Rhetorical Analysis On Proactiv Katy Perry

Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

Family: Beyonce is Beyonce lives at home with mother, mother's husband, Pablo Velasquez, and three siblings - Jose (age 15), Solange (age 13) and Tristin (age 12). Beyonce parents have been separated for a number of years. Beyonce father resides in Florida and she las limited contact with him. The family originally is from North Bergen before moving to Elizabeth NJ. Beyonce and Mrs. Crespo continues to have a volatile relationship. Mrs. Crespo seems to relate to youth in a negative manner and seems frustrated with her behaviors. Beyonce asks Mrs. Crespo if she can live in North Bergen with her aunt Amber and Mrs. Crespo became verbally abuse towards youth. Mrs. Crespo expresses her feeling towards Beyonce question in a verbally hostile tone, she used several different foul words to describe how she feels about youth and her behaviors in the home. Mrs. Crespo behavior language became so inappropriate CM and Sosa had to inform Mrs. Crespo that if she cannot talk inappropriate tone without using foul language we are going to have to end the phone call. It is clear that Mrs. Crespo and Beyonce continues to have a difficult relationship and that due to the lack of respect they both have for one another.

The article for “Aveeno Active Naturals,” advertises their lotion through extensive use of ethos, pathos and logos. With the use of various techniques and phrasing, they favorably present their product and provide evidence to convince a customer to buy their lotion. They use ethos by featuring the widely known actress, Jennifer Aniston. They extend their credibility by writing on the label,“dermatologist recommendations” and being a famously known, well-working brand. They use pathos through selective phrases such as “Naturally beautiful results,” the promise of skin thats soft to the touch and the use of this lotion will be consumingly delightful. Aveeno uses logos to attractive the customer, by promoting “healthy-looking” legs and natural

Logos, ethos, and pathos are essential components used in advertising. By learning to recognize logos, ethos, and pathos in advertising, we are able to understand the message and what is being portrayed. (Albert et al, 2014), suggested that Aristotle postulated that a speaker’s ability to effectively convince an audience is constructed on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. These appeals together form what Aristotle calls a rhetorical triangle.

Logos in the advertising shows that it is impossible for someone to have used the product and not benefit from it. The argument is that anyone can use this product and gain the same results. Try it for sixty days risk free.

Television advertisements have been a part of pop culture for years, these quick minute long clips gain the popularity of its viewers through humor, shock, or simply good salesmanship. The ShamWow infomercial has become one the most well known television ads in America. Its popularity came from its snappy dialogue, believable offer, and enthusiastic spokesman. But what made this infomercial so successful? Today I will be analyzing how the ineffective use of the appeals of ethos and kairos, and the highly effective appeal of logos and pathos effect the audience in the ShamWow commercial.

television advertisement companies, main intention is to captivate the audience in other to purchase their product that they are portraying. In this essay, I will be analyzing these two ads, “Whale” (Old Spice) and “Susan Glenn” (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to pathos. Through this essay I will analyze the rhetorical effects that help bring these commercials to life.

Sexualizaton and objectification in the advertisements we see and the media we watch has become a very strong issue in our society. With the idea that “sex sells”, consumers don’t even realize that they’re not viewing the advertisements for what they are, but for the women (or men) that are being portrayed in a very erotic way, posed with whatever product they were hired to sell. Many articles have been written so far to challenge and assess this problem, but one written by Jean Kilbourne (1999), “”Two Ways a Woman Can Get Hurt”: Advertising and Violence” holds an extensive amount of authority. Using her personal experience with the subject, as well as studies she has conducted herself on the topic of sexualization, she talks about how the amount of sexualization in advertising affects how society views the culture and products consumers buy. She also notes that because of the quantity and prevalence of these ads, the rate of all forms of sexual assault, specifically rape (mostly towards women of all age), increase, as well as other forms of assault. It is important to examine Kilbourne’s use of rhetorical devices, such as ethos, pathos, and logos, and how effective these devices make her article. This way, it can be examined for its validity and her understanding of her own research. Kilbourne’s article is very effective through her uses of pathos and ethos, but at the same time, it loses its effectiveness through her absence of a counter-argument, as well as a lack

Chick-fil-a’s advertisement utilizes the “smart-user theorem”, a form of pathos. A cow holds a sign located toward the center of the ad stating “ SMART PEEPLE EAT CHIKIN” (McDowell, Jim). The presentation acts as a subconscious play on the human desire for intelligence. The “smart-user theorem” encourages customers to feel smarter for using a company’s product, causing him or her to love the product (Srivastava, Kumar). The advertiser, therefore, makes the audience feel “smart” for choosing to purchase items at Chick-fil-a, furthering the advertiser’s effectiveness.

The Demographic Imperative is crucial for intercultural competence seen from the recent mistakes of an uneducated spokesman, Miley Cyrus. From her last racy performance to this year’s racist lingo and attire, Cyrus demonstrated a perfect example of the horrible ignorance to the demographics of an audience. Increasing in diversity, the demographics of the United States have changed dramatically over the past few decades; “The U.S. population is now more than 308 million, of which 62.3 percent are European American, 16.3 percent are Latino, 12.6 percent are African American, 4.8 percent are Asian American, and 1.1 percent are Native American. About 2.9 percent of people identify themselves as belonging to two or more cultural groups. (Intercultural

Persuasion is a part of our everyday lives. Whether we are persuading our mother, using persuasion through speech, or threw advertisements, we are using rhetoric strategies to get the response we desire. With the help of minor details in many advertisements, Ethos, Logos, and Pathos are a way of persuading the audience to buy or think a certain way. A Colgate toothbrush commercial used Logos, Pathos and Ethos to spread the word that they have the best toothbrush of all, in which they target everyone who has teeth. Through the use of advertisements, Colgate has convinced the world that they have the best toothbrushes, they’re even recommended by dentists.

On May 2014; the Women’s and Health magazine published an advertisement for Sofia Vergara featuring Head and Shoulders. Head and Shoulders is a shampoo product with different kinds of shampoos. This advertisement is selling the green apple head and shoulder shampoo with its conditioner. Who are the targeted audience? Why would any person choose this product not the other? A lot of questions the advertisement must reply on to be considered as a good advertisement. One of the main questions asked would be if this was a persuasive advertisement or not. Such a question is answered through the use of logos ethos and pathos.

Words like “help,” “feel,” and “faster,” are used in this ad to subtly make readers believe that NyQuil will cure Mom’s illness quickly when, in fact, they really only say that the products might make her symptoms briefly subside quicker than another indistinct method of treatment. This subtle method of advertisement is actually very common in all types of ads. Another technique used to attract attention of audiences is the adorable image of a mother and daughter playing dress up together. When someone sees this image, they are expected to feel strong, loving emotion for the seemingly deep mother-daughter connection in the photo. This mode of persuasion, pathos, is used to play on the emotions of viewers who see this ad. By using pathos in advertising, advertisers are also showing the main values of a culture.

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.