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Rhetorical Analysis On Make America Great Again

Decent Essays

There is no one reason that can explain President Donald J. Trump's controversial, but enduring appeal; however, the combination of charisma and a powerful message (i.e. “Make America Great Again”) were some of the greatest contributors to the success of his 2016 Presidential campaign. Donald Trump’s bold and non-politically correct approach to politics, along with his charismatic personality appealed to many Americans, and his campaign slogan of “Make America Great Again,” made many American’s feel nostalgic, because it allowed them to attach their own individual perception of when they felt America was at its greatest.
A Powerful Message

A good campaign slogan is an important factor to consider when running for President. According to the …show more content…

In order to change the mind of someone, something big needs to happen to grab their attention, and what better way to do so than doing something unexpected and/or outrageous. For President Trump, any press is good press, which means to him there’s no such thing as bad press; therefore, unexpected and outrageous are part of his charismatic persona that many people seem to flock to.

President Trump’s charisma is a key reason for why he has been so effective in capturing the focus of Millions in the United States and even Billions worldwide. President Trump is always changing. Just when people think they’ve begun to understand him (i.e. what he might say or do), he often does something to prove their assumption wrong. During the election, whenever the media attention would start to deviate from Donald Trump, some sort of a new controversy would suddenly arise, (e.g. like with his plan for a temporary travel ban from countries that were predominantly Muslim, dubbed the “Muslim Ban”), which directed the media right back onto himself. Whether intentional or not, President Trump’s controversies essentially drowned out his competition during the election, detracting all the attention from his more experienced political

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