Rhetorical Analysis: Serena Williams's Super Bowl Advertising

For years if someone says the phrase “Just Do It” the majority of people realize that the three small words are coined by Nike. The same goes for when someone says Nike in a speech or conversation, people assume that the person means that they should just go ahead and do whatever it was that was being discussed. “Just Do It” is not known by an ample audience because a company tells people to say the phrase or they happened to see it in a magazine. The phrase is well known to people because Nike knows how to appeal to a certain audience. That is how they have transformed into such an enormous athletic company that has reached people globally.

Every parent's biggest fear is losing their child, and Nationwide knows that. The well known car insurance company aired their annual super bowl commercial that left viewers feeling scared for their children. Nationwide uses a scare tactic to leave its viewers feeling as if they don’t have this car insurance their children will die.

LeBron James starred in Intel’s commercial about a car that drives itself. Throughout the commercial LeBron James talks about being fearless and it all led up to him being in a car that drove itself and how he had to be fearless to get in the car. The main points of the commercial are how people are fearless in different ways and how Intel’s new car that drives itself is a way for people to become fearless. Intel uses pathos, ethos, and logos during its commercial to clearly convince people that the driverless car is safe.

One of the most successful tennis players in the history of sports, Serena Williams, is known for her undeniable dedication and ability to burn the candle at both ends. Serena is the worldwide sensation who won several Olympic Gold medals and many other awards. In the previous post, we've listed the first part of 25 facts about Serena Williams. This post is the second part.

Serena Jameka Williams in an American professional tennis player who is ranked number 1 in the singles to six separate occasions. Serena is a tennis star and sporting legend who has to Her credit 32 major titles and several Olympic medals .She is the reigning champion of the French Open, Wimbledon and Olympic women’s singles and doubles. Williams is properly known as the greatest female tennis player of anll time. She is the most recent player, male or female, to have held all four major singles titles simultaneously.

Black excellence plays an important role today in our society and Serena Williams, The Black Tennis Player proved it . “The Meaning of Serena Williams” has been published by Claudia Rankine on New York Times. This article is mainly about Serena Williams who is an American - black professional tennis player. Through her hard work, she has been placed first in women’s single tennis where majority of the players are white. Not only has she won 21 Grand Slam single titles out of 25 in the finals but she has also won many other games. Tennis is a white dominant race, and even after the racist notions and vibes, Serena Williams played her way through being the best she is. Oh but she didn't make her way through quietly. Whenever she felt that she

Every parent's biggest fear is losing their child, and Nationwide knows that. The popular car insurance company aired their annual super bowl commercial that left viewers feeling as if they had lost a child as well. Nationwide puts in place a scare tactic to leave its viewers fearing that if they don’t purchase this car insurance their children will die too. Advertisers in general use manipulating tactics such as fear, to scare certain groups into buying their products.

There are many rhetorical tools used in advertising today to grab the readers’ attention. Some of those include, but are not limited to, color, sex, surroundings, and fantasy. All of these tools are used in the advertisement of the MGM Grand that I chose to analyze. MGM Grand has chosen several techniques to help market themselves better to vacationers. It uses visual pictures, inviting colors, and an enticing choice of narrative as its strategy. One of the many things that Vegas has to offer is the chance to get rid of all of your inhibitions and just have fun. Also, the fact that Las Vegas is famous for the saying, “What happens in Vegas, stays in Vegas”, sends a message to vacationers

he uploaders name is William Wilkinson, it may be his real name but it probably isn't because no one really writes their real name as a public username.

In the article “What We Are to Advertisers,” James Twitchell argues that “different products have different meanings to different audiences.” This is a valid argument because every product today can be interpreted differently by people. Barbie, for example, is viewed as an awesome toy by many young girls; however, few boys purchase Barbie because it is considered to be feminine. Cowboys boots can also be interpreted differently by groups of people. Someone living in an urban city would likely consider cowboys boots to be unfashionable or out of style. Unlike people from the urban city, those living in rural areas may regard the boots to be fashionable and stylish. Another example can be seen in the fragrance industry. Perfume is nearly identical

Serena Williams is the number one women’s tennis player in the world. Her outstanding skills have earned her 50 million dollars through just prizes; that is more than any other athlete in the world (“Serena Williams Fast Facts”). Her fast reflexes, amazing skills, and outgoing personality have made her known as a powerful woman and an inspiration to many young girls. This African-American woman is almost six feet tall and is made of steel. With her long, muscular legs and her quick arms, no wonder she is number one!

In today’s time we come across a vast amount of advertising using various forms such as outdoor billboards, print advertisements, TV commercials and online advertisements. Advertising is a very common means of getting customers to see one’s message, brand and product. However, it is apparent that advertising is intentionally deceptive in the sense that it tries to prey on one’s weaknesses as a human being. For example, beer commercials constantly use sex appeal with attractive women to charm men and perfume commercials use the idea that their product will bring women the love that they have so long desired. Likewise in the Nike advertisement featuring Serena Williams, the advertisers use vivid visual elements to convey the idea that Nike products will make the consumer popular, athletic, beautiful, skilled, talented, hardworking and ultimately successful. This definition of Nike is achieved through the use of the famous athlete, the words of the ad, her facial expression, her stance and the background scenery.

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

Beginning in 1923, Kellogg’s, a cereal company, located in Battle Creek, Michigan, created PEP, a whole wheat cereal. Significantly, Pep cereal became the first cereal to be fortified with vitamins B and D, in the 1930s. As a result, it began the cereal industry’s food fortification or adding of minerals and vitamins to enhance the nutritional value. Numerous advertising-supported brands and helped to increase the popularity of the product to the public. The company focused extensively on advertising and sponsoring in order to continue to sell their unique product until it was discontinued in the late 1970s.

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical