Rhetorical Analysis : The Audi Advertisement

There a drunken wine glasses that are being stacked in a row while the car is moving. After the 4th glass is stacked the car makes a turn and crashes with an incoming vehicle. I believe this ad was mildly effective. We had wine glasses and a car crash, so it does present the point of drunk driving, but besides that there is not much of a shock factor or silly humor to it.

The commercial starts out with a young boy riding his bike down the street. Sounding disappointed, he begins to name things he ‘won't’ ever be able to do; like riding a bike, catching cooties, traveling the world with his dog, and getting married. Standing in front of what we assume is his home, the little boy looks straight to the viewer and states, “I couldn’t grow up. Because I died in an accident.” The ad proceeds

In the United States the estimated cost of advertising is about 220.55 billion (Statista). Companies like BMW can spend up to one million-plus on ad’s (Business Insider). Advertisements are used all over the world to depict a company's merchandise that they are trying to sell to their targeted audiences. By the way a company illustrates an advertisement it can either push someone into purchasing the item or by turning them away, it all depends on how the company represents the advertisement. In the BMW advertisement, there is a strategizing involved in the ad that influence people to not drink and drive, to have an emotional appeal, and to have the ideal image of being stable.

The insurance company Geico, which stands for Government Employees Insurance Company, uses many rhetorical strategies in their film advertisements to successfully attract viewers and convey positive messages about their company. By developing senses of ethos, pathos and logos, creating symbolism, and using effective cinematography in their ad campaign, Geico attempts to attract young businesspeople to the company. Their use of rhetorical devices in the commercials helps to send the message that Geico relieves stress in tense situations and is the logical choice of insurance.

In this particular ad by EKBURG.RU, it is focusing on the number of car accidents. More, specifically, car accidents involving children during the school holidays. In this ad, there is a man, woman, and baby in the backseat. The man is in the driver’s seat distracted

Toyota reminds the audience to always pay close attention to their surroundings and the system effectiveness is dependent on many factors, which shows that it has its limitations. From this perspective, some may argue on how it is quiet contradict to their effort to show the effectiveness of the brake in unexpected situation, as the reliability has its limitations. Therefore, it can be said that Toyota cars can be used by everyone and everywhere, however, the attitude of the driver is still very important. Looking at how the commercial emphasize on the calmness and the family being the passengers, for instance, the mother looking back to check out on the son after the near – death experience or the pre – collision, Toyota is trying to show how important it is to take safety measure seriously as the driver is responsible over the life of others passengers. The emotional aspect from this scenario might not be magnified into a tensely or panicking mode, yet subtly leaves an impact to the audience to always care about other people in the car and the external surrounding. Toyota is proving that their vehicle is safe for family use, and while they will keep manufacturing better designs and systems for their users, the driving attitude is important too. The ad does not show reckless driving of any sort, to prove that even when we drive at a slow pace, accidents can still happen and can be caused by external factors. Therefore, with a good driving attitude and Toyota vehicles, the risk can be

The target audience for this commercial is car owners. If you are too young to own a car, an insurance agency advertising car insurance will not interest you. A person who does not own a car might get a kick out of the humor in the commercial but will not bother thinking about the commercial much further.

The Ford Commercial showed different scenarios of people getting stuck in bad situations and they couldn't get help, until ford came by and rescued them. For example, there was a man with his car that was stuck in the snow and he was waving his hands at passing vehicles trying to get them to stop so they could help him out. Then when nobody came, the next scene with that man showed a Ford truck towing his car out of the snow. This commercial also had Narration throughout the whole video so it was would be easy to understand what was going

When the car tries to make an instant turn, it produces a sound to indicate that the turn was unexpected. The boy screams when he is knocked down. Screaming is utilized to draw the attention of the driver and those within vicinity of the incident. Scottie also screams because of the pay and the unexpected happenings. Scottie’s mother calls out his son and starts to cry a sign of pain and grief. The commercial does not use any music but people’s voices, emotions and feelings explain the whole

DePaul created an advertisement to showcase how underfunded those who are homeless are in the United Kingdoms. The advertisement features a homeless couple curled up together on the street wearing animal costumes, with the words “sometimes we’d rather be treated like animals” in white text beside them (DePaul, n.d.). In addition, the advertisement has the words “5 billion is spent on pets every year” and “0.2 billion on the homeless” written above the couple (DePaul, n.d.). This advertisement is effective in its message, those who are homeless are treated and funded worse than animals, due to the ethical, emotions, and rational appeals it uses. As it illustrates how people without financial support would rather be treated like animals than humans, shows how their basic human rights and needs have been taken away, and appeals to its viewers through the logic on spending more on pets than other human beings.

A commercial can create a memorable experience for viewers. A few seconds of a commercial can leave you feeling infuriated, distraught, exhilarated, or a plethora of other emotions. The “Audi - Audi - Commander” commercial adequately persuades the elite individuals among the Super Bowl 2016 audience to purchase the Audi R8 (“50”). A former astronaut has lost all passion for life and refuses to eat or speak spends his days staring at a wall full of memories of when he was a “Commander.”

The advertisement is focusing on the popular issue of drinking and driving. “Absolute Stupidity” is written in bold words across the bottom of the image,

The advertisement begins with a biracial couple introducing everyone in their immediate family while describing to the audience how they met. After saying how they met, the young man talks about losing one of his arms due to a type of cancer called carcinoma. He said that after acknowledging where all of the pain in his arm was coming from, he decided to get it amputated rather than dying from cancer. He goes on to describe about how living with his children are easy, the only hard part comes with cleaning the house after they make a mess. Afterwards, the couple talk about the difficulties of cleaning the house while sweeping, dusting the ceiling fan, and wiping off some of the dust off a table with a cloth. All of a sudden, someone rings the

I am not a car person myself, but I found the Mercedes-Benz-Soul commercial quite humorous. In the commercial, an average guy might make a deal with the devil. The devil is William Dafoe. It is implied that the average guy will get the car if he signs his life away. The average guy will be able to drive fast, be famous and gets date with the women as framed in the commercial.

Whereas on the other hand the Volkswagen ad uses another strategy by trying to make people relate more in depth by making them use their emotions, also known as emotional appeals. An emotional appeal is a subliminal message the ad markets want people to realize without realizing it. As stated by Fowler in his Emotional Appeals Article, “Many ads seem to be saying, “If you have this need, then this product will help satisfy it”” (Fowler). This ad was trying to make consumers notice that if they had a family that needs to be kept safe while traveling then this car would satisfy their needs. Which connects directly to the emotional appeal called the need of safety. The need of safety’s main point is to make sure the viewer never feels as though they are at harm’s way and that they are comfortable with where they are. The advertiser made this very prominent by showing two young boys with facial expressions consisting of content, happiness, and worry-free.