Rhetorical Analysis Paper: Budlight Advertisement

Budweiser is known for creating advertisements that convey messages that you wouldn’t otherwise tie with beer. In one of their more popular commercials “Lost Dog”, they attempt to show that your “buds” will always have your back, just as Budweiser will always be there for you. Budweiser managed to relate this life lesson to their notable company and a wide-range of viewers. In the “Lost Dog” commercial they successfully persuade viewers to buy their beer with the use of rhetorical appeals including ethos and pathos, while also lacking in the third appeal logos.

A common trend in beer commercials is usually a dramatic representation of how the beer is made, where the drink originated, and a special symbol. For example; Budweiser with the Clydesdale horses, Coors Light with the Low-Calorie factor, Dos Equis with the man that says “Stay Thirsty”, and the list could go on. However, a particular beer commercial caught the eye of many young adults during this years 2017 Super Bowl Commercial’s. The 2017 Bud Light commercial took a different humorous approach on how they advocate their beer. “Ghost Spuds” Bud Light commercial effectively convinces young adults that drinking with your friends is acceptable if you’re drinking responsibly.

When looking at Skyy’s vodka advertisement, they had encoded many types of meanings in their advertisement to appeal customers into buying their products. You first see a woman dressed up all in black holding a martini shaker while a man is sitting in a round chair holding a martini glass. You can only see the man’s hand and legs which creates a mysterious look with the combination of the setting being night time. The second thing you would see is the actual product in the corner of the ad because of the contrast of the dark bottle and the white table and chair. The white man sitting in the big round chair without his face reduces the attention of him which brings more attention towards the woman. The man without the face could represent that you could be the person who is sitting there and be treated like a king by the women serving you vodka in a seductive way. This would bring attention to male customers who are looking at the ad and they can decode the message of buying this vodka would get you a sexy woman serving you in a luxurious suite alone. The attractive woman is the core concept to appeal to customers by the placement and size being almost the whole print ad. The lighting towards the women enhances the woman’s curves, breasts and a smooth silky skin. The position of the woman shows a seductive approach to the man by how she is very close holding a margarita shaker even though his martini glass is full. The position of the woman with the woman’s gesture towards

Budweiser’s marketers brilliantly mastered the art of tugging on the heartstrings of their audience. The theme of the television ad’s message is that there is no need to drink and drive unless there is a safe plan to make it home. This minute-long ad is anything but cliché; it shows the relationship growing between a man and his puppy. As the years go by, the young boy takes his puppy everywhere, up until that night where he is going to drink with his friends. As

This advertisement is directed towards people that are age twenty-one or older in the US, they must like beer, and maybe more specifically Budweiser. Anyone that watches this would know that because in the United States we have a law that you cannot drink alcohol under the age of twenty-one. Now, this commercial may be aired across the world so we also need to keep in mind that some

The word like “Time flies” indicate that the drink will make consumer so satisfy that they lost track of the time. The image is also featuring a happy and fun time that will make consumer to purchase drinks. The other word like “Bud light as the choice for light” it very trying to influence consumer who is in a concerned with weight and only for a light drink night.

The sun is shining brightly, making the day look energized and positive. Running across the picture, capitalized bold words spell out the word for. Following after, a pepsi can is situated alone, surrounded entirely by the shade medium blue. When doing this, it leads the audience’s eye straight to product; to show a visual of what the company is trying to sell. As you follow the layout of the ad, the audience’s eye fall into the brightly colored box - where a beautiful blonde woman is blowing a kiss. The women in this photo is wearing a beaming light blue vest, that contrasts against the softly shaded colored bubbles that encircle the attractive woman. Since it is positioned that way, the audience’s eyes will focus directly to the middle, where the lady stands. An N is placed in the middle of the picture, capitalized and bolded. Adjacent to that image is the Pepsi logo, enclosed by soda combined with ice. The circular logo for the Pepsi brand is used as an O for this picture. At the end of the chain of photos, lies an image of an attractive man jumping in the air, while throwing a basketball. Behind him is a shade of navy blue, adding a dark background - drawing more attention onto the man, while still holding a fun tone. Due to darkness of back, the orange basketball stands out, adding a pop of color. Right in the middle remains a capitalized and bolded W. The ad spells out the phrase "LIVE FOR NOW", as in live for the moment and enjoy life. This Pepsi

At any given time a person can turn on their television and find a commercial of some sort. Their main purpose is for them to throw information about their product to anyone who will listen. It is also common for this form of advertisement to be promoting an alcoholic beverage. Whether it’s a catchy song with the chorus chanting “This Bud’s for you!” or three frogs belching “Bud-Wei-Ser!”, viewers learn the slogans and use them in their own lives. Needless to say, alcohol companies have mastered the art of grabbing the attention of their audience by imbedding their images and words through commercial advertising. Although clever, these advertisements can be misleading

European and European-sounding beers such as Lowenbrau and Heineken like to show handsome, wealthy-looking adults enjoying their money and leisure time. A typical scene shows such people enjoying an expensive hobby in a luxurious location. Beer, these ads tell us, is an essential part of the "good life." This type of ad appeals to people who want to see themselves as successful and upper-class.

The purpose of this research is to dissect the subtle and obvious messages communicated through Skyy Vodka advertisements in order to decipher the thematic elements being presented and the overall intentions of the creators. This research is important because many people are under the constant pressure to consume alcohol, which is known to be harmful to our body, and have definitive impacts on our image, yet these advertisements are mixed in their positive and negative influences. I will use six video clips from the official campaign of Skyy Vodka, “West of Expected,” all of which are similar in artistic quality as they were all produced by Venables Bell and Partners. This is an interpretive qualitative video analysis, through methodical viewing, which relies on the tenant that Skyy Vodka has undergone a visual brand identity transformation.

Advertisements for cologne are very unique. Cologne ads usually portray a message that says “wearing this will make you attractive” or “you will be more powerful by wearing this cologne.” Most of these advertisements feature men, since men are their target audience. However, some other advertisements feature women, since women sometimes buy cologne for men as a gift. Some advertisements, like this one, feature celebrities. Having a good-looking celebrity, such as James Franco, draws in the attention of viewers. This advertisement does a great job of visual advertising. The dark, simple background of city lights is intended to focus one’s attention solely on the image and the text, while portraying a scene of mystery or perhaps adventure. This advertisement is fairly simple, yet allows the

"The power of advertising." Explore the nature, purpose and effectiveness of rhetoric as used in some adverts of your choice

Advertisements vary on their intentional purpose, ranging from the persuasion of you to purchase their product to informing and educating, rather than sell a product or service. One of the most advertised products is beer, and the producers use many different styles of advertising to persuade consumers that theirs is the optimum, in hopes that it encourages you to postulate the need to purchase their beer. For example, a Guinness beer television commercial, which made its debut on UK terrestrial TV on October 3rd, 2005, somewhat re-invents the theory of evolution into what they call the Guinness theory. The Guinness theory is that man’s ascent from the slime has been leading him inevitably towards the enjoyment of a pint of their estimable product, as stated on www.newsletter.framestore.com. It is in my interpretation that the creators of the ad were using the logos appeal, in the sense that they were using the theory of evolution to present to the consumers that once the evolution reaches present time that humans have waited the 500,000,000 years of evolution to drink a Guinness beer.

The advertisement I have chosen to analyze is a Budweiser print ad. The ad itself has no text besides the writing on the label of the beer, so the argument is found in only the picture presented. In the picture, you see only the body of the beer bottle with a woman leaning against it. She is in a skin-tight one-piece outfit that continues the label on the bottle where she is leaning. I believe this ad is extremely harmful to society in many different aspects including the way it associates drinking alcohol with sex and both sexualizes and objectifies the woman in the advertisement.

The campaign has been in progress for about twenty years, and has been called the most successful ad campaign in American history. [2] The standard image of the Absolut bottle is recognizable by many people, and has purposely been reproduced in every ad establishing it as a social symbol in America. Each advertisement includes a culturally significant person, place, object, or idea along side the standard bottle. Absolut Vodka ads reveal mixed messages about culture to their audience masked on the surface by a culturally significant artifact.