is was an advertisement on TV a few years ago. It was from a repair shop and the commercial would involve the wife using something like a bathroom sink. The wife would attempt to use the sink and it wouldn’t work. She’d then say, “Honey I thought you fixed the sink?” The husband would usually reply with an “I did.” The slogan was “we repair what your husband fixed.” I remember my mother immediately laughing when this commercial came on. It made men out to be foolish guys who do more harm than good when they try to fix something.

Our existence can be illustrated by envisioning a painter who is fabricating a painting. As the painter begins to use the soft brush, its thistles with each movement construct systems and subsystems that are elaborately woven together to display biased perception of ourselves. Consequently, a misguided stroke may alter an exceptional piece of art turning it into a catastrophe. Regrettably, this metaphor unveils the misfortune that can occur in the lives of numerous individuals. Comparatively, like the painter who can be consumed by adversity, a victim of domestic violence with one misstep can eradicate his/her own life.

Male response to depictions of 'ideal masculinity' in advertising is typically negative, a new research has found suggesting that advertisements should depict roles played by men in real life.

Stereotyping while advertising is a tactic that has been used since marketing was first invented. This tactic has been used to shape public perception about how certain groups of people should act. Women in this advertising world are shown as highly focused on their looks, and how the goal of the average women should be to be thought of as “sexy”. Men are pressured in advertising to assert nothing but raw masculinity. The idea of a male being a caretaker in the home, or a women being a member of the workforce or shunned by this stereotypical perception in advertising. This thought process oppresses those members of society that which to branch out beyond their stereotypes. An article in The Globe and Mail called “Social issues trump sexism in consumer's minds” demonstrates that despite the public outcry against sexism in advertising, it is not a deterring factor when deciding which product they would want to

Domestic violence is one of the worlds best kept secret, as an estimated fifteen percent of violent crimes are accounted by intimate partner violence (ncadv.org), yet it is rarely reported, or resulted in a conviction. This issue is prevalent in the United States, and it is a widely represented population, as there are many resources available to those that are victims of this crime. For this literature review, I was interested to see how this heinous crime is seen within Muslim culture, specifically in Iran. My initial interest sparked from hearing a friend of mine say that the women in her home country of Iran were treated as property, and that what the United States sees as being crime, is just typical behavior there. Another reason that this issue is not commonly talked about, aside from the fear of judgment and embarrassment, is the aversion that those within the Muslim culture are overly violent; a direct cause of the religion. It is then that I decided to commence my effort to dive into the world of research on my topic: Prevalence of Domestic Violence within Muslim Culture. My hypothesis was that mental illness of ones partner was the largest risk factor associated with the victimization of relational violence, and continued below is information derived from previous research.

According to society, men are supposed to be strong and athletic, however sensitive and understanding at the same time. Both genders have equal pressures of their own, so each sex should be seen in an equal state. I believe many companies use women for most ads is because men are so respondent to visual senses. Studies of men show that men respond best to pictures. In Susan Bordos essay, Deborah Blum states “that testosterone is wired for visual response.” (Bordo, 132). Even though this may be true about men, it still should not shock society as much when men play the role women have for so long. I believe advertisements should stop using men and women as sexual targets all together. These campaigns tell nothing about the product being advertised, and companies need to start getting more creative with them.

Gender stereotypes in advertising tell their consumers what to buy and how to act based on their gender. When advertisers use gender stereotypes in their advertisements they're creating their own standard for what kind of consumer buys their product. This can be very harmful considering gender roles and behaviors change over time. Advertisements directed towards men focus on risk taking, aggression, and stoicism; traits that are viewed as masculine in nature. Men who don't identify with masculine traits being apart of their male identity might find advertisements targeted toward men that pander towards those stereotypes offensive. Just because men may exhibit these traits or even strive to acquire these attributes doesn't mean that these qualities are what define men as a whole.

Male stereotype in advertising is somehow less definable than the female one. However, the 21st century is less forgiving to the male population than the earlier decades and tends to depict men in a virile and muscular way, with focus on image of power and masculinity as well as portraying them as a “sex object” so men now experience what women have had for years.

As a viewer and consumer of media, I constantly see sex or the image of perfection used to sell a product. As a man however, I see many different commercials where I am the target audience. These commercials, which usually sell supplements, clothing, or hygiene products purposely use large muscular men to appeal to us emotionally. This is to insert the idea into our heads that if we use the product that these muscular men are using, we will be just like them. It is common knowledge that this practice is normal, but is it ethical? How does it affect men from an emotional standpoint? I want to know if men are affected by the impossible standard advertising sets for us. Do men value themselves less because of it? How does advertising effect an individual’s self-esteem and self-confidence?

When you go on the internet for any reason at all, whether it’s go log onto a social media site or to research a topic, what do you see all over? You see advertisements. Maybe they’re along the side of the page you are viewing, maybe they’re in the middle of the paragraphs, or maybe they even have something that pops up and advertises something so that you cannot ignore it. Either way, you can’t avoid seeing ads. They are everywhere. Most of the time, the advertisements we see are targeted at girls or women, as I see a lot of make up or weight loss ads that have a woman as the picture. The ads are trying to criticize women into making them feel like they need the product being shown. Well, it’s kind of the same for men, but also a little different. Ads that target men are usually more. I guess you could say, dangerous looking. Many of them have guns, and some even have what looks like to be a man forcing himself on the woman. Advertisements these days are focused at both genders; however I think the ads targeted at men are worse in the sense of danger. Advertisements that target men are trying to sell the messages that masculinity is violent, physically aggressive and sexually domineering.